The world’s largest auto parts company, the German Bosch Group, announced its 100th anniversary in China and announced its entry into China’s new energy automotive market. At the 13th Shanghai International Auto Show, Germany's Bosch Group focused its full range of new energy automotive technologies. This is the first time the company has demonstrated these technologies in China. Previously, it had been externally stated that the large-scale application of new energy automotive technologies, including hybrid power, was still too early.

Uwe Raschke, Director of the Bosch Group and head of Asia-Pacific operations, said that the Chinese government’s support policy for new energy vehicles greatly inspired the Bosch Group. Bosch will introduce powertrain electrification technology to China and support China’s development. Energy car. According to the plan, China will have 500,000 hybrid, pure electric and fuel cell vehicles in 2011.

The importance of the automotive business in Asia Pacific, led by China, to the Bosch Group has been significantly improved over the past year.

The Bosch Group's global sales in 2008 amounted to approximately 45.1 billion euros, a decrease of 2.6% from 2007. Of all the businesses in the Bosch Group, the automotive business is the most important, but it is also the business segment that experienced the largest decline last year. In 2008, Bosch Automotive sales revenue reached 26.5 billion euros, accounting for 59% of total sales revenue, down 7% year-on-year. The decline in car sales in the North American market has been the main reason for the decline in the revenue of Bosch Automotive. In 2008, Bosch Group's sales in North America fell by 15% year-on-year, and in Europe it also decreased by 1.9%.

Despite the decline in both North American and European operations, the Bosch Group still maintained strong growth in the Chinese market. In 2008, its consolidated sales in China reached RMB 22.8 billion, an increase of 25% from 2007 (of which China's automobile business revenue accounted for 10% of its total global automotive business revenue).

Since the auto market in North America and Europe (including Eastern Europe) still has not recovered, the Bosch Group expects global auto production to decline by 15%-20% in 2009, and the company’s auto business revenue may also show a double-digit decline, while the Chinese auto market’s Growth has highlighted the importance of the Chinese business. Rui Shiyi said that the Asia-Pacific market share should increase from 17% of the global share to 25%, and the strong growth of the Chinese market will be the guarantee for achieving this goal.

Peng Deyuan, President of Bosch (China) Investment Co., Ltd., further stated that Bosch will launch safe and long-lasting lithium-ion batteries for hybrid and electric vehicles in China to better serve Bosch customers in China. According to Dieter Kraft, vice president of R&D for hybrid power systems at the Bosch Group, Bosch provided an integrated system. The dependencies between the components of these systems are strong, so he suggested that Chinese auto manufacturers purchase the entire system so that it can be very early. Good study of how the entire system works. Of course, if you only buy one of the components is also possible. As the market matures, Bosch will also conduct localized R&D and production of new energy automotive technology products in China in order to better meet market demand and effectively reduce costs. In order to provide relevant technologies and products to Chinese manufacturers, Bosch Group has established a R&D and application team for new energy automotive technologies in Shanghai.

The Shanghai Auto Show also showed similar technologies for the supply of other parts and components. For example, Eaton of the United States showed a hybrid transmission system for trucks/passengers that has been applied to some bus buses in Guangzhou. on. In early April, Delphi signed an agreement with Shanghai Automotive to provide hybrid technology and products for SAIC's medium hybrid vehicles. Companies such as Denso and Continental AG will all be strong competitors for China's new energy automotive technology and key components. They have complete and mature hybrid technologies and products.

Recently, the agreement between the Ministry of Industry and Information Technology and Nissan Motors on the promotion of electric vehicles also clearly shows that in the area of ​​new energy vehicles, the competent department hopes to cooperate with foreign companies. Prior to this, Chinese auto companies have conducted long-term research and development of hybrid, pure electric and fuel cell vehicles, and are currently at a critical period of turning to industrialization. How to adopt foreign company's technology and products while not giving up its own R&D results and using this as an opportunity to further enhance its own R&D level and strength has become a problem that Chinese auto companies have to consider.

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