The first shot of internet marketing Few people in the commercial vehicle industry will be so excited about the launch or upgrade of an official website. On November 18th, Nanjing Iveco held an official website upgrade launch ceremony, which opened the curtain for Nanjing Iveco Internet Marketing. According to reports, the newly upgraded Nanjing Iveco official website is refreshing in terms of information volume, browsing function, and page style. At the same time, the new official website has also introduced SEO (search engine optimization ratio) search engine optimization concepts, and redefining the underlying database keyword density. "The new official website is more informative. In addition to the introduction of the vehicle, interior picture, and vehicle parameters, the new official website has also added a vehicle comparison function that allows users to compare different products within the company, making it easier for users to choose more suitable for their own. Products, in the future will also increase the comparison with other brands of similar products, to help users more intuitively understand the characteristics and advantages of Nanjing Iveco products.†Vice Minister of Public Relations of Nanjing Iveco company sales company Ge Zhenyu said: “In addition, we will also Constantly expand the information content of the official website platform, such as adding Flash games, to enhance the interactive and interesting user visits, and to access forums, e-commerce, and other service content in the future.†"In addition to knowing Iveco's product information at the auto show booths and dealers' showrooms, the user has learned more about the information platform of Nanjing Iveco anywhere and anytime," said Gui Longming, deputy general manager of Nanjing Iveco. Full network marketing starts next year “The official website upgrade is only the first step for Nanjing Iveco to start Internet marketing. It is expected that in January next year, Nanjing Iveco ’s Internet marketing will be fully launched.†said Ge Zhenyu, “Nanjing Iveco’s official website will also be within the company’s current The use of DMS (Database Marketing) business systems complements each other, enabling the company's entire marketing process to be applied and deployed on the Internet." It is understood that Nanjing Iveco 's Internet marketing is mainly focused on forums, search engines and blogs. "People's consumption habits are usually divided into 'cognitive-contrast-purchase-use-sharing' five stages, and the three stages of cognition, contrast, and sharing are closely related to the Internet." An Internet in China The company’s operating engineer said: “At the cognitive and comparison stage, people are now more and more accustomed to using the Internet to obtain relevant information and to make a rational comparison after obtaining a large amount of information. There is a large number of users’ experiences in using cars, and there are different types of models. These evaluations and comparisons often serve as a reference for users to purchase cars. With the rapid expansion of the Internet to second- and third-tier cities and the increasing acceptance of users by the Internet, the Internet has become the same as traditional media such as television and newspapers. The main channel for consumers to access product information." Users pay more attention to online opinions An online survey carried out by commercial car news reporters at the end of November showed that in the passenger car market, people used a lot of information on the Internet to form a cognition for a product, and such knowledge often played more than 50% of the time when buying a car. determining factors. Although the nature of commercial vehicles and passenger vehicles is different, as the cultural level of commercial vehicle users increases, and the 70, 80 generations that have grown up along with the Internet have become the main groups of buyers, the role of the Internet in users' understanding of products Can not be ignored. A purchasing person in charge of a logistics company in Zhejiang stated that when purchasing a new model, they now ask their counterparts about the use of related vehicles and their after-sales situation. They also use the Internet to inquire about various evaluations of the model and eventually form a model for the model. Basic understanding. Domestic commercial vehicle companies saw the above changes and began to actively promote Internet marketing. For instance, Foton Motor launched the BBS community on the official website and Yutong Bus opened a customer club on the official website. “By increasing the ranking of companies in search engines, we can attract more attention from users. Increasing the positive exposure of products and companies in forums and blogs will also play a positive role in promoting brand building of companies.†According to Iveco staff, “The company will also analyze the data of search products and brand related keywords to find the precise target audience and understand what kind of information they care about. Then they can update the company through emails. 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A forum was set up to allow users to express their opinions on models, through the official website of the company or dealers, to make appointments for new car test rides, and to implant new car ads into the SNS (social network service) website such as Kaixin.com and Renren. Nowadays, passenger car companies are The marketing means on the Internet can be described as "Eight Immortals Crossing the Sea" and each shows its own supernatural powers. As the Internet goes deeper into people's lives, commercial vehicle companies have begun to plan Internet marketing strategies.
Commercial Vehicle Firm Nanjing Iveco Starts Internet Marketing