On July 1, the light vehicle country III standard, which was postponed for one year, will be fully implemented, marking the end of the opportunity for the National II product to survive in the new car market. The implementation of State III means that the cost has generally risen sharply, and it is a matter of life and death for some companies that have not yet developed R&D products. However, in the interview with many manufacturers, Jiangling light trucks in the chest's "National III car price" strategy really allows the author to feel surprised.
Xiao Yan,
State III will fully implement the hidden fears after the prosperity June 10, China Motor Vehicles Technical Service Center to the various automobile manufacturers "on the clean-up announcement of the Nation II light diesel vehicles and without OBD Type I National III gasoline vehicles notice" means The full implementation of State III on July 1 is no suspense. The author learned from the distributors of major light truck brands that the sales in June of this year were all better than expected, and one of the important reasons was that some customers were afraid to increase prices and advance consumption. The digital blowout announced by the light truck industry in June can't hide its hidden worries: The increase in the price of China III cars will inevitably restrain market demand. Just like the reduced cake, if one wants to gain a larger share, the degree of competition will be conceivable.
In the process of full implementation of State III, the government has given enough time to the manufacturers, that is, the examinations are in progress. A well-prepared manufacturer can naturally gain a competitive advantage, and the under-prepared manufacturers are passive. Therefore, the challenges faced by mid-to-low-end products are even greater. For high-end brands, the pressure of rising costs is relatively small, and for some companies that have not yet developed R&D products, it is even more likely to mean death.
The country's III car country II price Jiangling light truck killer with how to deal with the implementation of the State III full implementation of the problem, the author interviewed several major light truck manufacturers, informed of the implementation of the country III, will generally increase the price of 8000-10000 yuan. However, Jiangling Motors's coping strategy has surprised the author: “The full implementation of State III is an opportunity, not a challenge, for Jiangling. The strategy we implement is 'State III State II'â€, Jiangling Motors’ Lightweight Brand Manager. Says, “All our light truck products will not increase in price after July 1. If customers have a car purchase plan in the second half of the year, the purchase of Jiangling vehicles is the most affordable and it is not necessary to purchase in advance.â€
After the nationwide implementation of the National III standard, Jiangling Motors's strategy of “National III Car Country II price†can obtain a high market share to some extent. According to Jiangling insiders, the upgrade of State II to State III is a big test. Jiangling’s ability to respond easily is mainly due to Jiangling’s focus on forward-looking technology accumulation. On the basis of Isuzu 4JB1, we will use the opportunities of the world's top companies such as Ford, Bosch, AVL and Delphi to jointly develop electronically controlled high pressure common rail engines and take the lead in meeting the National III emission standards. What is even more commendable is that at the same time as technological innovation, the cost is controlled within the scope that the company can digest itself. Therefore, on the advent of State III, Jiangling III light trucks can be launched at the lowest price of 75,000 yuan at the price of the country II, giving the car buyers a comprehensive discount.
The 80% customers of the State III car did not agree that the reporter had randomly visited 30 customers on the question of “whether it was reasonable to increase the price of the State III vehicle due to rising costs.†Only 5 of them expressed their understanding of the price increase, and 25 thought that the increase was not Reasonably, 18 people said it was unacceptable. Of course, in addition to strengthening the concept of environmental protection and awareness of environmental responsibility of the light-card customer groups, this mainstream view of customers has indeed given enterprises a problem. How to allow users to accept the National III car price increase is the company's focus. However, the response strategy of Jiangling Motors’ “II price of the country’s III vehicle nation†may be the right approach.
View related topics: State III standard commercial vehicle companies usher in new challenges
Country III Motor Country II price does not increase on July 1st - Jiangling Light Truck Country III test is completed in the chest