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On May 25, the 8th Western China International Exposition was held in Chengdu. On the first day of exhibition trade activities, Russian merchants and Foton Motors signed an agreement to purchase 532 vehicles, which became one of the biggest highlights of the Western Conference. According to reports, the Russian automobile market is one of the important strategic markets for Foton Motors' exports. Foton Motor also attaches great importance to the development of the Russian market. At present, many brands of Foton Motors have entered the Russian market. In 2006, the sales of foreign brand cars in the Russian automotive market exceeded one million for the first time. Among them, there are both European and American auto brands, as well as Chinese self-owned brands such as Foton Motor. Russia has now become the first exporter of Chinese automotive products, and it is gradually becoming the main "battlefield" in which Chinese independent brands and foreign brands confront each other.
The person in charge of overseas operations of Foton Motor stated that through the in-depth development of the Russian market, Foton Motor will face more direct competition and will accumulate more international competition experience and further accelerate the internationalization of the company. Overseas strategy is steadily advancing With regard to the construction of overseas markets, Foton Motor has attached great importance to the expansion of overseas markets since 2002. At the end of last year, Foton Motor completed the preliminary establishment of an overseas distribution and service network and established a solid distribution service team. At the same time, Futian holds an overseas dealer training meeting every year to help Futian's overseas service providers to upgrade their professional services and fully meet the needs of overseas end customers.
In addition, Foton Motor has established factories in Pakistan, Ukraine, Vietnam and other countries and regions. Setting up factories overseas will not only benefit the direct use of local resources, but also directly understand the needs of local consumers and the local topographic features, shorten the transportation time, reduce costs, and more effectively occupy the local market. This greatly promoted the overseas sales of Foton Motors products and accumulated rich international operating experience. In recent years, the annual export volume of Foton Motors has increased significantly year by year. In 2006, the total vehicle exports were close to 20,000 vehicles. Foton Motor's brand awareness in the areas it has entered has steadily increased. At present, overseas business has become a new and important growth point for Foton Motor.
In the first quarter of 2007, Foton Motor's overseas business achieved a good start, with a total of 3,889 vehicles exported, a year-on-year increase of 505%. Active participation in international competition Recently, the responsible person of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products stated that due to the relatively mature and increasingly saturated domestic commercial vehicle market, as the commercial vehicle production capacity continues to increase in the next few years, internationalization has become a commercial vehicle industry. The only path to transformation and upgrading. Although after five years of baptism of the WTO, China's own brand cars have shown good growth. However, in the face of fierce international competition, China’s own brand cars must speed up the internationalization process during the key opportunities for independent brands to go global. Relevant experts believe that products, services and brands are the “troikas†for the internationalization of self-owned brands. Preparing from these three aspects will facilitate the rapid expansion of independent brands in the international market. In order to accelerate the internationalization of the company, Foton Motors has made full preparations for this. Products are the foundation for participating in international competition. Under the guidance of the principle of “Quality-winning market and technology-creating valueâ€, Foton Motors takes European technology as the benchmark, integrates global resources, and strives to create products with international competitiveness. Under the “integrated knowledge, linked innovation†model, Foton Motor strengthens cooperation with internationally renowned companies in the automotive industry chain.
Foton Motor has extensive cooperation with international companies such as Germany's BOSCH, AVL Austria, the United States Eaton, the British Lotus Company, Dai-ke and other international companies in the areas of R&D and production. Through these international cooperations, Foton Motor not only mastered advanced technologies and learned advanced technology management experience, but also integrated global resources to create “three European†products that meet European commercial vehicle standards (Auman Heavy Truck, Futiano V Passenger cars and Omar light trucks have enhanced the core competitiveness of Foton auto products and shortened the gap between vehicle products and the world advanced level. On April 17th, Foton Motor and Cummins jointly launched the Cummins Powered Auman ETX, Euro V, and Ouma Intercontinental products in Beijing and announced the global market.
The newly-listed "Three Europe" products are commercial vehicle products that are sold directly to overseas companies and used for direct international competition. This further enhances the competitiveness of Foton Automotive products in the global market. In the face of the opportunity for self-owned brand cars to go global, Foton Motor has developed an international development plan: In 2010, Foton Motors sold over one million cars, overseas sales accounted for 20%, sales revenue was 80 billion yuan, and it has grown into Asia's first-class Automotive companies, world-renowned car brands.
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