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"Jinjiuyinshi", as the traditional peak season for automobile sales, is a good time for the auto market, both for consumers and dealers. However, due to multiple unfavorable factors, such as limited purchase orders and the increase in the energy-saving subsidy policy threshold, the auto market did not show a prosperous past during the National Day holiday. The "face change" subsidy policy that began on October 1 has caused this consumer "Golden Week" to fade a lot.
Affected by policy adjustments, the auto industry's days this year have not been better. Super 90% brand was squeezed out of the subsidy range, making last year's sales of the main 1.6 liters below the model can not once again bear the impulse of the impulse, Beijing Yashi statistics show that the sales of this part of the model actually fell more than 60%. In the first half of the year, Dongfeng Motors and FAW Cars all had income growth and profits declined, while Changan Motors had a double drop. Nearly the third quarterly report disclosed that FAW Car said that affected by the tightening of monetary policy, the withdrawal of incentive policies from cars, and restrictions on the purchase of goods in Beijing, the independent products have been hit hard. In the first three quarters, net profit was lowered by 50% to 80%.
Suddenly entering the adjustment period of the Chinese auto market, almost all the auto companies have been caught off guard, especially the independent brand car prices. The most affected is the small displacement vehicle with a displacement of less than 1.6L. As the new subsidy policy raises the threshold for subsidies, the number of vehicles entering the ranks of “economizers†is currently less than one-tenth of that before “11,†with only 37 models. In theory, the price of more than 400 models in the auto market will increase by 3,000 yuan, and this 400-odd model covers almost all the best-selling models on the market that are "affordable". More than 30 auto companies including Beijing Hyundai, Guangzhou Automobile Honda, Brilliance Automotive, Dongfeng Yueda Kia, Southeast Automotive, FAW Toyota, Changan Suzuki, and Great Wall Motor have been affected.
The start of the fourth quarter has started, leaving pressure on car companies and distributors to imagine how to achieve the full-year sales target for the remaining three months of the year. It seems that car companies and dealers have yet to find an effective method, but only a little Basically, it has been determined that the recovery of one or two months cannot fundamentally reverse the general trend of slowdown in automobile consumption. This year, the auto market may experience negative growth.
However, the auto market is not falling across the board. Compared with the bleakness of domestic cars, imported cars have maintained a strong momentum. The rigid demand for imported vehicles is the main reason for the continued growth in sales. The sales status of the auto market is clearly different. The performance is as follows: the sales of joint-venture brand cars are better than those of self-owned brands, the sales of German cars are better than that of Japanese cars, and the high-end cars are better than the low-end cars. Although Japanese cars have been mass-produced in the near future, consumers are more likely to purchase German cars, which has led to a reduction in the prices of most Japanese cars. Some of the previous hot models have now cut prices by 1-2 million. Some of the German car models are now selling cars. All need to increase the price of car. The price increase for imported luxury models is also very obvious. Land Rover, BMW and other models even need to increase the price by 5-12 thousand.
The already sluggish domestic market did not allow more domestic auto companies to have a good start in the fourth quarter, which is a big test for companies that have set higher sales targets. Japan's car companies that have been adversely affected by earthquakes, labor disputes and other issues, as well as auto brands with unfavorable annual sales, will determine their annual performance in the next three months. In order to complete the set goals, letting go in the last two or three months will undoubtedly become the best choice for auto companies.
Gold nine silver ten, the auto market sales is not to force!
I believe that the people who prepare to buy a car before and after the eleventh period must know that one thing: from the beginning of the National Day, the implementation of a nearly one-and-a-half year of subsidies for automobile energy-saving benefits will be adjusted, and the adjusted policy will mainly include energy-saving cars that fall within the subsidy range. The average fuel consumption per 100 kilometers decreased from 6.9 liters to 6.3 liters, while the subsidy standard remained at 3,000 yuan/car. Although such an increase in the threshold is modest, it allows nearly 90% of the original subsidized models to no longer enjoy preferential policies.