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How do farmland butlers establish rules in an extremely immature market?
[ China Agricultural Machinery Industry News ] Although drones are in full swing in the field of plant protection, there are still many unsightly sounds. The recent "low-price bidding" incident has once again caused people to discuss whether the fly-beep protection plant industry can develop healthily and benign. The sound of more is naturally a price war. In fact, the "low-price competition" event has never been Stay away. Last year, Falcon UAV was also preparing to develop a plant protection machine. In March of this year, the price of the flight defense service fell to 10 yuan/mu. The CEO Li Gang immediately stopped development and said that the price has no profit.
How do farmland butlers establish rules in an extremely immature market?
Regarding the unpopularity of UAV plant protection on the market, there are generally the following aspects:
1. A group of people who don't understand agriculture venture into this industry. Many of them are transformed from aircraft models and consumer-class drones. They want to make a "pig on the wind." However, the plant protection drone is actually just a farm implement. It is not a fly, it can fly, and it needs a lot of agricultural knowledge. Any Xiongkui, the research center of plant protection machinery and application technology of China Agricultural University, believes that the plant protection market can not win with strong capital. It is necessary for enterprises to give full play to their advantages and combine the drones with plant protection agronomy to foster strengths and avoid weaknesses.
2. There are no breakthroughs in the four technical bottlenecks. Domestic plant protection drones face four technical bottlenecks: one is the flight platform itself, the key technology is not solved; the other is the problem of the flight control system, which leads to the phenomenon of heavy spray leakage. It will also cause secondary disasters to other crops; the third is the pesticide atomization system. At present, many plant protection drones on the market do not reach the level of only a few to 20 droplets per square centimeter; the fourth is the professional pesticide dosage form. . R&D and production technology for special formulations for anti-evaporation and loss of low-altitude low-volume sprays for drones is very important. And our special dosage forms and plant protection drones are just getting started.
3. The research and development capabilities of professional components are not enough. Many companies pursue the entire industrial chain layout, not only to do flight control products but also to fly defense services. They not only produce police drones, but also plant protection drones, which tend to be chewy and not bad. The part that should be dominant will also weaken its competitiveness.
Despite this, the 100 billion-level market is exploding. According to statistics from the Ministry of Agriculture, as of June 2016, the number of agricultural drones in China was 4,890; this half-year period has more than doubled in 2015. Some experts predict that the demand for agricultural drones in the country will be 25,000 in 2017. In addition, some provinces and cities in China have included plant protection drones in the scope of subsidies, and subsidies at the national level are also coming out.
If the drone can bring high returns, the farmers are happy to accept
Dr. Wang is a native of Northeast China, an orthopedic surgeon. After he retired, he returned to his clothes and was sitting in a clinic in Beijing. “I have 6,000 acres of farmland in my father’s family in Hubei. I usually take care of my father’s family. Last year, there were drone companies that said they were going to do pesticide testing. Don’t want money, we thought about saving labor anyway, let’s try it. ""
Wang Dafu’s father-in-law was originally a native of Hubei Zongrao. However, the effect of organic fertilizer is slow, it takes two or three years to reflect, and farmers are closely watching the current harvest, so it is very difficult to promote it. With the sharp reduction of rural labor in recent years and the acceleration of land circulation, most of the farmers' land is concentrated in the hands of the government and managed by the government. “In order to promote organic fertilizer, we first contracted 2,000 mu of land from the government, mainly planting rice.â€
Due to the great success of organic fertilizer in terms of output and efficiency, in the second year, Wang Dafu added another contract amount of 4,000 mu. By 2016, the total contracted area reached 6,000 mu. “This year, the area will not be added, but the production line will be increased, and the storage of food and post-processing will be done.â€
After last year's experiment, the effect of drone spraying agriculture is OK. The family discussed the use of drones this year. "But they may have to pay, but they haven't talked about how much." Ask him how much per mu. Accepting the scope, he said that this is the government to talk about, but also the government to talk about drone-related service providers, "we can communicate with the government after these things." Wang Dafu said.
Such things are common in the northeast of Wang Dafu’s hometown. Many large-scale grain households know more about drones from the Internet. The WeChat group is particularly active. People often sell drone operations in the group.
To make farmers really accept drones, this change does not take too long. If a new behavior can bring high returns, people are very happy to try. Farmers are not just price theory. After all, it is about a year's harvest. No one will be willing to make small profits. This account is more clear than the manufacturers.
There is an order, and it can be settled in time.
In fact, in the actual operation process, there have been many disputes. It is common to fight drugs without effect, secondary physiology is frequent.
Wei Xin'an is a native of Jining, Shandong Province. He formed a "flying spider" flying defense service team in the local area. They encountered disputes and could not understand who was responsible.
It was a relatively complicated flight defense mission. There were agricultural service companies, pesticide companies, and drone companies. Wei Xin’an’s service team was the representative of the drone company. If you successfully complete the task, you will be happy and good. However, the day came to the death of a bee. During the operation, the Feijian team worked on a rapeseed field of about 60 acres, but the nearby beekeepers said that the bees they were breeding were collecting honey, affected by the operations of the flying defense team. The bee died. The three were asked to pay compensation for this, and the two sides disputed the matter.
This kind of thing has caught a lot in the plant protection circle, and it is even a bit of trouble for the court. The flight defense service team also has hardships.
If there is a dispute, you will naturally not get the money. Manpower, material resources, and transportation and accommodation are all expenses. To this end, many service teams simply stayed in the base camp and were reluctant to work across the district. Wei Xin'an said: "We are now working in Shandong, and at least 5,000 acres of work will only consider the transition."
Yang Zhenqing, the head of another Henan Feifang team, "Bing Bee Plant Protection", has other troubles. Yang Zhenqing is a veteran veteran. This service team is also a soldier. "Not my soldier, my soldier, or other comrades." This service team has strong discipline and can work hard. "But when the children of the soldiers are too simple and straight, we have no advantage in communicating and dealing with people." Yang Zhenqing said. The implication is that they are competing for other orders in terms of finding orders and taking land. "But we are cautiously optimistic about this industry and hope that there are some big platforms to make up for our shortcomings."