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In 2005, the Chinese engine industry was in a turbulent season. However, in the downturn of the entire industry, the sales of the six mainstream medium- and heavy-duty diesel engine plants have generally dropped by 20%-40%. As an engine manufacturer without any protection of the automobile enterprise groups, Yuchai has gone against the market and turned all the way. Going forward, sales revenue reached RMB 12.1 billion, an increase of 12% year-on-year. Sales of various types of diesel engines totaled 260,000 units, a year-on-year increase of 22%. Sales volume and sales revenue both achieved good results in the historical record and secured the head of the domestic diesel engine industry. "Make the chair" has created a unique "Yuchai phenomenon" in the automotive industry.
Through investigation and analysis of the “Yuchai Phenomenon,†the reporter found that the secret of Yuchai’s sustained development in 2005 was the implementation of the “new Yuchai, new thinking, and new developmentâ€. Strategic initiatives.
Conceptual innovation
One is the new concept of green. "Green Yuchai" was proposed by Yu Ping, the new chairman of Yuchai, when considering Yuchai's future development direction and strategic objectives. Compared with the concept of "environmental protection" proposed in the past only around the Yuchai engine, it has risen again. The basic connotation of the concept of “Green Yuchai†is that Yuchai must achieve green development, that is, through technological progress and efficient labor, realize circular economy, promote environmental optimization, and make unremitting efforts to improve the living environment of human beings. To build “Green Yuchaiâ€, Yuchai’s environment must first meet the green standards and achieve green development. Secondly, in the production and life of Yuchai, resources should be recycled and resources should be used for recycling. Yuchai should be built into a resource-saving park. Environmentally-harmonious parks and sustainable development are the first to achieve a well-off society.
The second is the new strategic concept. The new strategic concept is to see Yuchai’s new thinking and new ideas from the perspective of the new strategic framework. "Green Yuchai, Yuchai Green" and "New Yuchai, New Thinking, and New Development" are the new strategic ideas put forward by the Yuchai leadership after they have been summarized, refined, and promoted. “Green Yuchai and Yuchai Green†are the basic positioning of Yuchai’s development goals in the future, which will further increase Yuchai’s brand value and social status to a higher level.
The third is the new goal concept. The original strategic goal of Yuchai was to "become the top four companies in the world's internal combustion engine industry." Yuchai’s strategic objectives for future development have been re-positioned, that is, Yuchai’s strategic goals for the next ten years are to fully develop domestic and international joint ventures and cooperation, accelerate the introduction and application of new and high technologies, and expand the industrial chain around the main business operations. Focus on the development of diesel engine, construction machinery, special-purpose automobiles, auto parts and automobile chemicals, and other related industrial products, and achieve a business platform with annual sales of 100 billion yuan in the next 10 years, further enhance the competitiveness of the international market, and become a large-scale brand with world-renowned brands. Multinational business group.
The overall framework for realizing Yuchai's 10-year strategic goal is to establish three pillars and one fastening chain. Three pillars - engine, marketing logistics, terminal products for Yuchai to achieve the three worlds, dominated by the engine, the development of marketing logistics to promote the development of the main industry, quickly enter and expand the end product; a fastening chain is tightly around Three-legged, solid three-legged, in the automobile, engine industry chain, through the capital operation of mergers and acquisitions to control key parts and components companies, the development of automotive chemicals and other related products, to achieve the rapid development of Yuchai.
Institutional innovation
In 2005, Yuchai was able to maintain a sustained state of rapid development, and its secret was also reflected in the vision and actions of the new thinking to break through many limitations of Yuchai’s original and to achieve management system innovation.
Across the institutional barriers. Yuchai has always been a company with two systems and two kinds of treatment. In order to change this situation, in 2005, the new team made institutional adjustments to the group companies, strengthened group management and overall planning, started with further clarification of company property rights relations, and established a modern enterprise system to carry out the construction of parent-subsidiary companies and institutional functions. , Integrate resources, achieve internal resource sharing within the group, and increase resource utilization. These major measures have improved Yuchai Group's management of its subsidiaries, blocked the flaws in Yuchai's business management, changed the long-standing isolation of multiple Yuchai, and formed a mechanism for resource sharing and efficient operation.
Rationalize the marketing management system. For the long-time marketing situation, Yuchai’s new leadership team has carried out major reforms in the management system of the marketing company, clearly clarified the marketing company’s ownership of the group company’s management from the company’s property rights relations, and at the same time, The business model is adjusted from the organizational structure to the implementation of the business division management and independent business accounting. Resumption of sales company formation, business return to the normal management process of joint-stock companies. Withdrawal of the Marketing Logistics Department, the original marketing logistics division was divided into three: Electrical and Mechanical Services Department, Parts Business Unit, and Logistics Company. Management and financial personnel sink to the business department, and their responsibilities, rights, and benefits are clearly in place. Income distribution is linked to performance. At the same time, major reforms have been made in the management of marketing companies, and a fee-for-service system has been implemented.
Measures innovation
Innovation Grouping System Construction and Management: While soundly establishing the internal system of the group, we must focus on the supporting indicators of the system and implement the assessment methods, and establish a dynamic and static combination of assessment mechanisms, especially the performance assessment system of senior management personnel. Responsibility system, post responsibility system, and strict management of cadre employees. Advocate the implementation of a reasonable scientific incentive mechanism to allow the income of well-run subsidiary management personnel to exceed the income of senior executives of the group company.
In order to improve the financial supervision system, Yuchai’s leadership decided that from July 1 onwards, the Group’s subsidiaries that have wholly-owned, controlled or relatively-controlled holdings with more than 40% share of production and operating income should promote the appointment of subsidiary financial controllers. The system further strengthened and deepened the financial management of the group company, effectively guaranteed the value of the assets of the group company and the authenticity and integrity of the financial information. The new team has also further improved the distribution incentive mechanism and adjusted the distribution methods for key positions at all levels so that “there are people who retain their careers, stay with their feelings, and appropriate treatment to retain peopleâ€.
Innovating human resources management and development mechanisms: Human resources are the most active factor in creating value and are the most important resource for companies. In 2005, Yuchai carried out the reform of the system and mechanism of the technology management model and vigorously promoted the strategy of “Strengthening Talents by Enterprisesâ€. First, openly recruited the manager of the Audit and Supervision Department, the secretary of the League Committee, the deputy manager of the Planning Department, and the Deputy Minister of the Party Committee's work department. In the past, these positions were all competed in Yuchai and are now being pushed into the community. Following this, the “talent of small talents†was taken as the most important task. The construction of Yuchai’s “talented small heights†was planned at a new starting point, creating the best conditions for attracting talents, providing talents with a platform for success, and a mechanism to stand out from the crowd. Create a better environment for talent growth and attract more talents to Yuchai.
The new team set out from the incentive mechanism for innovative talents and increased incentives for talented people. Based on the original incentive policies and measures, a series of talent incentive policies were formulated and implemented in 2005. Last year, it took out 4 million yuan worth of sci-tech personnel and rewarded advanced collectives and individuals for scientific and technological advancement that made significant contributions in 2004. Zhong Yuwei and Zhuo Bin won the first prize for Yuchai’s major scientific and technological advancement and received a bonus of RMB 300,000 respectively. 6M machine development project team, Euro III (4C, 6C, 6L) development project team, also won the "Yuchai collective scientific and technological progress collective first prize", respectively, winning gold 700,000 yuan.
Innovative product technology and quality management, R&D and technology have made breakthrough progress. In 2005, Yuchai was able to maintain the brand value of “Trump Power†and achieve sustained, stable, and healthy development. The basis of its support lies in the implementation of total quality management and technological innovation, and the promotion of the “upgrading†strategy for product quality to enable rapid product upgrades and products. Match the rapid growth of quantity and type. In 2005, Yuchai made breakthroughs in R&D and technology, thinking advanced ahead of the development of new products, successfully developed 23 new products throughout the year, and launched the market, further building the company's product advantages. The launch of new Euro IV engine products before the launch of the National Emissions Regulations will play an important role in consolidating and expanding the company’s product market. Yuchai carried out pilot projects for national standards of good practices and completed the optimization and integration of 2657 technical standards, 698 management standards and 1585 work standards. The company successfully passed national acceptance and selected the 2005 National Quality Management Award with the highest score. "Guiguan, won the AAAA standard system confirmation, became the first batch of the country, Guangxi's first company to receive this award.
Innovative marketing strategy, "high-density" visit high-end market. In 2005, Junping led the leaders of stock companies and marketing companies to conduct nationwide, focused, high-density high-end market visits, and performed well with high-level executives of major OEMs such as Dongfeng, Liuzhou Automobile, Liugong, Xugong, and Futian. Docking and full communication.
Innovate service concept and recreate new advantages of service network. In 2005, Yuchai further innovated the service concept, strongly built new advantages in the service network, and established “Yuchai's service, take the initiative to the truth, and strived to be sincere†as the core. It was composed of service tenet, service concept, service guideline, service commitment and sign language. "Five in one" service culture system. 316 service stations were added to the original 802 service stations with an average service radius of 40 kilometers, further consolidating Yuchai’s leading advantages in its largest service network, smallest service radius, longest warranty mileage, and shortest repair time.
In 2005, Yuchai’s strategic cooperation with multiple host manufacturers succeeded. The Euro III engine, new loading and modified car market has been recognized by users. The scope has expanded from Beijing and Shenzhen to Ningbo, Yiwu, and Macau in Zhejiang. The 4F series achieves sales of 2037 units, has already formed mass production, and has successfully supported more than a dozen major manufacturers in the country. Overseas marketing adopts marketing strategies such as "key breakthroughs, point-to-face, strategic cooperation, and service follow-up," and achieved "three bumper harvests" in the export market, product quantity, and quality, and achieved more than 4,000 engines for export throughout the year. Increased by 120%.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
How is the "Yuchai phenomenon" created?