The 2015 China Internet Conference came to an end in Beijing on Friday. Under the background of the cross-border integration of the Internet and traditional industries, “industry integration, interconnection and sharing – opening up the new normal of the network economy” is the core of the conference.
With the concept of "Internet +", the integration of new information technologies such as cloud computing and big data with modern manufacturing is regarded as an important driving force for a new round of economic and social transformation, enterprise transformation and restructuring of business value. How does the Internet change our lives? "Daily Economic News" will cover in-depth coverage from smart cars, big data, the Internet of Things and micro-business, and explore everything that "Internet +" has subverted.
At the beginning of July, a driverless car of Google Company suffered a rear-end collision and three people were injured. Google admits that this is the first time a self-driving car has been injured in a similar car accident. Since the test of autonomous vehicles in 2009, Google's autonomous vehicles have been hit 14 times in total, including 11 rear-end collisions. The company particularly emphasizes that in all car accidents, Google's autonomous vehicles are no fault.
In fact, Chinese companies are increasingly enthusiastic about driverless driving. According to BMW, 90% of Chinese consumers are also unmanned. On July 24, at the 2015 China Internet Conference, service providers such as car networking and smart communication relying on driverless cars expressed their interest in accelerating technology research, aiming to realize the transition from semi-intelligent to driverless cars.
Ni Kai, head of Baidu’s unmanned vehicle team, told the Daily Economic News reporter: “The unmanned vehicles jointly developed with BMW before the end of this year were tested on the road.”
However, in the face of Google's driverless car being chased after the road, Tesla vehicle system or memory leaks, the three major problems of driverless cost, information security, policy and regulations need to be resolved.
Grab the smart car field Reporters from the 2015 China Internet Conference site, the concept of smart cars has attracted the attention of various companies, big to BMW, Baidu, Ali, SAIC and other industry giants, small to just established entrepreneurial companies.
For example, as a joint venture between China Mobile and Deutsche Telekom, China Mobile Detec Network Technology Co., Ltd. is developing vehicle networking technology. Entrepreneurial companies are also emerging. Among them, the speeding (participation, picture, inquiry) magnesium as an automotive Internet company, providing smart car networking services and sharing services.
Vice President of BMW China Service Co., Ltd. (Partnership, Picture, Inquiry) Raven Maze said: "From the development history of the technology of car driving, there are three stages. The first stage is to liberate both feet. The second technique is to liberate your hands, and the third stage is to liberate your eyes."
At present, whether they are China Mobile or Flying Magnesium, their innovation in the field of car networking and smart car services is driving China's car driving technology from the second stage to the third stage. An important sign in the third phase is the road to the driverless car.
Chinese Internet companies have invested in the development of driverless technology with a high degree of enthusiasm, which is not unrelated to the high degree of acceptance of this technology by Chinese consumers.
According to BMW's survey, consumers who have heard of autonomous driving technology in China accounted for 90% of the total surveyed, while Japan, the United States, and the United Kingdom accounted for less than 60%, 70%, and less than 70%, respectively. In addition, nearly 90% of people in China are able to accept autonomous driving, but in Germany it is about 50%.
Raven Maze told reporters that BMW chose to put the smart driving frontier experiment in China, which is to see the Chinese people's enthusiasm for the relatively high concept of driverless driving.
Driverless cars face multiple thresholds From the outside world, driverless cars are an important direction for the future development of the automotive industry, and will also be the main terminal for the next mobile Internet after mobile phones. However, in countries such as Germany and the United States, where the information industry and the automobile industry are developed, they are cautious.
According to industry insiders, information security, driverless costs, and laws and regulations have become the threshold for driverless cars.
Fang Zhu, secretary general of the China Internet of Vehicles Alliance, said: "Not long ago, a driverless car born in the Silicon Valley of the United States was hacked."
Ni Kai believes that "not only information security, but also the manufacturing cost of a large number of sensors relying on driverless cars is very high, which is also an important obstacle to the mass production of driverless cars."
According to media reports, at the CES conference held in Las Vegas this year, a luxury brand used four IBEO-made laser sensors on its demonstration driverless car. The price of this sensor is more than $20,000 each.
Some analysts believe that, coupled with the use of a variety of high-tech equipment, including chips, in driverless cars, such vehicles can achieve the road, even on the technical level, but it may become a "big toy" for the rich. .
If the cost problem is alleviated with the mass production of the vehicle, it may not be easy to formulate and break the relevant policies. After Google’s unmanned vehicles suffered a rear-end collision, whether insurance companies can cover such vehicles and other issues has also attracted attention.
Raven Maze urged that before the unmanned vehicles boarded the road, the relevant Chinese departments should set relevant standards for the safety and performance reliability of the unmanned vehicles, and carry out relevant certification before going on the road. At the same time, in order to share the responsibilities of relevant companies and social drivers after an accident, auto manufacturers should also communicate with insurance companies to open insurance business for unmanned vehicles.
It is understood that a few states in the United States have already passed the relevant laws and regulations on the road test of driverless cars, and Europe is also doing active research in this regard. However, this work is still in its infancy, involving issues such as civil damage and personal privacy, and there is no clear regulation in foreign countries. Therefore, in the future, when the research results of China's driverless cars can land, it is necessary to look at the progress of the formulation of relevant laws and regulations in China.
According to Raven Maze, only from the automobile production enterprises to the supporting enterprises and then to the government at all levels, the unmanned driving can truly enter people's lives. The driving of unmanned vehicles requires relevant policies and regulations. This is a system engineering.

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