On February 12, 2015, President Kim Cheong Kyu of Kumho Tire (Korea) stated that he officially sponsored the NBA All-Star Game to be held in New York in 2015.

Kumho Tire has officially signed the 2016 sponsorship agreement with the NBA and NBA D-League as the world’s first tire company in 2014. As one of the top four sports in the United States, NBA’s average number of viewers per game It has reached 20,000, and live broadcasts are broadcast through broadcast channels and networks in more than 200 countries.

Kumho Tire to Sponsor 2015 NBA All-Star Game

At the same time, Kumho Tires invited Cameron Anthony of the New York Knicks as a promotion ambassador and promoted corporate brand advertisements in various advertisements and social media.

During the star game, Kumho Tires will conduct market promotion through outdoor advertising and SNS events in Times Square Garden and Central Railway Station, Penn Plaza Station, and Madison Square Garden.

In particular, LED outdoor advertisements for the Nasdaq Tower and Reuters Tower at Times Square Garden, as well as Kumho Tire Advertising for the Times Square subway station entrances and subways.

Khoho Tire North America Regional Director Choi Haeeok said: "At present, we plan to actively promote various advertisements and public interaction during the NBA All-Star Game to increase the exposure. We also hope to award and enhance Kumho Tires through the popular basketball game of the American public. It also has a dynamic image.” At the same time, it also stated that “the follow-up will continue to develop various creative marketing activities in order to become a brand that grows together with the younger generation.”

Emilio Collins, NBA’s executive vice president, said: “This time we are very happy to have an all-star event with the Kumho Tires in New York. We also hope that the subway advertisement with the theme of an All-Star Game will be the best promotional advertisement.”

Kumho Tire, which first entered the US market in 1975, once sponsored top sports events in North America. Since 2010, Kumho Tire has become a sponsor of the NBA's excellent team 'Los Angeles Lakers' and 'Miami Miami'.

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