According to the statistics of China Association of Automobile Manufacturers, from January to September, China produced 38,500 new energy vehicles and sold 38,100 new energy vehicles, a significant increase of 290% and 280% respectively over the same period of the previous year.
From the quarterly situation, the growth of new energy vehicle sales is accelerating. It is understood that the sales of new energy vehicles in the first quarter of this year increased by 160% year-on-year. The sales volume in the second quarter increased by 290%. In the third quarter, the growth rate further expanded to 380%, which was called “explosive growth” by the industry.
The analysis believes that new energy vehicles can show a good growth momentum, and it is not unrelated to the promotion of various auto manufacturers. In order to promote new energy vehicles, various business models emerge in an endless stream. Different leasing models and test drive forms allow consumers to use and recognize new energy vehicles at a lower cost. On the other hand, they also promote private consumption before it starts. The construction of supporting facilities has laid the foundation for the sales of new energy vehicles.
Lease into the main mode of promotion On November 5th, Jiading Park of Shanghai Zhangjiang National Independent Innovation Demonstration Zone announced that it will test the water-time car time-sharing mode in the park to further reduce the use threshold of electric vehicles. It is understood that this will be the first domestic pilot of the "time-sharing" of electric vehicles.
The reporter learned that there are currently 400 electric vehicle licenses for timeshare leasing in the park. The first pilot models include the General Chevrolet and the Roewe E50. In terms of price, 15 yuan in the first 30 minutes, 1 yuan per minute after 30 minutes, and 180 yuan in 24 hours.
“In the time-sharing mode, consumers can only get the membership card by registering the member on the website or APP, and use the membership card to open the door, and the rental fee is settled through the membership card record.” Yi Jun’s founder Wang Junming "Nikkei Business News" reporter said, "This method is very convenient."
In fact, as early as before the official entry, there were already startups in the society who were optimistic about the time-sharing market. Yiyi was one of them. A market person of Beiqi New Energy told reporters that “the time-sharing model is very suitable for the promotion of new energy vehicles”. In his view, most of the new energy vehicles have limited battery life, which is suitable for short-distance vehicle demand. Time-sharing, and through this flexible “test drive”, consumers can experience electric vehicles at low cost.
According to Wang Junming, the time-sharing lease of new energy vehicles is already a mature business model in Germany, but this mode is limited by the imperfect charging facilities in China. However, this contradiction does not exist in the Zhangjiang area of ​​Shanghai. According to the analysis, Zhangjiang is far away from the city center, and the traffic conditions are relatively good, and there is more room for charging equipment.
It is understood that in addition to the time-sharing lease model, vehicle manufacturers began to explore various channels to attract consumers. As early as the end of July, BAIC New Energy and Societe Generale signed a cooperation agreement to provide 20 E150EV pure electric vehicles for the car rental business. In August, BAIC New Energy cooperated with Jingdong, an e-commerce platform. After online payment, consumers can get the right to use the Beiqi E150EV pure electric vehicle for one day.
According to the analysis, the lease-based business model can promote consumers' more contact with electric vehicles and accept them conceptually. On the other hand, it also enables consumers to avoid high purchase and maintenance costs. Therefore, the leasing model is seen as the main way to promote new energy vehicles.
The supply of charging equipment is in short supply It is understood that through various business models, the supporting facilities have begun to be in short supply. “The charging equipment is very tight.” Wang Junming told reporters, “We often have to pull the electric car far away to charge, and sometimes even need to charge from the office wiring.”
In fact, when various business models of electric vehicles have not yet arisen, the charging piles have been idle for a long time. At that time, the private consumption of electric vehicles and the construction of supporting infrastructure were once caught in the "chicken or egg first". Controversy, and with the rise of the rental model, charging equipment is beginning to fall short of demand.
In order to meet the demand for charging piles, at the end of October, State Grid Beijing Electric Power Company revealed that construction of 1,000 public charging piles will be completed by the end of the year. The exploration of charging facilities is also underway. The first batch of 10 streetlight charging piles in the city was also put into use in the suburbs of Beijing on October 28. The power supply came from 88 street lights on the road. It is understood that there are currently 80 electric vehicle charging and replacement stations in Beijing, and a total of 2,423 charging piles can meet the demand for charging and replacing 3,580 electric vehicles.
The analysis believes that the acceleration of construction of supporting facilities is related to the demand brought about by the launch of business models such as electric vehicle rental, and with the improvement of related facilities, electric vehicles can also obtain better competitiveness in the private consumption field. Therefore, in the eyes of the industry, electric vehicle leasing has become the “the greatest common denominator” for instigating the consumption of new energy vehicles and supporting facilities. In the future, with the emergence of more flexible business models, it may be able to solve the promotion of new energy vehicles. More puzzles.

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