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In China, the popularity of LED lighting is entering a new phase. LED lighting products have entered the lives of ordinary consumers from the past government-subsidized outdoor lighting, indoor lighting in public institutions, and commercial lighting. 2013 can be seen as the starting point for the rapid spread of Chinese LED lighting among the general consumers.
However, at the same time, the competition for enterprises that determine the destiny of survival is also intensifying. In the market where the crowds are racing, companies are faced with the problem of how to make products different. Large enterprises have adjusted their product strategies and shifted from the general market to market segments, such as transportation machinery, health care, and agricultural products. .
European and American companies that are good at segmentation have participated in Chinese projects. Although Japanese companies started late, they are still expected to show their talents in China by virtue of their experience in popularizing LED lighting in the Japanese market. For Japanese companies, the Chinese market in the detonation period must not be missed.
The Chinese market in 2015 was approximately 1 trillion yen. 2012 is an important year for the popularity of LED lighting in China. China National Semiconductor Lighting Engineering Research and Development and Industry Alliance (CSA) said that in 2012, China's domestic LED industry was fiercely competitive, which was a year of rapid price decline. Starting in 2012, in the next three to five years, China's LED lighting industry is expected to usher in a golden period of rapid growth.
Regarding the scale of China's LED lighting market, Taiwan survey company LEDinside pointed out that in 2012, the Chinese government adopted a series of policy measures to stimulate the domestic demand of LED lighting, and has begun to drive China's LED general lighting market. By 2015, China's LED lighting demand is expected to reach 10 billion US dollars. By 2020, China's household LED lighting demand is expected to expand to 22 billion US dollars.
Companies that develop LED business in China are also full of confidence in the development of the LED lighting market. Taiwan's LED company Jingyuan Optoelectronics believes that by 2015, LED lighting will account for about 50% of the lighting market. Product prices will also reach the level that ordinary consumers can afford. Zhejiang Shenghui Lighting said that the price of LED lighting can be accepted by the Chinese market as long as it is reduced to 1.5 times that of fluorescent lamps. This price can be realized during 2015-2016.
Central and provincial strengthening subsidies policy The Chinese government is also promoting the popularity of LED lighting. The Chinese government has been providing policy support for the popularization of LED lighting. The Semiconductor Lighting Energy Conservation Industry Plan was released in January 2013 and further support is also considered. The plan was jointly prepared by the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the six ministries of the General Administration of Quality Supervision, Inspection and Quarantine. The purpose of the plan is to provide support to the industry at the national level, promote the healthy and orderly development of the semiconductor lighting energy-saving industry, and reduce carbon dioxide emissions.
During the 12th Five-Year Plan period (during the 12th Five-Year Plan period), the Chinese government will adopt a subsidy policy to achieve an annual growth rate of around 30 for the output value of LED lighting. Before 2015, the output value will be increased to 450 billion yuan (predicted before). The 500 billion yuan reduction is 10). Among them, the output value of high-power LED lighting products commonly used in lighting will strive to expand to 180 billion yuan.
The Guangdong provincial government will also issue provincial subsidies. The province's "Twelfth Five-Year Plan for Strategic Emerging Industry Development in Guangdong Province" released on March 12, 2012 has positioned eight industries, including LED lighting, as a new basic industry in Guangdong Province, indicating that it will focus on training. The province has decided to issue about 22 billion yuan in subsidies during the 12th Five-Year Plan period.
Subsidies are distributed in a variety of forms. The main forms include loan interest subsidies, guaranteed interest subsidies, unpaid subsidies, awards*, equity investments, and debt investment. Through these subsidies, the province will strengthen the combination of financial funds and financial capital, and comprehensive support for technology research and development and industrialization. In addition to subsidies, the province will also support the expansion of the LED market.
* Substitute for the award = a subsidy for China. It is a policy to improve the quality of primary and secondary school buildings.
National promotion of the application in the field of agriculture LED lighting companies that have taken the lead in quality have begun to develop LED-specific uses. Its representative example is the application in the agricultural field. In China, the promotion of LED lighting in the agricultural sector is one of the markets worth looking forward to in the future.
The Institute of Agricultural Environment and Sustainable Development of the Chinese Academy of Agricultural Sciences stated that agriculture is the foundation of the national economy and that agricultural lighting is expected to occupy an important position in the future. China's National High-Tech Research and Development Program (863 Program) has also launched a research project on the production technology of intelligent plant factories. The project regards the following five projects as the focus of the development of LED, China has put forward the attitude of the country to develop LED lighting in the agricultural field.
1. Research and production of agricultural special LED chips and lamps, research on low-cost agricultural special LED light source 2. Standardization of agricultural LED light source 3. Cooperate with international leading enterprises in agricultural LED light source production to cultivate competitiveness 4. Produce agricultural LED light source Standardize the style and build a large-scale foundation. 5. Implement a subsidy policy for agricultural LEDs.
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LED lighting popularization enters a new stage, foreign giants take the opportunity to grab food