· Maintenance and maintenance demand continues to grow, after the car market e-commerce will rise

2016 Hangzhou China Internet + Auto Aftermarket Expo was held today in Hangzhou Olympic Sports Expo City. With the theme of “Innovation and Integration, Transformation and Cross-border”, this exhibition will create a cross-border integration of “Internet +” and auto parts market. The products cover auto parts, auto trading e-commerce platforms, auto derivatives and other fields.

The data shows that China’s car ownership last year was 172 million, and both new registrations and annual increments reached new highs. From January to September this year, China's automobile sales reached 19.36 million, an increase of 13.2% over the same period last year. In addition, the number of over-consumer cars in China last year was about 67 million, accounting for about 40% of the car ownership. With the steady growth of car ownership and the year-on-year increase of over-guaranteed vehicles, China's automotive aftermarket has huge room for development. Last year, China's automobile aftermarket reached 800 billion yuan. It is expected that the compound annual growth rate will reach 12.7% in the future. By 2020, the market size is expected to reach 1.4 trillion yuan. Among them, repair and maintenance is the most mature part of the automotive aftermarket, especially the spare parts manufacturers and maintenance service providers will usher in rapid development opportunities.

At present, nearly 70% of the services in the automotive aftermarket are completed in 4S stores. As the aftermarket services of the 4S shop and the special maintenance station mode go through multiple links, the repair and maintenance costs of the final owners will be higher. The automobile after-market e-commerce model has removed the intermediate link and has obvious price advantage. In the future, the automobile service will gradually shift from the 4S store to the aftermarket e-commerce model.

The post-market e-commerce model mainly includes traditional enterprise e-commerce operations, platform e-commerce and vertical e-commerce. Among them, the influence and simplicity of platform-type e-commerce attract more and more enterprises in the post-market market; the integrated services provided by vertical e-commerce will also be sought after by car owners. In the automobile industry chain of developed countries, the proportion of the automobile aftermarket accounts for nearly 60%, while China currently only accounts for about 10%, and there is still room for improvement in the future.

At present, China's automobile aftermarket e-commerce is in the initial stage of development. With the continuous increase of policies and the rapid increase of market demand, the organization expects that the scale of e-commerce in the aftermarket will continue to grow rapidly in the next few years, and the compound annual growth rate will remain at More than 40%, by 2020, China's auto aftermarket e-commerce scale is expected to exceed 100 billion yuan.

In terms of policy, in August last year, the Ministry of Transport issued a decision on amending the Regulations on Maintenance of Motor Vehicles. The amendments mainly involved maintenance of autonomy, maintenance technical information disclosure, parts traceability system, homogenous parts and other maintenance and operation regulations. And so on. In September of the same year, the Ministry of Transport and other eight ministries and commissions jointly issued the "Administrative Measures for the Implementation of Automobile Maintenance Technology Information Disclosure", clarifying that automobile producers should use the online information disclosure method to disclose the maintenance technical information of the sold automobile models to all maintenance operators and Consumers shall not disclose technical barriers, limit competition, block or monopolize the automobile maintenance market by setting technical maintenance information for the models sold by consumers. The industry believes that the new regulations will help break the technical barriers of 4S stores and reduce maintenance costs. The automotive aftermarket will be further subdivided. With the acceleration of the series of support policies, China's automotive aftermarket will usher in rapid development opportunities, and various types of automotive aftermarket e-commerce platforms are expected to take the lead.

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