When the market environment is good, whether it is a truck or a bus , large-scale is one of the predictors of market trends. However, the impact of the financial crisis, changes in the market environment, and competitive pressures from various operating methods have all led to increasingly diversified market demands and more urgent market segmentation. Under this premise, the market performance of medium-sized passenger cars is unique, and China Card has also regained its strength after years of sluggish growth. In fact, for a complex and ever-changing market, no one has ever been able to pack the world. There is no objection to the emphasis on large-scale, heavy-duty, but it is more like filling up the market gap in a certain period of time. From this point of view, the re-emergence of medium-sized vehicles (cards, passenger cars) is not surprising.

There is no large-scale promotion to the market. Youth cars have started to promote the new product, the medium-sized series of passenger cars. A few days ago, young cars from the youth car and used the concept of "leading the safety upgrade of medium-sized passenger cars" to promote the market have recently introduced medium-sized passenger vehicles JNP6790T and JNP6850T.

Although the medium-sized bus market has a promising future, the competition is also fierce. In this market, “one-pass three-long” has great advantages both in product quality and enterprise scale. Second-tier coach companies also mostly focus on this market, based on medium-size passenger cars, and then extend the product line to large passenger cars.

Youth cars that have already made their name in the high-end bus market are now turning their attention to the midsize bus market. What do you mean? What kind of influence will it bring to this market?

"Youth" with the main domestic cargo "full load"

At the beginning of entering the passenger car market, young cars chose to start from the large-scale high-end passenger cars with a blank in the domestic market. They quickly developed into the vanguard of large-scale high-end passenger cars for several years, and their market share even accounted for more than 70% of the sales volume of large-scale high-end passenger cars across the country. This time, the youth car is entering the traditional market where a domestic passenger car company has already sneaked its eyes. How will it face the competitors? What kind of entry point will you choose to quickly gain market recognition?

It is understood that in the basic configuration of products, the medium-sized passenger cars for youth cars are almost the same as mainstream domestic enterprises. Youth cars do not use imported engines, transmissions, etc., as they used to do in high-end products. Instead, they choose domestic configurations for domestic market demand. Taking the JNP6790T and JNP6850T ​​products as examples, they are matched with Yuchai YC4G180-30 and YC4G220-30 engines, and use domestically-proven components such as Hatch 6-speed or Clevis-tooth 5-speed transmissions, both in vehicle configuration and domestically. Other products are comparable. The selling point of young cars is to apply full load bearing technology to medium-sized passenger cars.

Safety and energy saving are two entry points for young cars entering the mid-size passenger car market. On the one hand, there are many traffic accidents in mid-size passenger vehicles each year. The safety of vehicles is one of the most important factors for every passenger transportation company to measure its products. The anti-twisting performance of all- car passenger car steel facilities is 3 to 6 times that of other ordinary passenger cars, which makes the passive safety performance of the vehicle greatly improved. On the other hand, domestic oil prices have been raised several times this year, pressure on rising fuel costs once again enveloped passenger transport companies, and all-carrying vehicles have the advantage of being light-weighted and can also play a role in fuel economy.

Although there are selling points, young cars also establish a good reputation in the domestic market, but entering a new market, facing the challenges of many companies, the medium-sized bus for young cars is not a good way to go.

Strategic choices are still forced helpless

In fact, as early as mid-August, the Ministry of Industry and Information Technology released the Vehicle Production Enterprises and Products (No. 199) Bulletin, the youth car with the main production of passenger cars of 12 meters or more has appeared. There are 3 medium-sized passenger cars under the name. Products: JNP6900, JNP6790, JNP6850. The layout of this product of the youth car immediately attracted a lot of attention.

Youth cars that have been focusing on the large-scale high-end bus market have suddenly entered the mid-size passenger car market. Some people think that due to the uncertainty of the sales environment of the passenger car market this year and the future market trend for a period of time, young people who simply keep on the bus seats of more than 12 meters. Cars are somewhat overkill and need to extend the product line to get more orders and market share. From the sales situation of the domestic passenger car market in the first half of this year, passenger cars above 12 meters accounted for only 1.05% of all domestic passenger car sales, while the domestic passenger car market was still in an unfavorable situation of a year-on-year decline. Although the profits of large-scale high-end buses are high, the sales situation is evident in the youth cars that have been expanding their business scope in the past two years. In addition, domestic passenger car companies have begun to get involved in the field of large-scale high-end passenger cars. Young cars must not only face the test of the market environment, but also meet the challenges posed by competitors.

In the past two years, the youth car has been developing other large-scale road buses based on the consolidation of large-scale road passenger cars. For example, buses for youth cars have spread rapidly in China and have become an important force in the domestic market; while in the tourist car market At the same time, youth cars are also developing and promoting their own products. “The development of medium-sized passenger vehicles is also a strategic choice for young cars. The main reason is to look forward to the future demand for medium-sized passenger vehicles in the road and coach market,” said a youth car related person.

Branch line passenger and tourism market double strike

"The two products are mainly facing the regional passenger transport market and the coach market." The above said.

From the production and sales data released by the China Association of Automobile Manufacturers, sales in the domestic passenger car market fell 3.69% year-on-year in the first three quarters of this year, of which, large passenger cars decreased by 10.86%, light passenger cars dropped 3.95%, while medium-sized passenger cars were the only growth Submarkets increased by 1.29% year-on-year.

"The growth of medium-sized passenger cars is due to the increasing pressure from public-rail competition on road passenger transport, and the trend for the transformation of passenger transport routes to branch passengers. However, the demand for large-scale passenger cars for branch passenger transport is not obvious. Passenger cars may be more suitable for this market. Therefore, medium-sized passenger cars are relatively stable products in the passenger car market this year, said the sales director of a domestic passenger car company. There have also been some new changes in this market. For example, road passenger transport companies are paying more and more attention to safety. In the past, on the basis of focusing on cost performance and durability, they began to pay more attention to the passive safety of vehicles. In some economically developed areas, as people's living standards improve, passengers are increasingly demanding vehicles for short-distance travel and are seeking a spacious and comfortable ride environment. Currently, there are relatively few high-end products in the medium-sized bus market. This market is mainly occupied by Sichuan Toyota Skoda and other 7-meter models, but it is limited by the number of seats. Therefore, there is a certain demand in the market for high-end and medium-sized passenger vehicles that can meet more passenger capacity. “On the other hand, in the coach market, in addition to the chartered business of large-scale tourist coaches, in the past two years, various international events and exhibitions have been carried out in various regions and cities in China. Whether it is car rental or tourist vehicles, it has started. There are high-end services for small tourism or business groups, and most of these groups also use medium-sized passenger cars such as Toyota Skoda and also urgently need some medium-sized passenger cars with more seats, he said.

It is this market expectation that domestic passenger car companies have launched medium-sized passenger vehicles as their main products. In this year's tour of the bus companies, different from the active promotion of large passenger cars in the previous two years, medium-sized passenger cars and light buses are also the top priority for product promotion. Youth cars will launch mid-size passenger cars of 89 meters at this time. Naturally, they hope to prepare products before the market potential is released, and use their products to establish advantages in terms of safety, economy, comfort, etc., leading the technology of medium-sized passenger cars and Use environment upgrades to gain a share in the market.