Michelin, the global leader in tire technology, today unveiled the “Ten Golden Rule of Road Safety” in China in conjunction with the International Automobile Federation (FIA) to improve public road safety awareness and reduce road traffic accidents. . On the same day, Michelin unveiled the results of its road safety awareness survey of 3,000 citizens in 16 major cities in China, and together with the famous Chinese racer Zhou Yong, held the theme of “Heart has love, safe and free” in Zhuhai. The safety training camp teaches the safety experience and skills of professional drivers to the public.
As an important component of the United Nations Decade of Road Safety (2011-2020), the FIA ​​and Michelin signed a cooperation agreement in 2011 and decided to jointly promote the ten golden rules of road safety on a global scale. The contents include safety belts, no drunk driving, no fatigue driving, compliance with speed limit regulations, use of helmets and child safety seats, driving without a mobile phone, regular inspection of tires, civil comity and other safety details that are easily overlooked in driving, summing up people Precautions that should be followed and practiced. Since 2012, the two parties have promoted in the United States, Brazil, Poland, Romania and other European and American countries. This year, the FIA ​​also officially appointed F1 racing world champion Luis Hamilton as the global promotion ambassador for the Golden Rule.
“Safety is one of the core symbols of the Michelin brand and the most important point for all Michelin consumers. Safety as a Michelin gene is reflected in every aspect of Michelin's products, services, production and R&D.” Michelin (China) has limited investment Mr. Wan Nengyi, President of the company, said, “As a corporate citizen rooted in China, it is the unshirkable responsibility of Michelin to contribute to the construction of China's road traffic environment. We are very happy to work with the FIA ​​to bring the ten golden rules of road safety to China. And hope that through the joint efforts of everyone, we can improve China's road safety environment."
On the occasion of the formal introduction of the ten golden rules into China, in order to better understand the actual traffic safety situation in China and the golden rule, and to understand the public's understanding of traffic safety issues, Michelin also entrusted the leading domestic research institution Xinhuaxin. The 16 major cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Anhui, conducted road traffic safety awareness surveys on 3,000 drivers, passengers and pedestrians. The main findings include:
• drunk driving, fatigue driving, speeding, driving a mobile phone, and changing lanes are among the top five dangerous driving habits;
• Pedestrians crossing the road, turning their cars around at will, throwing debris out of the window, flooding the high beam, and puncture are the safety hazards that drivers are most afraid of;
• Indiscriminate parking, throwing things, whistling whistle, and squeaking are the main uncivilized driving habits that motorists think; the roads or water pavements do not slow down, and non-motorized vehicles and pedestrians are not the main drivers of non-motorists. Civilized driving;
• Nearly 80% of passengers believe that the use of mobile phones while driving is the biggest safety hazard, and more than 60% of drivers admit that they are “driving low-headed people”, often or occasionally driving while making calls and sending WeChat;
• 73% of respondents do not take the seat belt when they are in the co-pilot position, and 21% think that the rear passengers do not need to wear seat belts;
• Two-thirds of motorists ignore tire pressure and tire condition checks, only once every six months or one year, and the situation in first-tier cities is even more worrying;
• The ratio of vehicles equipped with child safety seats is seriously inadequate, and only 30% of respondents have safety seats for their children.
At the Michelin Safety Training Camp held in Zhuhai today, Zhou Yong, a racing driver who has been engaged in motor sports for 23 years, shared with his domestic carmates how his safety experience has been repeated in his racing career, and his findings on these investigations. Knowing, he said: "Mer Michelin's research findings show that the ten golden rules for promoting road safety in China cannot be delayed. Regardless of whether it is on the track or in daily driving, respect for life should be given first place. The various matches of the FIA ​​actually have strict rules on speed limit. In daily driving, we should abide by the basic safety rules and be civilized and courteous."
A group of thought-provoking safety data was also shared at the training camp: if you don’t wear a seat belt, driving at speeds of up to 19 km per hour can be life-threatening; rear passengers wearing seat belts can also reduce the risk of 25% to 75%; The probability of accidents using a mobile phone while driving is increased by 5 times; fatigue driving will cause the accident to occur 8 times more than normal; if wearing a helmet while riding, the fatality rate in the event of an accident can be reduced by 40%; The low penetration rate of child seats is more than 90% in developed countries; the use of child restraint systems can reduce the mortality rate of children between 1 and 7 years old in the car by 50% to 70%.
In addition to the offline security camp, Michelin will also use the social media platform to launch a series of online events to enhance public awareness of road safety in a lively and interesting way. At the same time, on May 20th, Michelin also released the "Love on the Road" postcard event on official Weibo and WeChat, encouraging consumers to send a unique message from the perspective of caring for safe driving on the road.
In the past 26 years since entering China, Michelin has brought international advanced products, technologies, services and road safety management experience to China. At the same time, it has cooperated with domestic public security, education, transportation, research, media and other departments for more than ten years in the country. Large cities have carried out various types of road safety public welfare education to promote the continuous development of China's road safety cause.

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