Shanghai Volkswagen VW brand imported car business has made new progress recently: Since February 1, 2015, Shanghai Volkswagen has obtained the exclusive sales right of imported Sharan in the domestic market. Consumers can be in any Shanghai Volkswagen VW brand. The dealer will purchase the MPV model Sharan, and the imported Volkswagen dealer will no longer sell Sharan after digesting the stock.
Since the launch of the imported car business by the Shanghai Volkswagen VW brand in September 2013, the cooperation between the two parties has continued to deepen. On the one hand, relying on Shanghai Volkswagen's advantages in network and service, it has effectively promoted the penetration and development of Volkswagen imported cars in a wider area. On the other hand, Shanghai Volkswagen has also upgraded and demonstrated sales and service for high-end models. The ability to work hard to tap more of the imported car market demand in small and medium-sized cities has laid a good foundation for future sales opportunities and market development. It is reported that last year Volkswagen imported cars achieved sales of 81,000, of which Shanghai Volkswagen sold 9,000.
At the beginning of this year, in order to push the cooperation of imported cars deeper, Shanghai Volkswagen and Volkswagen imported cars negotiated and optimized the cooperation form. Different from the previous forms of cooperation, the new cooperation is divided according to the sales model, and the two sides are more complementary. For the Xialang introduced by Shanghai Volkswagen, the imported mass dealers will not sell after digesting the inventory. At the same time, all dealers of Shanghai Volkswagen VW brand can participate in the sales of Sharan, which will enable more consumers to enjoy the high-quality and convenient service of Shanghai Volkswagen, and further enhance the market share and reputation of the Volkswagen brand in the domestic market. degree.
It is understood that after the exclusive sale of Sharan by Shanghai Volkswagen, it will optimize the pricing strategy to make it more intimate and more in line with consumer demand and increase the competitiveness of the model in the market. For Shanghai Volkswagen, in the MPV market, Sharan will also work with Touran to bring more differentiated choices to consumers, further enrich the product line and enhance the overall competitiveness of Shanghai Volkswagen VW brand.
As of December 2014, the sales and service outlets of the Shanghai Volkswagen VW brand have reached 1,149 (including all first- and second-level outlets and units under construction), and the brand's sales satisfaction and after-sales service satisfaction have won the industry and consumers. Recognition. As a representative model of the high-end MPV, Sharan demonstrates the versatile performance of Yishang IKEA with its rich space, advanced configuration and flexible convenience. For consumers who care about Sharan, they will fully enjoy the convenience of the Shanghai Volkswagen network.

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