The e-commerce platform of molds must rely on certain network carriers. It is mainly divided into e-commerce platforms of vertical industry websites and integrated industry websites. Today, we mainly describe e-commerce platforms of vertical industry websites.

The vertical mold industry website is an important platform for e-commerce. It has features such as interactivity, low cost, broad audience, convenience, and breaking geographical barriers. Compared with comprehensive industry websites, it has more professional and more accurate communication channels. It wins customers and enters the market with subdivision and professionalism. At present, many vertical industry websites in China are the leaders of their respective industries and play an important role in promoting their respective industries. The mold industry is no exception, such as the International Foundry Network.

In terms of operation, the domestic vertical industry websites are based on small and medium-sized enterprises in the mold industry, with small and medium-sized mold enterprises as the main target customers. In general, they allow companies to register for free membership, gather site popularity, increase website traffic, and at the same time advertise and promote companies to promote their registration as paid members and advertise on the site or purchase their services. .

Once a small and medium-sized mold company is registered as a member of the site, it will become the target customer of the site. In order to browse valuable information (such as product purchase information, etc.) or to publish a large amount of product information, you must become a fee-paying member of the website to have this right. Therefore, the main profit sources of the current vertical industry websites are membership dues and advertising revenue. Advertising revenue includes “online” and “offline”. “Online” advertising refers to advertisements posted on vertical industry websites. “Underground” advertising refers to ads on paper media that are run by websites.

The more molds companies gather on the site, the more popular the site is, the more popular the vertical industry sites are, and the more mold companies can trade on such sites.