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The way to survive in the era of LED lighting
Intellectual and elegant, this is the impression that Huang Li, the general manager of Jiamei Zhiguang, left to many people. In 2005, Huang Li, who helped his father manage the hardware business, accidentally broke into the lighting industry and founded Zhongshan Jiamei Zhiguang Lighting Appliance Co., Ltd. At that time, it was a good day for the domestic economy to flourish. Jiameizhiguang also grew rapidly with an increase of more than 35% per year. Intellectual and elegant, this is the impression that Huang Li, the general manager of Jiamei Zhiguang, left to many people. In 2005, Huang Li, who helped his father manage the hardware business, accidentally broke into the lighting industry and founded Zhongshan Jiamei Zhiguang Lighting Appliance Co., Ltd. At that time, it was a good day for the domestic economy to flourish. Jiameizhiguang also grew rapidly with an increase of more than 35% per year. After more than 10 years of development, today's Jiameizhi has a small reputation in the industry. It is understood that at present, Jiameizhiguang has established a channel network covering the whole country, with 20 operation centers and more than 100 core distributors, and has undertaken Wanda Plaza, Sanya Haitang Bay Intercontinental Hotel, Hongxing Meikailong, Huafa Group, etc. Many large-scale engineering projects have maintained a good development trend in the market environment where the overall economic situation is sluggish. One day after the National Day, Jucheng Xiaolan was beautiful and charming. The author had the honor to interview the goddess who is both beautiful and talented, and talked about the future development of Jiameizhiguang. Focus on commercial photos, professional services With the advancement of urbanization processes such as farmers entering the city and the opening of the second-child policy, the development space of the lighting industry is still very huge. During the interview, Mr. Huang showed great confidence in the future of the lighting and lighting industry, and said that as the LED market becomes more rational, the control of product quality is the foundation of competition. A few years ago, the entire LED lighting market was very chaotic, and many dealers only concerned about price, free decoration, and excessive subsidies. After eating a lot of losses, nowadays businesses are paying more and more attention to the comprehensive strength and product quality of the company. This is a good thing for brand companies that are doing products. According to Huang Li, this year, Jiameizhiguang combined with the market positioning of commercial lighting, and made a lot of efforts in products and channels. First, strengthen product research and development, personalized production on demand. This year, the company developed a series of very cost-effective new products, such as integrated downlights, as a sharp knife weapon in the market. At the same time, following the current trend of personalized and flexible production, the R&D and production processes are adjusted, and the products are customized according to the consumption needs of the end customers. In the past, we sold what we had and the products were standardized. Now, the company has set up a dedicated engineering team to personalize R&D and design for the needs of customers. Huang said. The second is to promote both professional channels and projects. Channels are always the top priority of corporate work. This year, while developing and maintaining the original distribution channels, Jiamei Zhiguang has invested more in engineering channels, not only strengthening cooperation with high-end customers such as large real estate companies, brand chain stores, star-rated hotels, but also further improving background services. System, set up an engineering center to provide more professional and meticulous services for large customers. With the improvement of people's living standards, people's requirements for commercial space are getting higher and higher, and they need more perfect lighting solutions. They also require more professional product research and development capabilities, faster response speed and more thoughtful services. This year, Jiameizhiguang has invested a lot of resources and manpower in engineering. At present, Wanda Group, Sanya Haitang Bay Intercontinental Hotel, Red Star Macalline and Zhuhai Huafa Group have become our important partners. Mr. Huang talked about the series of achievements made in the engineering field this year, such as the number of Jane. In addition, Jiamei Zhiguang also actively embraces the Internet and provides e-commerce as a powerful complement to offline channels to provide more comprehensive supporting services for merchants. The power of capital in the eyes of angels LED is a game of capital and technology. In recent years, the integration and mergers and acquisitions in the industry have been surging, and the situation of big fish eating small fish has become more and more prominent. For example, Guangzhao’s entry into the Buddha’s photo, Mulinsen’s acquisition of the ultra-era source and LEDVANCE, etc., and the large and horizontal enterprises in the capital market naturally make small and medium-sized lighting enterprises The living space is getting smaller and smaller. In addition to the general manager of Jiamei Zhiguang, Huang Li seems to prefer the identity of angel investors, and also pays close attention to the new technology and technology trends such as robots, visual intelligence, cloud computing, etc. There are also many investment banks and financial circles in the circle of friends. friend. For capital, Mr. Huang is very happy to accept. When a company develops to a certain scale, the founder needs to change his mindset and hand over to a more professional team to operate when his ability is not up to the task. At present, some entrepreneurs often think that it is a barbarian at the door when talking about capital, and they are bloodthirsty. I think this view is somewhat one-sided. The reason is that they don't understand capital and don't know how to use capital. Looking around the current business world, there are still many cases in which companies are bigger and stronger with capital power. The poetry of the goddess and the distant place Huang Li is a native of Zhongshan who has a native of Guangdong. She has the gentleness, calmness and low profile of a Cantonese woman. While busy with work, she seems to prefer poetry and distance. It is said that sports is the best cosmetics for women. In his spare time, Mr. Huang likes to climb, ride, play, and exile himself in the green mountains and green waters. On a boring and lonely business trip, I like to read a few pages of books at hand, not only in front of me, but also poetry and distance. A woman who loves life and knows how to emptiness from time to time will be gentle to her. Her luck, I believe that it will not be too bad; career, there must be a better development.