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The European government has listed the ambitious goal of reducing greenhouse gas emissions by 2050—80%-95% of the 1990 level. Afterwards, many countries, including the United Kingdom, Germany, and Denmark, are physically and ambitiously preparing to speak with numbers. . Such a huge change depends not only on determination but also on advanced technology and public recognition of new infrastructure. Investment must be increased, risks must be managed, data must be controlled, and needs must be responded to... In fact, we all know that change is ubiquitous and not terrible. What is terrible is sticking to conventions. There is only one reason why market entrants are able to come to the next generation, that is, he has done what you can't do or never thought of.
Today, customers (energy consumers), network operators, system operators and even the entire market need to be perfectly coordinated. The current market highlights include:
· The profitability of the public sector, especially the generation of assets;
·Whether the vertically integrated management mode can deal with political and market risks;
· Capital-rich technology companies are subconsciously breaking the original market balance and seeking their own foothold.
The world never lacks innovation. Innovation is like the air everywhere. Mobile technology replaces traditional operators, smartphones redefined mobile phones, Kodak retired from the film market, and Airbnb told us that “hotels†can still live like this... A decentralized industry, or a vertically integrated management approach that was once brilliant, may be becoming a trend and opening up another possibility for the energy sector. How will the future integrated energy companies have a foothold in the European market? PMC’s Stephen Woodhouse gives five characteristics for reference:
For comprehensive information that spans energy production, demand, storage or other new technologies
You really don't have to own them. Real-time dynamics are the truth! Even in the energy market, customers have individual needs and meeting their needs is your mission. Traditional energy companies are led by their assets and investors. However, in fact, innovation and the market are the focus. Risk, reputation, and brand control make IT management more important. In other words, whether or not an asset is “mine†is no longer important or has been diluted. This asset may be wind energy, solar energy, or battery storage. How do you define this attribute? However, the risk control of energy trade is far more important than defining it. This concept of “light assets†has gradually been recognized.
For UTILITY, the very important ideas are: risk management, operational optimization, trade control
For traditional energy companies, investing in 20-40 years of assets on project contracts is the right path, and in terms of complexity and stability, new entrants will not be able to surpass them in the short term, but as the share of renewable energy increases, In addition to price factors, a lot of uncertainty is in front of us. How can we “package†the risks to make everything easier to control?
Do not belittle the influence of big data control
Obtaining big data and analyzing big data are all ultimately to understand market signals and respond quickly. Smart metering speeds up the pace. European countries are also taking all measures. However, due to the complexity of decentralized systems, existing information collection and monitoring tools are faced with problems that are not necessarily suitable for future markets; on the other hand, Data analysis of customer behavior provides energy companies with new opportunities.
Using user-friendly APPs and automation tools that are user-friendly, allowing customers to be more willing to share and open demand response windows
What do customers need? It is nothing but real-time, easy access to the information they want, and timely advice on optimizing energy consumption. At the same time, the user experience is good. For example: When I feel sleepy after reading a book, you ask me if I want to have a cup of coffee to refresh my mind. What reason do I have to reject this time? Do not think you are annoying, but also feel intimate. Most successful marketing or experiential services will have such a concept.
Has the customer's needs changed? Yes, I knew it in the first second!
The customer demand will not always be consistent with yours. The most obvious conflict is in the concept of “energy efficiencyâ€, which may lead to a sharp drop in your “product†sales. But what should an excellent energy company do? High-yield, low-margin, segmented market, but pursuing high value. In other words, you have to learn to predict and even create customer needs to meet their wishes! For example, car sales are bundled with refueling or charging agreements. In the coming period, it can be.... In short, remember that the relationship with customers is also an asset and needs careful management.
In summary, you may ask, is there any company that meets the above five criteria at the same time? Maybe not really! Traditional energy service companies and competitors entering the market have their own advantages. But in a word, customers are the most important thing. At the same time, UTILITY must learn to live in harmony with their PARTNER and CUSTOMER to create maximum value!
(Original title: Only smart meters are not enough! The European market is changing. How can energy companies survive the fittest?)
What should the European market change energy companies do in addition to smart watches?
[China Instrument Network Meter Market] With the EUW approaching, the European market has become a hot topic of the moment, as long as Europe is your focus, regardless of the size of the share, knowing the confidant, and knowing each other is the truth. If not, I believe that overseas market changes may be a The weather vane can also serve as a reference for us.