In 2011, China’s auto market was affected by the policy. From the explosive growth of previous years, to low-speed growth, this kind of change made the original confident manufacturers feel uncomfortable. Although the market is sluggish, there are also many manufacturers that have shown good growth, achieved growth above the market average speed, and are at the forefront of market competition.

Shanghai GM 500 Million Vehicles Offline

On September 19th, with the launch of a new generation of Buick Lacrosse eAssist hybrid car under the Jinqiao South Plant production line, Shanghai GM’s 5 millionth vehicle was officially established. Following last year's domestic breakthrough in passenger vehicle sales and sales of 1 million units, Shanghai General Motors once again set a record of less than 14 years of cumulative production reaching 5 million vehicles.

In the past 14 years, Shanghai General Motors has been adhering to the business philosophy of “customer-centric, market-oriented” and achieved extraordinary rapid development. From December 17th, 1998, the first Buick went offline, and by the end of 2005, it achieved the first one million vehicles. By 2011, it will have accumulated 5 million vehicles. Shanghai General Motors has innovatively integrated domestic and foreign resources. Forging a competitive advantage in the system covering a complete business chain. In the process, Shanghai General Motors has also built a continuously innovating and constantly surpassing corporate culture and talent team.

In recent years, Shanghai General Motors has accelerated its pace to comprehensively build and upgrade its brand, product and service capabilities. With the solid advancement of the “Green Motion Future” strategy, the brand-new products of the three major brands of Shanghai General Motors have highlighted the advantages of market competition with “better performance, lower energy consumption, and less emissions”, and have won the favor of consumers. From January to August of this year, Shanghai General Motors has achieved a cumulative sales of 809,000 vehicles, an increase of up to 26.1% year-on-year, far exceeding the average of 9.8% of the passenger car market. In 2011, when the Twelfth Five-Year Plan started, Shanghai General Motors also explicitly launched a new brand development and product planning strategy, and proposed to achieve the goal of achieving annual production and sales of 2 million vehicles by 2015.

Beijing's modern brand has made breakthroughs in high-end

In September, Beijing Hyundai sold more than 73,000 units in total, creating a new monthly sales volume for the brand. The eighth-generation Sonata sold more than 10,000 units and successfully became the “Million” formed by Accord, Camry, Tianyi, New Passat and Junwei Lacrosse. "The club" has become the "new mainstream" of the market, and it also shows that Beijing Hyundai has made substantial breakthroughs in the high-end brand.

In recent years, with the launch of a number of fashionable and cutting-edge models such as Soga, Xinjunwei and Ruiyi, the mid-to-high-end car market has undergone fission and there has been a flourishing market landscape. The eighth generation of Sonar, from the beginning of the listing of the monthly sales of 6000 vehicles, to the first time in August exceeded 7,000, and then to 10,000 in September, successfully completed a very difficult "triple jump" in half a year, and successfully covered The “10,000 Clubs” formed by Accord, Camry, Tianyi, New Passat, and Junwei Lacrosse have become the “new mainstream” of the market.

The design of the eighth generation Sonata “Fluid Sculpture” is dynamic, fashionable, full of futuristic and scientific sense, giving people a fresh new look, which has greatly changed the consumer’s perception and inherent image of modern automobiles. According to data provided by Beijing Hyundai, the vast majority of consumers who buy the car are relatively young consumers. The main age group is between the ages of 25 and 40. They are the new urban populace and are the new forces of the mainstream society. Become the "new mainstream" of the entire society. The success of the eighth-generation Sonata was largely due to its precise marketing positioning - catering to the cutting-edge consumer appeal of the city as "a new generation of mainstream mid-tier premium cars".

Industry experts believe that high-end branding is a long-term system project and is the result of a combination of technology, quality, service, and marketing. The modernization of Beijing's modern brand is "enhancing brand with quality", "building new brand image through high-end products such as So8 and ix35" and "developing sports marketing and cultural marketing." The success of the eighth generation Sonata has accelerated the process of high-end branding.

BMW Group sold over 177,000 vehicles in September

In the first nine months of 2011, BMW Group continued to maintain a successful development in the Chinese mainland market, selling a total of 177,522 BMW and MINI brand vehicles, which was a 45.7% year-on-year increase (corresponding period of 2010: 121,826 units). BMW Group exceeded the sales volume of last year for the first 9 months and continued to maintain the fastest growth in the luxury car segment.

In the first three quarters of this year, BMW brand sales in China reached 165,669 units, an increase of 44.8% year-on-year. Family flagship BMW 7 Series BMW sold 24,161 vehicles, an increase of 31.8%, maintaining a leading position in market segments; BMW X family of products of satisfactory growth, total sales of more than 37,907 vehicles; sales of the BMW 3 Series 34,422 vehicles, an increase of 33.3%, showing strong product competitiveness; total sales of the new BMW 5 Series reached 52,578, an increase of 88.3%, which is the most significant growth model of BMW's full range of products, and it is also a luxury business. The most successful car model in the market.

In the first nine months of this year, the total sales volume of the MINI brand also exceeded that of last year, reaching 11,853 units, an increase of 59.8% year-on-year (7,418 units in the same period in 2010). The MINI's first SUV, the MINI COUNTRYMAN, which was just launched in late February of this year, sold nearly 3,000 vehicles in more than half a year.

FAW-Volkswagen Audi Sets New Sales Record in September

In September, FAW-Volkswagen Audi sold a total of 29,188 vehicles, a year-on-year increase of 33%, and for the seventh consecutive month, it refreshed the highest single-month sales record for luxury brands. As of the first week of October 2011, FAW-Volkswagen Audi sales this year have exceeded the annual sales of 2010 - 225,588 vehicles.

The Audi brand also performed excellently and rapidly in the global market. In the first three quarters, Audi sold 973,200 vehicles globally. This figure made Audi surpass Mercedes-Benz and ranked second in the world's top three luxury brands, and narrowed the gap with BMW by 17% rapid growth. “The Audi brand has been particularly successful in the Chinese market in the first three quarters, and the expansion of production capacity has ensured our continued growth,” said Xiao Yubo, member of Audi's management board responsible for marketing and sales.

Thanks to the capacity adjustment at the beginning of the year, Audi A6L, A4L, Q5 and other domestic models achieved excellent sales results. After surpassing the 5,000 mark in August, the sales volume of the domestic Audi Q5 once again exceeded 5,000 units in September, an increase of 38% year-on-year, reaching a record high of 5,568 units; the Audi A4L, which broke the capacity bottleneck this year, has also continuously created A new record, a total of 8,547 units sold in September, an increase of up to 60% year-on-year, the status of the king of high-grade medium-sized cars is even more difficult to shake; at the end of the product life Audi A6L still has the most powerful market competitiveness in its class, 9 Sales volume of 921 units increased year-on-year and month-on-month, still occupying the leading position in the market segment.

Jaguar Land Rover Sales Break Record New Stores in Zhengzhou

On October 10, Jaguar Land Rover China announced that as of the end of the third quarter, Jaguar Land Rover's sales in China reached a record high, with sales in September breaking record for the same period, and outstanding performance in the first three quarters. Among them, monthly sales rose sharply in September, with a year-on-year increase of 92%. At this point, Jaguar Land Rover broke through sales last year and delivered 29,377 cars. From January to September, sales increased by a remarkable 60% compared with the same period last year. Jaguar Land Rover is leading the growth of the Chinese luxury car market with strong performance growth.

Since the third quarter of this year, Jaguar Land Rover has continued to accelerate in the market, and the latest models have added more glory to the brand. Land Rover, the leading brand in the luxury SUV market, delivered 25,557 vehicles in the first three quarters, an increase of nearly 60% year-on-year. The performance of the Jaguar brand with its unique charm and smashed the car was exceptionally impressive. A total of 3,820 vehicles were delivered, representing a year-on-year increase of 77%. Jaguar Land Rover has continued to increase its market share with a strong brand appeal to consumers and a strong ability to meet consumer demand for diversification and personalization. The new Jaguar XJ3.0, tailored specifically for China's new generation of business elites, is popular for its elegant and luxurious uniqueness and leading technology.

Since the establishment of the sales company last year, Jaguar Land Rover has rapidly promoted the development of dealer networks. Recently, Jaguar Land Rover teamed with Yongda Group, one of the most well-known auto sales service groups in China for many years, focusing on luxury car operations. It has determined that it will build the 100th authorized dealer shop of Jaguar Land Rover in Zhengzhou, and the specific implementation work is being promoted by the cooperation of both parties.

Hyundai Motor Group's sales in China broke 11 million in September, up 16% year-on-year

On October 8, Hyundai Motor Co., one of the top five automakers in the world, announced its sales figures for the global and Chinese regions in September. According to statistics, Hyundai Motor Group's global sales totaled 572,662 units in September (359,600 Hyundai Motors and 213,102 Kia Motors), up 19.3% year-on-year, and it still maintained a steady upward trend. Among them, Hyundai Motor Group performed particularly well in the Chinese market. In September, total sales reached 116,763 units (73,255 for Hyundai Hyundai and 43,508 for Dongfeng Yueda Kia) in September, up 16% year-on-year and accounting for 20.1% of its global market share. Climb the world's largest market.

In other overseas markets, Hyundai Motor Group's sales performance also continued for several months of good growth. According to the data, Hyundai Motor Group's global sales reached 572,662 units in September, a steady increase of 19.3% year-on-year. Among them, Hyundai Motor sold 359,560 vehicles, an increase of 14.1% year-on-year; Kia Motors sold 213,102 vehicles, an increase of 16.4% year-on-year. At this point, Hyundai Motor Group's two major brands continue to maintain double-digit growth. In the European market, after 10 years of "quality management", Hyundai won the title of "The Fastest-growing Automotive Manufacturer in the Past 10 Years" by British Auto Express magazine. Hyundai Motor Group, the largest Asian automobile manufacturer in the European automotive market, has increased its European automotive market share from 2.1% in 2002 to 5.8% (Hyundai 3.48%, Kia Motors 2.35%) and is expected to reach an annual sales of 700,000 units. aims.

Guangfeng Camry sold 15,000 in September

In September, the sales of GAC Toyota Camry, known as the "middle and advanced automobile market benchmark," reached 15,580 vehicles, and remained among the top three after five years of listing. At the same time, its total sales volume has exceeded 800,000, which has become the fastest to reach 800,000 sales at the same level.

As one of Toyota’s most successful global strategic models, Camry has rapidly grown into a leader in the mid-to-high-end car market since it was domestically produced by GAC Toyota in 2006. It has repeatedly refreshed the sales record of the mid-to-high-end car market and won the “Cameron speed”. Reputation. Even this year, Camry still maintains its leading position in the face of numerous rivals. In this mid-to-high-end auto market competition, Camry is undoubtedly one of the most enduring "long-distance champions."

In 2006, Camry officially listed in the domestic market, changing the unique structure of the Accord households. In 2007, Camry continued to maintain its strong momentum of development. In March of that year, just 10 months after the listing, the 100,000th Camry went offline and created a new record for the production speed of passenger cars that year, officially kicking off the “Cameron era”. In 2007, Camry won the mid-to-high-end auto market sales and double-digit championships, and set an industry record of 170,000 units, firmly occupying the position of the first high-grade car. Camry's sales in 2010 ranked second, still occupy the leading position in the same-class car list, becoming the evergreen tree market. By the end of 2010, sales volume has exceeded 700,000 units, which has once again set a new record in the mid-to-high-end car market. This year, despite the slowdown in the overall auto market and the impact of the earthquake in Japan, the mid-to-high-end auto market has also entered the fiercest competitive stage in history. However, the sales of Camry exceeded 800,000 units, setting a new record for the market.

Shanghai Volkswagen increased 15.1% in September

In September 2011, Shanghai Volkswagen achieved a total of 110,338 vehicles for sale, an increase of 15.1% year-on-year, and retail sales of 105,564 vehicles, a year-on-year increase of 12.7%, both reaching new highs. Volkswagen brand sales reached 85,298 units, an increase of 14.6% year-on-year; the Skoda brand sold 20,266 units, an increase of 5.4% year-on-year.

In terms of public brands, the sales volume of the entire new generation of Passat has continued to rise since its listing. In September, 14,493 vehicles were sold. The urban SUV model TIGUAN Tiguan received extensive attention with exquisite German quality, comprehensive security protection and intelligent technology configuration. In September, a total of 13,019 vehicles were sold, an increase of 46% year-on-year. LAVIDA Langyi Sedan once again defended the reputation of the A-Class star. The sales figures of 21086 units reflect its comprehensive competitiveness and cost-effective advantages. The market performance of the POLO family is also remarkable, with 15,421 completed vehicles.

In terms of the Skoda brand, Fabia Jingrui, a high-end A0 hard-core car, sold a total of 4,639 units in September, an increase of 31% year-on-year. Octavia's Octavia launched an optimized and upgraded 2012 model in August and its market competitiveness has been further enhanced. In September, it sold 12,207 units, ranking first in the high-end A-class market. The flagship model Superb Hao Rui also continued its good market development momentum. From January to September, cumulative sales reached 33,225 units, an increase of 16% over the same period last year.

Skoda's global sales increased 16.8% year-on-year

In the first nine months of 2011, Skoda’s global sales increased by 16.8% year-on-year, and the total number of cars delivered reached 664,800 units (January-September 2010: 569,000 units). With a sales volume of 81200 units, the Skoda brand created its September sales record (September 2010: 75,800 units) and its third-best monthly sales record in the company's history (after March 2011 and June 2011). ).

Mr. Jürgen Stackmann, global sales and marketing director of Skoda Automotive, said: “This year, Skoda Motors continues to maintain a good momentum of development. The current trend is very encouraging. Our sales in all regions are increasing. In 2011, we will exceed 80 for the first time. The 10,000-unit sales mark will play an important role in the development of Skoda Auto's market position and help further develop the brand in the next few years.The Citigo compact model and the Rapid model that were put into operation in the Indian market are the ones we have introduced. Two new models. Therefore, Skoda will also gradually expand its new customer base."

Skoda Auto continues to maintain its strong growth momentum in emerging markets such as Russia, India and China. In Russia and India, Skoda’s sales as of the end of September have exceeded the full-year sales in 2010. In the Russian market, a total of 6,500 vehicles were sold in September, a year-on-year increase of 63.1%. The Indian market's sales in September increased by 37.5% year-on-year to 2,200 units. In the Chinese market, Skoda Automotive set a new record for sales in a single month. A total of 21200 cars were delivered, a year-on-year increase of 9.8%.

FAW Toyota's New REIZ Reiz Sales Continue to Rise

On September 16, 2011, FAW Toyota's main brand new REIZ Ruizhi celebrated its first anniversary of listing. Looking back on the first year of listing, the new REIZ Reiz quickly gained market and industry recognition with its unique superiority in product quality and comfort and dynamic driving. The market share steadily increased to 4.4%, and the monthly average sales of 6000 units helped boost the performance. Premium car market growth. In the first half of 2011, FAW Toyota's new REIZ Reiz sales reached 7% in spite of the cancellation of preferential policies and the adverse impact of Japan's earthquake. However, with the rapid recovery of production capacity in June, with accurate brand positioning and inspiring experiential marketing campaigns, It rose to 5,357 units in the month, and in August it surrendered more than 6,000 satisfactory questionnaires.

The new REIZ Reiz inherits the passion and dynamic genes of its predecessor model while at the same time enhancing driving comfort and technology safety, positioning “new comfortable and dynamic driving” and bringing new breath to the mid- to high-end automobile market.

Looking at the domestic mid-to-high-end auto market in 2011, the proportion of the top three models in the traditional business models that pays great attention to comfort has a negative growth of 0.4%-2.7% year-on-year; the pursuit of dynamic fashion sports models has not won the consumers' full attention. . In this market environment, the new REIZ Reiz creates a dual line of comfort and dynamics, and perfectly balances the two seemingly incompatible features. The 1% increase in market share compared to the same period last year is the best judgement of this move. After analyzing the current consumption environment, social elites from all walks of life are the first to become the main force in the automotive consumer market. They hope to choose a car that has both driving pleasure and comfortable taste so as to better assist them in handling work and enjoying life. The brand-new REIZ Reiz balanced market positioning perfectly fits their consumer psychology and needs.

SAIC-GM-Wuling sales hit 1 million

In September, SAIC-GM-Wuling achieved sales of 120,000 vehicles in a single month. As of October 14, SAIC-GM-Wuling sold more than one million vehicles this year. The annual "Sales First Million-dollar car prices" was again SAIC-GM-Wuling. In the pocket. At this point, SAIC-GM-Wuling pave the way for achieving the sales target set at the beginning of the year under the general environment of the domestic auto market entering the “adjustment period” this year.

Since the beginning of this year, the Wuling brand has remained strong in the overall decline of the mini-vehicle market. According to statistics, from January to September, SAIC-GM-Wuling sold 950,000 vehicles in the mini-vehicle market, and its market share continued to increase. It increased by 6.6 percentage points from the end of last year to 46%. Among them, Wuling Hongguang, which has been listed for only one year as a "compact commercial vehicle," has achieved monthly sales of 20,000 units in several months, won the "CCTV annual economy passenger car" award at the beginning of the year, and became a new subdivision. The most popular product in the market.

Driven by the overall upward momentum of the company, the expansion of the SAIC-GM-Wuling passenger vehicle business has also won. The Baojun brand 630, the company's first Baojun brand, was officially launched on August 9th. Its international quality and closeness to the people's price were recognized by industry experts, media professionals and consumers. At present, Baojun's 120 4S stores nationwide With the opening of the business, the network channel expansion of Baojun Automobile is also steadily expanding.