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The more the market is sluggish, the more the process of survival of the fittest. Fortunately, before the industry crisis, we completed structural adjustment and took the lead to win business opportunities. Recently, Jia Qiang, chairman of Xiamen Donglin Electronics Co., Ltd. said in an interview that under the market, in the first half of this year, the company’s export volume increased by 50 compared with the same period of last year.
Lu Fuxing, general manager of Xiamen Puwei Optoelectronics Technology Co., Ltd., also expressed optimism: our order volume was three times that of the same period last year.
According to the person in charge of the Electrical and Mechanical Department of the Xiamen Inspection and Quarantine Bureau, due to the timely transformation and upgrading, Xiamen energy-saving lamps experienced a recovery this year with a sharp decline in exports last year. At present, the entire electric light source enterprises in Xiamen have shown good momentum. From January to June, the export source of light source and lamps in Xiamen production area was 8919 batches, with a value of 456.75 million US dollars, up 21.9 and 34.2 respectively, accounting for 30% of the national industry export volume.
Transformation is not only the early years of product upgrading, Donglin Electronics is mainly engaged in the research and development and production of traditional energy-saving lamps. Although the results are remarkable, in 2009, I realized that LED will be the future trend, and the company decided to transform. From energy-saving lamps to LED lights, it is not only a product upgrade, but also a fundamental shift in management mode from extensive to sophisticated.
The reporter walked into the LED lamp production workshop of Donglin Electronics, and each worker had a bracelet on his hand. This is not an ornament, but an anti-static bracelet. Because the semiconductor materials that produce LED lamps have high environmental and temperature requirements, a little static electricity will cause damage to the product life. Jia Qiang introduced that every process in the workshop is strictly controlled, which is completely different from the traditional energy-saving lamps produced mainly by hand. We also introduced a production management system from South Korea under the guidance of the inspection and quarantine department.
At present, in addition to cooperation with internationally renowned companies such as Philips and Samsung, the company continues to strengthen its research and development capabilities and increase marketing and brand cultivation.
For this reason, since the transformation in 2010, the output value of Donglin Electronics' LED lamps has increased by 10 times per year, and this year it is expected to exceed the 10 million mark.
Since this time, the monthly order volume of Puwei Optoelectronics has also increased. The economic downturn, the demand for environmental protection and energy conservation is even stronger, which is the result of many foreign governments. Lu Fuxing said that in Japan, for example, due to the earthquake, the lack of electricity is serious, and the demand for energy-saving LED lamps has increased. Xiamen is a concentrated area for LED production, and its technical level is relatively high, so more foreign orders flock to Xiamen.
Let's take a step forward and let Xiamen's electric light source companies attract high-end LED buyers from around the world. It is reported that Samsung has only 4 LED partners in China, of which 3 are in Xiamen; and Seoul Semiconductor, one of the world's largest LED lighting chip manufacturers, has set up an office in Xiamen.
In Xiamen, it is not realistic to do low-end compared to other LED production areas in China. Today, Xiamen is synonymous with high-end. In Xiamen, it is not realistic to want to do low-end products because there is no relevant industrial chain. Jia Qiang said.
In recent years, Xiamen has vigorously developed the high-end electric light source industry represented by LED, and supported local enterprises such as Sanan Electronics and Ganzhao Optoelectronics to carry out research and development of LED upstream chips, and through them to promote the midstream light source packaging enterprises, and at the same time, promote downstream application enterprises. LED transformation. The three rings are closely linked to create a high-end LED industry chain, which has spawned more than 200 industrial chain enterprises, of which more than 90 are mainly exported. At present, the LED lamps manufactured by Xiamen are more evenly distributed in markets such as Europe, the United States, Japan and ASEAN, with a stable share.
G-PANEL intelligent LED panel light manufactured by Xiamen Guangsheng Electronics,
The thickness of the LED street lamp and tunnel lamp produced by Green Green has been applied to Xiamen, Canada and other places; Wanbang Optoelectronics has developed white light LED products above 175LM/W, refreshing the world record of LED application lighting efficiency in the two sides of the Taiwan Strait. At the meeting of energy-saving lighting new products and new technologies, Haixi has made world-class LED lighting products open to the public. One day, 100 suppliers participated in more than 200 purchase negotiations, and generated about 50 million US dollars of purchase orders.
In April, Xiamen Lidaxin Optoelectronics Co., Ltd. and Taiwan Jingyuan Optoelectronics Co., Ltd. announced at the Taiwan Fair that the two sides will jointly build a joint research and development center for LED optoelectronic integrated technology. The center is the first LED technology center jointly established by the two sides of the country. The person in charge of Lidaxin said that in recent years, the company specializes in the research and development of high-power ultra-bright LEDs. The products have passed 27 international certifications and 39 patents. It is such a high standard that attracts leading LED companies in Taiwan to cooperate with them.
Jingyuan Optoelectronics has been focusing on LED epitaxial wafers and chips, and has never been involved in the downstream. This cooperation will bring huge benefits to the LED lighting industry chain.
Xiamen LED electric light source enterprise transformation and upgrade initial results