On May 24th, 2015, the international customer-renowned Engo China (ENOC) Chinese customer exchange dinner was held in Shenzhen. Mr. Ranjan Guha, Global Sales Director of Enoch Lubricants, Mr. Chen Xiaohua, General Manager of Shenzhen Meisheng Environmental Protection Lubricants Co., Ltd., and Mr. Qiu Weihao, CEO, attended the dinner and shared with nearly 200 dealers/agents from all over the country. The leading edge of ENOC is to look forward to the future direction of development.

In the welcome speech, Mr. Qiu Weihao , the general agent of ENOC China-- Messen Environmental Protection Lubricants Co., Ltd. , represented Mr. Ranjan Guha and Mr. Yinuoke from the distant future . (ENOC) Chinese distributors/agents expressed their heartfelt welcome and gratitude, and expressed their sincere hope of seeking common development with the vast number of partners to win the future together.

Speech by Mr. Qiu Weihao, CEO of Shenzhen Meisheng Environmental Protection Lubricant Co., Ltd.

Mr. Ranjan Guha, Global Sales Director of ENOC Lubricants, then gave a detailed introduction to the brand's deep background. Enoch (ENOC) is the "National" lubricant brand under the umbrella of UAE's National Oil Company. The UAE National Petroleum Corporation is a wholly-owned group company of the Dubai government. Its business scope covers energy, lubricants, oil, exploration, chemical, marine, real estate, retail and fuel supply. The UAE is a leading company in the aviation fuel, lubricants and chemical industries. It has 30 international subsidiaries and cooperates with Chevron Caltex in lubricants and fuel supply in the Middle East. The chairman of the company's board of directors is His Royal Highness Prince Mohammed. He is the vice president and prime minister of the UAE, the chief of Dubai and the prince. He is the founder of Dubai, the world financial center. President Yi Nuo Ke is the Royal Crown Prince Dubai of Dubai, Prince Hamandan, acting as chief of Dubai, prince, minister of industry and finance of UAE.

Mr. Ranjan Guha also analyzed ENOC's brand strength and product guarantees on multiple levels. Compared with the long-established well-known brands such as Mobil, Total, Shell, and BP, ENOC is young, but no matter the product quality or market performance, it is not inferior. Enoch (ENOC) uses a globally uniform formulation to produce high-quality, high-stability lubricants using Group IV and Group V base oils and OEM-approved additives. All of the products listed on the market have passed the harsh API ( The American Petroleum Institute (American Petroleum Institute) standard, which is capable of achieving higher engine protection, lower fuel consumption, lower wear, and easier start-up requirements. Many world-famous engine and car brands have chosen ENOC, and ENOC Lubricants have also received Caterpillar, Cummins, Volvo, MAN, Mark, BMW, Mercedes, Porsche, Volkswagen, Peugeot and others. World leading OEM manufacturers certification and recommendation.

At present, ENOC lubricants are sold in more than 50 countries and regions in the world and are widely used in automotive, industrial, marine and other professional applications. According to Mr. Ranjan Guha, all of these lubricants are produced by the lubricants blending production plant in Dubai. The operation of the plant is constantly being updated and improved, and it has ISO9001; ISO2000 quality management system certification. Products comply with the highest international standards and specifications, such as API, ACEA and JASO, OEM manufacturers specifications.

The participating dealers and end-users agreed that the product quality of ENOC lubricants is unquestionable, and the high reputation Yau has built in the auto repair industry for many years, is that they are assured of choice The cooperation between ENOC and the long-term mutual confidence guarantee.

In the next product demonstration, the beautiful models performed a wonderful interpretation of the imported ENOC lubricant series. The dinner ended in a warm atmosphere.

In the media exchange, Mr. Ranjan Guha is very confident about the prospects of ENOC in China. He pointed out that the Chinese market has great potential. Although the time for ENOC to enter China is short, as long as he is willing to pay It is not impossible for latecomers to work hard. Since preparations in 2012, and in October 2014, the company has truly started operations, the development pace of ENOC is delightful. There are now nearly 700 repair factories in cooperation. Next, Mr. Ranjan Guha said that ENOC, with its abundant strength and advantageous resources, will work together with its Chinese partner, MESEN ENVIRONMENTAL LUBRICANT CO., LTD., through various channels such as media promotion and terminal training. ENOC's brand communication and product promotion progressed gradually and eventually achieved an ideal market share in China. At the same time, ENOC became a national business card for the UAE, allowing more consumers to know about it. While recognizing ENOC lubricants, learn about the United Arab Emirates and learn about the unique national conditions and features of the UAE.

As the general agent in China, Shenzhen Meisheng Environmental Lubricants Co., Ltd. takes on the dual role of ENOC brand communicators and marketers in the Chinese market. Although the brand has not been in official operation in China for a long time, everything is still in its infancy. However, Qiu Weihao’s CEO is still very confident about the advantages of ENOC. As a state-owned lubricant brand under the UAE National Oil Company, ENOC products are of superior quality and high credibility. Many dealers have feedback, and owners who use ENOC lubricants are full of praise. Although there was no large-scale publicity in the early stage, with the customer's word-of-mouth communication method, ENOC has grown from Shenzhen to the national market. More agents have come here to seek cooperation.

However, for the domestic market, Yau is very sensible. His initial idea is to continue to improve ENOC's national marketing network. For the selection of an agent dealer, he valued the dealer's recognition and trust in the brand, as well as his personal qualities. This is a more important feature than wealth.

Brand publicity is another focus that the US Sheng Company pays attention to. In addition to word of mouth, Qiu also plans to continue to invest in multiple channels such as media platforms and racing activities to continuously upgrade the brand of ENOC in the eyes of Chinese consumers. Image.

In the future, the company will work closely with the ENOC lubricants headquarters to bring more and more products to the Chinese market and bring Chinese consumers step by step to create a better future together. Tomorrow.

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