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In 2009, the performance of the China Heavy Truck Group Company (referred to as “China National Heavy Duty Truckâ€) in China’s heavy-duty truck industry was unsatisfactory: its 11.94% year-on-year growth was lower than the 19.09% growth of the top ten companies in heavy truck sales. rate.
Today, China National Heavy Duty Truck is reviving by passenger car. It is reported that the Jinan Haowo passenger car project under China National Heavy Duty Truck has been approved, and will mainly be responsible for the production of heavy-duty trucks. The original Jinan Bus Company is mainly to provide support services to HOWO buses. Heavy-duty trucks have positioned the mid-to-high end of the HOWO brand, which is widely used by heavy truck trucks. It is expected that the first HOWO brand passenger car produced by the company will go offline at the end of April.
SINOTRUK regains its passenger bus business. Is it a desperate move or is it complete?
Different from the division of labor of the original bus company
In July 2009, after Sinopec signed a strategic cooperation agreement with the world's truck giant MAN MAN, Germany, the same MAN in the passenger car industry, rumors that heavy-duty trucks once again committed themselves to passenger car production. In October of last year, Cai Dong, president of CNHTC Group, stated at the cooperation meeting between CNHTC and MAN that “does not rule out cooperation with MAN on passenger cars†and officially conveyed the signal that SINOTRUK resumes the production of passenger cars.
The newly established HOWO Bus Co., Ltd. is a second-level subsidiary of China National Heavy Duty Truck, a listed company listed on the main board of Hong Kong. The project was jointly invested by CNHTC (Hong Kong) International Capital Co., Ltd. and CNHTC Jinan Power Co., Ltd. 7762.4 Established in 10,000 US dollars, it is mainly engaged in the production, processing, and sales of chassis and parts for passenger cars and passenger cars, as well as technical services for the automotive industry and the wholesale business of automobiles and parts and components.
According to Li Fujun, general manager of the heavy-duty passenger car business division, Haowo Bus Project is located in Zhangqiu, Shandong, covers an area of ​​about 645 acres, close to heavy truck power companies.
The history of heavy-duty truck production can be traced back to the mid-50s of the last century. At present, there is also a passenger car company under the CNHTC Group, namely China National Heavy-duty Truck Group Jinan Bus Co., Ltd.
Regarding the division of labor of its two bus companies, Li Fujun said that although they all belong to the CNHTC Group, the two bus companies are independent legal entities and each has a division of labor. In the future, the original bus company will mainly produce passenger car parts, and its passenger car production qualifications will be transferred to Haowo Bus Company. Prior to this, its related technical personnel have gradually transferred to Haowo Bus Company. In the future, the production of trucks by CNHTC will be mainly undertaken by HOWO. The original bus company will focus on the production of the passenger vehicle retailing department and will mainly provide HOWO passenger car companies with supporting services.
According to Li Fujun, this year's production and sales target is 700 to 800 units, and the medium-term goal is to reach 10,000 units. This year's production and sales targets and the target of the two conferences will be set by the Chairman of the CNHTC Group Ma Chunji to “approximately 2000 vehicles within one yearâ€. discount.
Lack of strong profitability
The first batch of HOW buses that went offline at the end of April were orders from 110 Jinan buses, which were 12 meters long and were priced at 400,000 to 500,000 yuan. They were two-step treads with low floor and optional Steyr 266-horsepower engines. , HOWO's disc-type front axle and hub rear axle, as well as large gear production transmission, in the realization of the engine, chassis, transmission complete assembly of the three major production.
As a listed company, China National Heavy Duty Truck Corporation has also attracted the attention of brokers as a result of its new business expansion. According to Xu Caihua, an analyst at the China Securities Auto Industry, the passenger car is Shouqi’s expansion of the product chain. After all, the domestic heavy truck market is becoming saturated. However, passenger cars do not have particularly strong profitability. It is not a good development direction to rush to fight with Yutong Auto and Jinlong Automobile, which have monopolized the bus industry.
Xu Caihua believes that Sinotruk may extend its business to the passenger vehicle area. It is better to make great efforts to strengthen the advantages of trucks. After all, in heavy truck industry rankings last year, CNHTC has already won the championship, and FAW has pulled down the weight of the 141,568 vehicles. In Malaysia, the gap reached 34,475 vehicles.
Li Fujun said that compared with general passenger car companies, CNHTC has advantages in core technology and cost control. The reason is that "SINOSTEEL has the production capacity and R&D capability of engines, chassis, transmissions, etc. The correlation between passenger cars and heavy trucks is very high. Their chassis and most bearings are the same. Many of CNHTC's core technologies It can be used in buses, which is not owned by any bus company.". In addition, the heavy scale of production of heavy trucks can reduce the purchase price of raw materials.
At the same time, the heavy truck partner MAN MAN Germany can not be overlooked. According to Li Fujun, MAN's technical level and reputation are highly praised in the passenger car industry. After Sinotruk and MAN have normalized cooperation in trucks, cooperation on passenger cars is logical.
CNHTC also believes that the marketing network of its overseas markets can also help build passenger cars and use its heavy truck reputation to enter the passenger car market in Southeast Asia and Africa. In addition, SINOTRUK's service system throughout the country will also facilitate the maintenance of heavy-duty trucks.
Truck and bus or right hand fight
It is not new for heavy-duty trucks that have taken the leading position in the domestic heavy-duty truck industry to recapture the bus.
In recent years, truck companies have successively devoted themselves to the field of passenger cars. Beiben and Valin have announced that their passenger car projects have been launched. However, FAW and Dongfeng have not been able to get a share of the auto group that has been in the passenger car business for many years. Last year, the top ten passenger car sales companies belonged to large-scale automobile groups.
According to industry insiders, large auto groups are a double-edged sword in the bus business. Truck companies have their parts and components production systems, but they do not serve buses. They do not necessarily achieve sharing, and they also restrict the procurement of more advanced parts and components.
In addition, for companies such as China National Heavy Duty Truck, the bus business is only a supplement to the group's business and will not be too highly valued. After all, the production and sales volume of passenger cars is too small. It is also order-based, personalized, and requires high levels of competitiveness. Competitiveness may not necessarily catch the attention. For bus companies.
At present, the major export markets for passenger cars, such as the Middle East, Eastern Europe, Africa, and Central and South America, have been seriously contracted, which has blurred the outlook for auto groups entering the passenger car industry.
Although backed by MAN China National Heavy Duty Trucks, the old industry is looming