During the Shanghai Auto Show, some foreign electric vehicle manufacturers did not participate in the exhibition for the purpose of selling cars, but also companies or equity.
Oliver Fong, president of Detroit Electric Vehicles Asia Pacific, said in an interview with a reporter from China Business News that in view of the huge purchasing power of the Chinese market and Chinese companies, the company welcomes Chinese companies to engage in equity cooperation in addition to selling cars and recruiting dealers.
The company is running very healthy. The Detroit electric car was founded in 1907. It was the product of the last round of electric bicycles in the United States. It was also the brand with the highest sales of electric vehicles that year, but it was no match for the development of fuel vehicles. Albert Lam told reporters that the purpose of restoring the brand is to "use our ability to slowly attract the society's passion for electric vehicles."
Albert Lam is a Chinese who can't speak but can understand Chinese. After resigning from the British Lotus car engineer in 2008, he started his own electric car business and first released it at the Shanghai Auto Show in April 2013. Its first concept car - SP: 01.
“SP:01 is now mature, officially able to produce according to the order, according to the plan to deliver the first order in October this year.” Albert Lam told this reporter that in the past two years, it launched the Detroit electric car company brand. The European headquarters was established in Houten, the Netherlands, and a new production plant was built in the spa town of Leamington, England, and the design of the SP:01 was remodeled.
Albert Lam said that in the past few years, the company has carried out several rounds of financing work. "At the end of this month, we will end another round of important financing to promote our continued growth. But now, the company is already an independent operation. Individuals, of course, have many investment companies in recent years, but they are all confident in the industry, the company's technology, and the direction of the entire business, so we have enough funds to complete the development plan. "I firmly believe that the company The future is bright, because our cars are more than just transportation. They will provide a total energy solution by using V2G technology and the SAMI (Smartphone Application Management Program) system.
Doing a good market segment compared to Tesla's direct sales model, Detroit electric cars are more inclined to look for agents, Albert Lam said in an interview with the "First Financial Daily" reporter, since the Detroit auto show this year During the month, I have been working hard to find dealers all over the world, "especially in Europe and Asia, followed by the United States", and appeared in South Korea's Jeju Island and Seoul Auto Show, which has been basically determined. The big agent, the general distributor of Greater China is Hong Kong's Jue Wei Automobile (Asia) Co., Ltd., which was also the first team to introduce Ferrari, Maserati and Porsche to China. Another purpose of participating in the Shanghai Auto Show is to find a secondary agent in China.
“We plan to set up distribution points in Shanghai, Beijing, Guangdong and Sichuan (Chengdu) in China, and each city will have a dedicated sales office and after-sales service center”. Albert Lam attaches great importance to the Chinese market. "Now the sales of Chinese super sports cars are very large, and most of the car companies are making money from the Chinese market."
For this SP:01, which sells for more than 1.4 million yuan, Albert Lam does not propose a huge sales target like Tesla CEO Musk. "Our car is in the electric car, it is positioned in the high-end super. Sports cars, there is no mass production on the market yet, but there is such a group that is keen on racing in China. They need an electric sports car to reflect their personality and make a difference, and this sports car does not lose driving pleasure. .
Albert Lam said that the Detroit electric car is essentially different from Tesla, and he will always produce high-tech sports cars. “Even if we end up producing and selling SUVs or four-door sedan, they will all have the genetics of the sports car.” “Our body is made of carbon fiber.” The most important thing is that it will keep the car's handling. “The track is tail and bend. This is a high-performance car. You can find that there is no one on the market. The trams have hand gears and digital gears. No, they are all single speed. Our car is preferred for manual gear."
It is reported that this entrepreneurial team has already harvested more than 50 orders from Europe and Asia.

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