In January of this year, Germany Baowo released the strategy of Asia and Greater China, and completed the Asian first show of its first SUV product BX7. After the release of a number of new cars, Germany Baowo is about to open a market strategy for China. Germany Baowo will hold the "China Strategic Communication and Design Tasting" in Beijing today. The author learned from the German Baowo Automobile official that strategic measures such as strategic layout, product planning and channel planning for the Chinese market will be officially announced. At that time, the BX7 and BX7 TS (sports version) will also be unveiled in the mainland market during the event. At that time, Roland Sternmann, Global Executive Design Director of the German Baowo Automotive Group, will design the design philosophy and design philosophy of the two products. Interpretation.
Development, Mr. Hua Lixin, Global CEO of Baowo Automotive Group of Germany, said: “Despite the stable growth curve of the Chinese market in recent years, the demand for private cars in China is huge. Last year, the sales volume of Chinese SUVs exceeded 6 million. The speed is over 50%.” Mr. Hua Lixin also believes that the Chinese market will have a greater improvement in 2016. The market strategy for brand expansion in China is correct for Baowo.
According to the officially announced strategy, Germany Baowo has planned 10 new products in the next five years and will be put on the market at the rhythm of two new cars per year. The 10 new cars will gradually cover the three major areas of SUVs, cars and MPVs. It is expected that SUVs will account for 6 models, and the remaining 4 models will be cars or MPVs.
In 2016, the first sales year after the “return” market for Germany Baowo, in addition to the first product, the luxury mid-size SUV model BX7 will be officially put on the market at the Beijing Auto Show opened in April, just released a new compact The BX5 will be officially launched in September this year, and the BX7 TS sports version will be launched at the end of the year. By 2017, the compact crossover SUV BX6 and the small SUV BX3 are expected to be launched. In addition, the BX9 and BX11 two larger SUVs and different levels of cars and MPV models are expected to be launched between 2018 and 2020.
At the Beijing Auto Show, which will open in April this year, the German Bawo luxury mid-size SUV BX7 will officially announce the price, which will be sold in China and around the world. Regarding the expected performance of the first model this year, Mr. Hua Lixin revealed: “I hope to achieve 5-digit sales performance.” In addition to continuously improving the competitiveness of the product itself, how to open up the market and expand sales channels for automakers Words are an important factor affecting brand development. In the Chinese market, the German Baowo brand has now signed more than 80 authorized franchisees. According to official announcements, by the end of 2016, Germany Baowo will continue to expand sales channels, build nearly 100 dealers in China, and deploy multi-regional and multi-level urban networks.
Most luxury midsize SUVs, such as the Mercedes-Benz GLC, the BMW X3 and the Audi Q5, are currently available in only five versions. In addition to the 5-seat version, the Baowo BX7 will also be available in 6- and 7-seat models, offering a richer selection. Consumers can choose models with different seating layouts according to their own car needs. In addition, the new car offers two types of driving, in which the iAWD intelligent full-time four-wheel drive system can be switched in five driving modes according to the actual road conditions, and the torque distribution between the wheels is adjusted in real time to maintain the grip. At the same time, the German Baowo BX7 has a lightweight body frame design, and the fully electroplated body helps to improve the corrosion resistance of the car body. In the suspension system, the front wheel of the new car adopts the McPherson independent suspension, and the rear wheel is the multi-link independent suspension.
The front face of the German Baowo BX7 adopts the eagle-wing design. The octagonal medium mesh with the straight waterfall-type air intake grille is expected to create a brand new family design language of the German Baowo brand. The headlights that match the line of the net are integrated with LED daytime running lights, while the low beam and turn signals also use LED light sources, while the high beam still uses traditional halogen sources. In addition, the German Baowo BX7 conventional model uses a "monochrome" diamond logo.
The Wingline eagle-wing line on the side of the BX7 body originates from the Isabella model launched by Povo in Germany in 1954, and this body side waist line is expected to continue into more products in the future. The exterior mirrors of the new car feature a two-tone design with integrated side turn signals. The body B-pillars and C-pillars are black highlighted, and the entire edge of the window is covered with chrome-plated aluminum trim strips. The German Baowo BX7 has a short front and rear suspension and is equipped with two-color five-spoke 18-inch wheels. In terms of body size, the BX7 has a length, width and height of 4,713*1, 911*1,677 mm and a wheelbase of 2,760 mm. Currently in the field of medium-sized luxury SUVs in China, Land Rover has discovered that Shenxing has launched a 7-seat model. It was found that the body length, width and height of the gods were 4,599*1,894*1,724 mm and the wheelbase was 2,741 mm. It can be seen from the comparison that the German Baowo BX7 exceeds the Land Rover's length and width by 114mm and 17mm respectively, and the wheelbase also has certain advantages.
The overall design of the BX7 tail highlights the minimalist style of the German Baowo brand. The cut taillights feature a full LED light source. The rear bumper is full-bodied and equipped with a 6-probe reversing radar. The roof is equipped with a chrome-plated luggage rack, a spoiler on the top edge of the tailgate and integrated high-position brake lights. At the same time, the BORGWARD English letter mark with a large spacing is arranged in the middle of the tailgate. The exhaust pipe is in the form of two sides in total. The lower guard plate adopts a different color design from the body.
In terms of configuration, the front camera of the German Baowo BX7 is equipped with a camera for panoramic image monitoring, which can warn of front collision, pedestrian detection, adaptive cruise, 360-degree panoramic image and so on. The new car is also equipped with a front 4 probe plus a rear 6 probe parking radar and a rear camera to assist with parking. Germany Baowo BX7 also has a series of ESP electronic stability system, TCS traction control system, ELSD electronic limited slip differential, ABS anti-lock braking system, EBD electronic braking force distribution system and EPS electronic speed steering power assist system. Active security configuration. At the same time, the new car is equipped with a segmented panoramic sunroof that can be opened at the rear, which increases the amount of light transmitted inside the car.
Coming to the car, the interior of the German Baowo BX7 is dominated by dark tones and has a simple design. The three-piece steering wheel and the entire center console are wrapped in leather and linked with white stitching. The 12.3-inch display embedded in the center console has navigation and multimedia system functions, and supports touch and button operation. The new car has dual-zone automatic air conditioning. The interior door and seat are also wrapped in leather and are designed with a large number of diamond-shaped double stitches. The front seats have electric adjustment, lumbar support and memory.
In the power part, the German Baowo BX7 is equipped with a self-developed 2.0T in-line four-cylinder turbocharged engine. It has advanced technologies such as continuous variable timing, variable flow oil pump and double balance shaft. The new car can achieve a power output of 165 kW maximum power and 300 Nm peak torque. The drive system that matches the engine will be a six-speed automatic manual transmission.
Germany's Baowo has launched the BX7 TS sports version based on the BX7 regular version and is expected to be available by the end of this year. In terms of appearance, the main differences between the BX7 TS sports version and the BX7 include diamond-shaped LOGO inlaid in the center of the octagonal grille, red-black color matching, bumper and wheel. Especially in the rearview mirror, window frame, door handle, side skirt and other parts are made of matt metal decoration. The “TS” logo is distributed on the front fender, the tail and the brake calipers, and the larger spoiler on the rear of the car is one of the most recognizable elements of the BX7 TS. The BX7 TS Sport Edition features a Scottish NAPPA leather seat, a flat-bottom steering wheel and a sport pedal. In addition, an aluminum wire drawing process is used around the instrument panel, the center console and the air conditioning vent.

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