The American Rare Earths Technology Alliance announced in Washington, USA, last week that it had established and held its first member congress. Representatives from manufacturers, users and research units from the rare earth field participated in the conference. This new organization will represent the mainstream voice of the US rare earth industry and will also provide information services for the industry.

The American Rare Earths Technology Alliance includes the following companies: Arnold Magnet Technology, Avalon Rare Metals, Boulder Wind Power, Colorado School of Mines, General Electric, Global Tungsten and Powder, Western Mining Group Limited Companies, Iowa State University, Molybdenum USA, Montana Technologies, Kester Rare Minerals, Rare Earth Resources, and Solvay.

Members of the rare earth technology alliance include not only rare earth producers, but also rare earth applications and academic research units. As the only industry organization in the US rare earth industry, the purpose of the rare earth technology alliance is to provide related education, training and information services to relevant members, media, policy makers, rare earth producers and users. Mark Smith, member of the rare earth technology alliance management committee and president of molybdenum company, said: “The rare earth technology alliance will unite manufacturers, users and related research units. Everyone will work together to develop various applications of rare earths, making this important material The growth of the global economy will play its due role."

Nelson White, vice president of sales and marketing at Avalon Rare Metals, pointed out that in the next few years, the rare earth industry will face many challenges, including changes in the market, the creation of new supply chains, and the need for research institutions and universities More technology and business leaders. The rare earth technology alliance will help the industry recognize and use rare earth materials better than a single company.

It is understood that the rare earth technology alliance will establish an office at the location of the American Chemical Industry Council (ACC) and accept ACC management.

Candy Tin Box

The color matching of tinplate boxes plays an important role in the sales of goods. The first impression of consumers when they see the goods comes from the Iron Box packaging. The beautiful iron box and the comfortable color matching make people feel very comfortable. From the perspective of psychology, vision accounts for 87% of the five senses; Hearing, smell, touch and taste only account for 13%. It is better to see than to hear. So, how can we choose the matching colors of tinplate boxes to attract consumers?

The color matching of the iron box packaging mainly enables customers to perceive the packaging items of the iron box at a glance from the packaging color of the iron box. However, there are still many product packaging colors on the market that do not achieve this effect. For example, tea is generally packaged in green. Stimulating colors can attract customers' attention, such as bright red, and red is used for many wines and pastries. Pink and goose yellow are used to express the feeling of closeness and warmth. Therefore, food packaging generally uses this kind of color packaging.

Contrast can make colors bright, vivid, lively, both aesthetic and pleasure. For example, Japan's soup filling series low box packaging is a group of masterpieces based on consumer psychology. The author believes that although drugs are used to cure diseases, the pain of consumers in the process of treatment is intolerable, which gives rise to a psychological feeling of fear. In view of this, when designing the packaging iron box, the author used distinctive color contrast ingeniously to make people feel that this enema is different from those similar products with cold colors and mainly words, as if there is something appetizing in it that is not so terrible. In terms of color contrast, it is necessary to prevent fancy, messy, complicated, raw and hard masonry, and avoid the inharmonious atmosphere left in consumers' hearts.

The color matching of tinplate boxes is very skillful. A good color matching will help the product to be sold, otherwise, it will be different from the expected effect. Good designers have their own unique style in color matching.

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