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On June 28, 2012, the ninth "China's 500 Most Valuable Brands" ranking was released in Beijing. Dongfeng ranks 35th in the list with a brand value of 4.225 billion yuan and ranks fifth among automotive companies.
It is understood that the ranking of China's Top 500 Most Valuable Brands is based on financial analysis, consumer behavior analysis and brand strength analysis. The evaluation method BVA (BrandvalueAdded) is consistent with the current "Economic Use Method".
In this "China's 500 Most Valuable Brands" list, a total of 24 related brands, including automobiles and energy, were selected. As the leading brand of commercial vehicles in China, Dongfeng Motor has been selected as China's 500 Most Valuable Brands for many consecutive years. In the rankings, the brand value shows an increasing trend year by year.
The predecessor of Dongfeng Motor Corporation was the second automobile factory, which was established in September 1969. It is one of the 53 large-scale enterprise groups directly managed by the Central Government and is a key enterprise in the Chinese automotive industry.
Miao Miao, Minister of the Ministry of Industry and Information Technology and Secretary of the Party Group, highly praised the achievements of Dongfeng’s independent business in the congratulatory letter: “For more than 40 years, Dongfeng Corporation has been pursuing its own mission to revitalize the Chinese auto industry and has always insisted on independent development. We have made great efforts to carry out independent innovation, and we have made considerable progress in independent brand building. Dongfeng's commercial vehicles and military vehicles are renowned in China and are well-known both at home and abroad and have become an important model of independent innovation in the Chinese automotive industry."
In addition, Chang'an, Jiefang, Hongqi, Yutong, Jinlong Bus, Geely, Hagrid, BYD, Southeast, Chery, Gold Passenger Car, China, Shaanxi Automobile, Jianghuai, Jiangling, Great Wall, Lifan, CNHTC, Shaolin, Hafei, ZTE , Wuling many brands are among the ranks of China's 500 most valuable brands.
China's 500 Most Valuable Brands List 2012 Dongfeng Motor was selected