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The domestic auto market in 2005 has already entered the “successful†stage, but the peak of buying a car has not yet arrived. On the one hand, dealers in the critical period of the fourth quarter are still pressing a lot of cars, especially some Marginalized brand dealers are even more agonizing; on the other hand, consumers are turning a blind eye to dealers’ recent use of dominant nonprofits, “dark dropâ€, and price cuts for unsold inventory vehicles.
However, according to a survey, in the fourth quarter of 2005, the proportion of consumers who tend to purchase cars was 481%. In the face of this market, more intense competition is underway...
New cart type: the risk of listing at the end of the year is not small
The risk of pushing a new car at the end of the year is not small either. According to the convention of the auto market, the beginning of each year is the best time for the launch of a new car to cater to the traditional Chinese “New Year New Weatherâ€. By the end of the new car market, if it can not stand out in the end of the year car market, to the beginning of spring, this model will be submerged in a variety of "new stars" and died. In addition, the new car at the end of the year also has to bear a lot of inventory pressure. However, it is true that there are still many new cars that tend to "keep up with difficulties."
â–² PASSAT collar
Shanghai Volkswagen's new mid-to-high-end model, the PAS-SAT, was launched on schedule and began to accept bookings. As the last new car in the mid-to-high-end car market at the end of the year, PASSAT’s high profile is self-evident. The new car extends the price range of the Passat series. The higher priced 2.8LV6 is priced at about 300,000 yuan, while the 1.8T traditional configuration is priced at about 240,000 yuan. Launched the first Passat collars to receive reservations, there are six models, respectively, 2.8-liter V6 tiptronic luxury, tiptronic top version and 1.8T manual comfort, manual luxury, tiptronic comfort, tiptronic luxury . In addition to a variety of vehicle configurations, the colors also include video blue, dark black, urban gray, reflective silver, candy white and wheat yellow. Among them, Image Blue is the color of the first model introduced by Shanghai Volkswagen. According to dealers, the new Passat priest is positioned higher than the old one, focusing on the private market. The old Passat's market price is as low as 180,000 yuan, so there is no obvious conflict between the two. However, due to the influence of Passat’s lingyu listing, Tianyi, Mondeo, Accord, Yuxiang, etc. have all experienced significant price declines in the last month, which has dropped by an average of 1% to 2% in the past two months, a drop of around 3,000 yuan.
Toyota Reiz
The minimum price of 2.5 litres of Reiz is 21.38 million yuan, and the maximum configuration of 3.0 liters is 308,300 yuan. The current manufacturer's guideline price for the 2005 Guangle Accord 2.0 Lite comfort version, which has been widely sold, is still RMB 21,980,000. Many people believe that Reiz's pricing is at least 40,000 lower than the price most people expected. This is Toyota's first time to enjoy the "low price" of the comments, the previous four years, Toyota has always been a high-cost image of people, the industry has also made the Vios was once formulated 170,000 yuan, 193,000 yuan per capita hit the high price of attack. After Tianjin FAW Toyota announced the price of Reiz, Sina Automotive conducted the survey “Do you think that the listing of Reiz will force Mondeo, Accord, Passat and other high-end cars to lower prices?†survey, a total of 60140 people participated in the survey, resulting in 5 Million netizens believe that Reiz will cause price cuts in mid-to-high-end vehicles. Dealers revealed that the first batch of customers who ordered the 2.5V version had begun to take delivery.
Mainstream models: cut prices in succession
It is understood that the sales of some mainstream models in the past month have been rather poor, so Swift, Lucky, Jing Cheng, Cerato, etc., dealers have given 2,000 yuan to 6,000 yuan discount. Even the car evergreen Guangzhou Honda Accord also can not stand the pressure of Toyota Reiz, the highest price reduction of 13,000 yuan, has been tight the hatchback Fit quietly price cuts of 7,000 yuan.
â–²NF Yu Xiang
Beijing Hyundai's Sonata is an indispensable force in the official car, family car and taxi market. In the past two months, the actual sales of Sonata have been reduced with the overall decline in the sales volume of the high-class sedan market. Due to the intensified competition in the domestic car market at the end of the year, the current lowest price of the Sonata entry model in the market has already fallen by 130,000 yuan. The actual selling price was 129,800 yuan, and the overall discount rate exceeded 20,000 yuan. This price is already lower than the price of many mid-size cars. As the domestic mid- to high-class cars have experienced an unprecedented price drop, many of the market's high-end brand models are overwhelming prices of 150,000 to 16 million, Sonata has been squeezed from the top of the price, but also had to cut prices.
Mainstream models: cut prices in succession
â–² Buick Royal
In recent days, Buick Rongyu has had a large discount. Now the oldest Buick Rongyu 3.6 has reached the maximum discount of 30,000 yuan, which is just the lowest price of a bare car, if you do after-sale service at the dealer for one-stop service, the royal family's preferential margin will be increased accordingly. The price reduction of Buick Rongyu was mainly affected by the competition models of the same file. Rong Yu's main competitors are the Audi A6, Toyota Crown, Nissan Teana and BMW 5 Series. As the year-end approaching, the price fluctuation of these models in the market is also quite large, especially the high-end models of the Audi A6 and Tian Hao. The amount is more than 20,000 yuan. The newly launched Ronggui of Shanghai GM also has a certain influence on the old model price. Affected by competing models, dealers who are most sensitive to changes in market prices have also begun to adjust the price of Rong Yu.
Stock car: the biggest price cuts
According to the industry's explanation, a stock car generally refers to a car that has been sold for more than three months after it has been manufactured and has not been sold yet. The sale of a stock car has also become a special sales method in current dealerships. However, it is still unknown whether the inventory car sales will provoke consumers to buy desires and change the downturn in the auto market. From the current point of view, many of the price reduction actions are inventory vehicles.
â–² Audi A6
The new Audi A6 is on the market and the old models are still on sale. There are already a lot less people buying it because of price and style. At present, the second-tier dealers have a lot of discounted promotional prices for the old model A6. The maximum discount rate has reached more than 50,000 yuan. Of which, the 2.9 million yuan 1.8T manual price is relatively low but the configuration is relatively simple, but some of the configuration can be added. At present, the official car market is fiercely competitive. The 2.5-liter Toyota Crown has received a lot of pressure from Audi's reservations for 298,000 yuan. Therefore, the price reduction is inevitable. After all, a major overlord of the official car does not want the market to be further developed. Carve up. Basically, these vehicles have been stored for about a year and they need to be carefully selected when they are purchased.
â–² Bora
With the arrival of the next generation of compact cars such as the Fox, the current Bora models have become more competitive and their competitiveness has been declining. If new Bora is to be listed next year, it should be improved in terms of configuration and space, of course. There will be some improvement in the price, for consumers who like the new and do not care about the price may wish to wait, after all, for many years Bora produced a little bit of aesthetic fatigue. The back seat of Polaris has always been criticized by consumers, and the space is small. At the time of launch, the slogan of “Driver's Car†was proposed to allow domestic consumers to have one more option, but the price has always been criticized. The class car is a lot taller. Although there was nothing in paragraph 05, there wasn't a big difference in nature, but there was less configuration. The Polaris with a price reduction of 20,000 yuan is also the 04 model.
â–² 03 Polo
Polo's stock cars and new cars are often sold together on the market. The biggest advantage of the stock car is that the price is cheap and the quality is not limited to the aging problem of some rubber products. The others are not serious. At present, the 1.6-manual Polo sedan stock car is being sold at a discount. 03 models sedan Polo1.4 manual transmission and automatic transmission luxury type special sales, priced at 102,800 yuan and 112,800 yuan, respectively, lower than the factory guide price 10,000 to 26,000 yuan.
Dealers said that due to the long storage time of the storage vehicles, in order to sell them faster, the manufacturers made some adjustments in prices and put them on the market. These are normal company behaviors, and Polo’s current inventory is not large. (Fan Yingmei)
China's Auto Market at the End of 2005: Closed or Closed