The 50th anniversary of the birth of the first heavy-duty vehicle in China The celebration of the 10th anniversary of the reform and reorganization of CNHTC Group and the CNHTC Group's 2011 business conference were held in Jinan on December 8-9, 2010. More than 2,000 people from various parts of the country, such as refitted units, customer representatives and news media, gathered to celebrate this moment of great joy.

Starting from the successful trial production of China's first heavy-duty vehicle 50 years ago, Sinotruk began to be closely linked to the development of the Chinese heavy-duty vehicle industry. After the liberation, Chinese heavy vehicles have been blank. Jinan Automobile Manufacturing Plant (predecessor of China National Heavy Duty Truck Group) decided to produce heavy-duty vehicles and won the project of heavy-duty vehicles from the National Automobile Administration. With the patriotic enthusiasm and the ambition of building domestic cars, the employees of Jiwa Motor worked hard for four and a half months. On April 15, 1960, finally, it successfully produced China's first heavy-duty vehicle, the Yellow River brand JN150 8 tons. Lorry. After the inspection and acceptance, the Yellow River car was included in the national plan and began mass production. The Yellow River Heavy Vehicle once became an important force supporting the development of China's national economy for more than 20 years.

In 1976, the JN252 off-road vehicle developed by the Jinan Automobile Manufacturing Plant was the first batch of medium-sized off-road vehicles designed by China to use all domestic materials, filling the gap in the military industry that could not produce medium-sized military SUVs. On October 1, 1984, during the National Day military parade in honor of the 35th anniversary of the founding of the People's Republic of China, the Yellow River 252 towed the medium-to-medium-range long-range missiles through Tiananmen Square. This was the first time that China National Heavy Duty Trucks Corps had participated in the National Day military parade and also opened China. CNHTC's brilliant sword on the 50th anniversary of the National Day and 60 years of military parade.

In 1983, the introduction of the full set of Steyr projects by China National Heavy Duty Truck Group achieved great success in China. Steyr became the main model of China's heavy-duty vehicle market at that time, and made China’s heavy-duty vehicle manufacturing technology a step further to the world’s advanced level. The development of the heavy-duty auto industry has made important contributions.

As the cradle of China's heavy-duty auto industry, by the early 1990s, Sinotruk concentrated the essence of almost all heavy-duty auto vehicle manufacturing plants and parts factories in the country. Subordinate enterprises were present in 14 provinces, autonomous regions and municipalities, and occupied the entire vehicle market. The rate exceeds 80%. However, with the changes of the years, the glory of the planned economy era was eventually extinguished in the tide of the market economy. By 1999, China National Heavy Duty Truck was on the verge of bankruptcy: the ratio of assets and liabilities reached 138%, the accumulated loss was 8.3 billion yuan, and the wages of employees were 442 million yuan. Production was in a dilemma. In 2000, Sinotruk ushered in a reform and reorganization, and began to regain a freshman and Phoenix Nirvana path.

Since the reform and reorganization of China National Heavy Duty Truck, it has insisted on scientific development and independent innovation. Not only did the production and management work maintain the momentum of sustained, rapid and healthy development, but also adhered to independent development, improved industrial layout, and strengthened internal management. It became the best operating quality company in the domestic heavy truck industry and formed a distinct development advantage:

In terms of technology development, China National Heavy Duty Truck Co., Ltd. unwaveringly implemented independent innovation, and finally walked in the forefront of technological innovation in the heavy truck industry, and became the leader in technology development for the heavy truck industry. The development level of the vehicle has been continuously improved. At present, it has owned more than 2,700 models of nine series such as HOWO and Gold Prince. It is the most driven enterprise in the heavy truck industry in China.

After ten years of reform and development, China's heavy truck key assembly industry has achieved a fundamental change from scratch and from small to large. In recent years, the natural gas engines, electronically controlled common rails and EGR III emission engines that were first introduced in China have been fully based on independent research and development and have filled the domestic gap. AMT's automatic one-transmission gearbox and other domestic leading assembly parts products are operating well and have been highly recognized by the market. Sinotruk also attracted a large number of world-renowned parts and components companies to settle in Jinan, such as ZF, Volkswagen, Wabok, Continental VDO, etc., to improve the overall quality of the vehicle. The company's layout has been developed from the original Dangjiazhuang Industrial Park to Zhangqiu Industrial Park, Jinan High-tech Zone Industrial Park, Changqing Industrial Park, and heavy-duty industrial parks in Hangzhou, Qingdao, Datong, Liuzhou and Mianyang. At present, Sinotruk has formed a complete and more scientific and rational industrial layout including vehicles, key assemblies, and key components.

In November 2007, China National Heavy Duty Truck successfully listed on the Hong Kong Red Chip, becoming the only company in China's manufacturing industry currently listed on the Hong Kong Red Chip. The one-time financing was 9.95 billion Hong Kong dollars. In 2009, Sinotruk and German Man Corporation reached a strategic cooperation agreement. And successfully implemented the full launch of the Mann project and created a new model for the external cooperation of Chinese auto companies. These two major events have truly built an international platform for the development of the company. The introduction of advanced technology from MAN will also provide reliable technical support for the future development of China National Heavy Duty Truck and will play a leading role in the technological development of the heavy truck industry in China.

China National Heavy Duty Trucks put forward "three transformations" in the construction of marketing network - from adapting the market to operating the market, changing from direct selling to changing to the joint sales of distributors and refitting plants, and changing the marketing staff to sales. For after-sales service, information feedback, marketing management and supervision. After several years of construction, as of 2010, China National Heavy Duty Truck has 1,587 service stations, 1,168 distribution units, 196 4S stores, and 197 franchised stores, which makes it possible to build a “steel network” featuring Sinotruk. Formed, and cultivated a large number of loyal user resources, laid the foundation for occupying the high ground of the market.

In the development of the company, Sinotruk put forward the business philosophy of "scientific development, rational management, meticulous operation, and pursuit of the best efficiency" and the corporate values ​​of "Building quality products with people and contributing to the society with quality products" have penetrated into the company and the company's values. All aspects of employee behavior play an important role in promoting the rapid and healthy development of China National Heavy Duty Truck.

Ten years after the reform and reorganization, China National Heavy Duty Truck has achieved remarkable achievements in the industry. Especially since the beginning of this year, China National Heavy Duty Truck has seized the opportunity of China's economy to stabilize and pick up. It has changed the way and adjusted the structure. The company’s production and operation have set a new record. From January to November, China Heavy Duty Truck produced and sold 187,890 heavy vehicles, 2010. The year is expected to exceed 190,000 units and sales revenue will exceed 88 billion yuan.

In 2010, 19 Gold Prince, Haoyun series CNG (compressed natural gas) and LNG (liquefied natural gas) vehicles successfully developed by China National Heavy Duty Truck were approved by the Ministry of Industry and Information Technology to enter the market. Currently it has successfully entered the northwest and southwest markets. In vehicle products, they introduced lightweight systems engineering. By using high-strength alloy frames, rubber suspensions, aluminum gearboxes and other new technologies, new materials and new processes to achieve the vehicle's lightweight. It not only maintains the stable and reliable features of the product, but also further enhances the technical level of the vehicle. Take Howow tractors as an example, the weight has dropped from 9.2 tons to 8.08 tons, which is more than one ton. Transport benefits can be increased by 4%, while fuel consumption per hundred kilometers can save 2-3 liters. A light and heavy truck driving 200,000 kilometers a year can increase the user’s income by 40,000 yuan. While developing products that meet national regulations and meet user needs, they have increased their marketing efforts. This year, there are more than 90 franchised stores for tractors.

China National Heavy Duty Truck successfully reorganized Chengdu Ace Car Motors Co., Ltd. this year to form Fujian Haixi Automobile Co., Ltd., which was the first vehicle company to restructure in the past ten years since the reform and reorganization, which further expanded China National Heavy Duty Truck's industrial chain and began to develop into a full range of commercial vehicle manufacturers. . The cooperation project between Sinotruk and the Man Group is also progressing steadily and is considered to be a successful cooperation year. On October 29, the 2.7 billion yuan of two-year RMB corporate bonds issued by China National Heavy Duty Truck (Hong Kong) Co., Ltd. to institutional investors were formally sold in Hong Kong and were enthusiastically sought after. The subscription amount is as high as RMB 6.8 billion, which is 2.5 times of the issue amount.

The year 2011 is the beginning of the Twelfth Five-Year Plan. At this business conference, China National Heavy Duty Truck Group made a resounding mention of the establishment of Sinotruk into a large-scale commercial vehicle enterprise group with international influence during the “Twelfth Five-Year Plan” period; The sales income at the end of the "Twelfth Five-year Plan" reached the target of 200 billion yuan.

During the conference, China National Heavy Duty Trucks held the accomplishment exhibition of the 10th anniversary of the reform and reorganization of CNHTC in the 50th anniversary of the birth of the first heavy-duty vehicle in China, and a variety show called “Raise Your Glory”. At the evening party, Sinotruk solemnly praised the 2010 marketing hero.

2011 Sinotruk Business Conference

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