Nantong Weizhuo Environmental Protection Equipment Co.,Ltd , https://www.natongcwz.com
Look at numbers
Wang Yu, who was in charge of Algeria, Iran and other markets at a domestic auto company, was relieved. After the company's export data for the first quarter of this year came out, sales in his area increased by 56% year-on-year. But also a few days ago, Zhao Quansheng, who is responsible for the Russian market in the same company, submitted a transfer application to the leadership.
"The Russian market is too hard to do," he said.
According to the latest statistics from the China Association of Automobile Manufacturers, domestic cars exported a total of 105,600 vehicles in the first quarter of this year, an increase of 52% compared to 69,700 in the first quarter of 2009.
"This data is within our expectation." In an interview with the China Economic Times, a researcher Yang Aiguo, a member of the Automotive Subcommittee of the China Machinery & Electrical Import & Export Association, said. However, he also stated that although China’s auto exports have rebounded since the end of last year, this trend does not currently appear to be very clear. “Whether auto exports have recovered is not yet certain.†He said that in the first quarter of 2009, when the international financial crisis was in hot water, car markets around the world were generally at the bottom, so it was normal for the first quarter of this year to grow by more than 50% year-on-year. However, due to the widespread negative effects of the international financial crisis on the social economy, affecting many industries, and the automobile industry's industrial chain is still relatively long, the situation remains to be seen. Therefore, China's auto exports can not be determined to recover by the first quarter data.
Look at the environment
The export environment of China's autos is facing challenges, and this challenge may continue for a long time. The international trade barriers faced by Chinese goods are increasing.
Take the Russian market as an example. Russia was once the largest exporter of Chinese cars. Because of similarities in the level of auto purchasing power and road conditions between Russia and China, Chinese cars were once very popular among locals. A few years ago, "most of the cars exported by China came to Russia," recalls Yang Aiguo.
However, the situation is no longer optimistic since 2008. In that year, the Russian government formally implemented the revised imported vehicle certification system and cancelled the simplification of the automobile quality inspections of non-GNE members. China and India have become the most affected countries. Previously, Chinese auto products only needed 11 tests to be exported to Russia. According to the new regulations, this number has increased to 55 items.
In addition, the pressure of tariffs has also affected exports. According to statistics, the average tariff on imported goods in the Russian market is 10.5%, but the tariff for imported cars is now 30%.
Under these pressures, the Russian market dropped from the largest Chinese auto exporter ever to its 20th position.
Yang Aiguo also mentioned that even if countries such as Algeria and Iran currently import more Chinese cars, trade protectionism is also gaining ground. "It's just not as serious as Russia," he said.
At the end of 2009, the six ministries and commissions including the Ministry of Commerce, the National Development and Reform Commission, and the Ministry of Industry and Information Technology jointly issued the "Opinions on Promoting the Sustainable and Healthy Development of China's Automobile Products Exports", which mentioned that China's auto and auto parts exports are in phase with developed countries and newly industrialized countries (regions). There is still a large gap between them. At present, it is still in its infancy. Excessive export operations, lack of brand and marketing networks, lack of independent innovation capability, low added value of export products, and urgent need to strengthen intellectual property protection have hampered the export of automotive products. development of. Since the second half of 2008, due to the impact of the financial crisis, the problems in the export of Chinese automotive products have become more prominent, and exports have dropped significantly. China's auto exports are facing a grim situation.
While discovering the problems, the above "Opinions" also hold that the international comparative advantage of China's auto products still exists, and the international market has great potential for demand.
See quality
In overseas markets, especially in the mature automobile market, the vehicle quality certification standards involve numerous projects and the certification process is complex, which is a relatively high threshold for Chinese auto companies.
From 2007, the “Collision Door†of Landwind and Zunchi to the Great Wall Motor’s first vehicle certification standard in the EU in 2009, the brand image of China’s automobiles in the world is gradually improving.
When interviewed by this reporter, Jia Xinguang, a senior analyst in the automotive industry, emphasized that product quality is the “life gate†for Chinese cars to go overseas. “If our cars are built to the highest international standards, then there is no fear of where we are.†Xinguang said.
The maintenance, maintenance, and spare parts of export vehicles are difficult to keep up with in time, which is also an old issue for auto exports. Some car manufacturers in China have a small number of exports, but sales are very fragmented; some car companies do not have export capacity, and they are solely responsible for the full responsibility of the middlemen. The after-sale maintenance network is not perfect and parts and components cannot be supplied in time. In the long run, for Chinese cars The brand image is flawed. And how to get rid of the impression that China's own brands are “low-end, cheap†in overseas markets, quality and after-sales service must work together.
According to the “Opinions†plan, exports of auto parts and components will strive to achieve an average annual growth of 10% from 2009 to 2011; by 2015, automobile and parts exports will reach US$85 billion with an average annual growth of 20%; by 2020 Realize the strategic goal of China's auto and auto parts exports accounting for 10% of the world's total auto product trade. During the “Eleventh Five-Year†period and the “Twelfth Five-Year Plan†period, we continued to consolidate the low-end market for finished vehicles in traditional developing countries, expand the foreign market for auto parts and components and the high-end market in developing countries, and steadily entered the vehicle industry in developed countries. The low-end market. Efforts will be made to cultivate multinational automotive and component enterprise groups with strong technological innovation capabilities and independent core technologies in China. Strongly support the export of self-branded automotive products.
The "transformation" that the state must focus on in this regard is:
Export product structure. Promote the full-scale export of automobiles from commercial vehicles such as trucks and chassis to the equalization of passenger cars and commercial vehicles such as economical cars and small and medium-sized passenger cars. Promote the export of parts and components from the main machinery to the electromechanical, electronic products mainly change. Actively support the export of energy-saving and new energy automotive products.
Export market structure. The vehicle export market will gradually shift from the low-end and middle-end markets of developing countries to the mid-to-high-end market. The parts and components export market will be dominated by the aftermarket and maintenance market to enter the global supply chain of multinational companies (ODM, ie Dingpai Design Production/OEM, ie Dingpai production) market changes.
?? Export trade structure. Promote the transformation of automobile exports from a single product export to a combination of product, technology, and capital output.
Export enterprise structure. Promote auto export enterprises to transform from simple import-export enterprises to marketing-oriented enterprises.
After-sales service main structure. Promote the export of automobiles from the importer's sales network to the self-marketing system.
“In the long run, we are optimistic about the performance of the Chinese automotive industry in the international market,†said Yang Aiguo. The independent brands have been “crossed and frayed†for many years. The scale of the Chinese auto market has also reached the top in the world, and now It is time to upgrade the platform from a big change, and vigorously developing the export market is a “definite trend†for the development of the Chinese auto industry.
Chinese car's world face exports grow toward the world