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In 2008, for all Chinese people, it was a remarkable year that it was an extraordinary year. It was also a mixed year for China's truck industry. In 2008, China Heavy-Duty Truck Group Co., Ltd. was obviously a year of glory and dispute. Not to mention that China National Heavy Duty Truck Group succeeded in IPO at the Hong Kong Stock Exchange at the end of last year. At the beginning of the new year, it raised nearly 10 billion yuan of development funds to be envied by its peers. Nor did it say that in July of this year, the state implemented State III emission standards and the electronic control of Sinotruk. The H pump + EGR solution caused an uproar; just when the current truck industry is “into the winterâ€, the reorganization of China National Heavy Duty Truck Group Co., Ltd. (hereinafter referred to as “Big Gearâ€) has caused the industry “ "The price is cheaper" (Jinan dialect is "picking up dried fish") and "backpackers" and other diametrically opposed arguments.
Misplaced products
China National Heavy Duty Truck, the father of Chinese heavy-duty trucks, reorganized one of China's oldest car transmission companies. It was a story. However, whether it was originally developed on the basis of the Skoda Heavy Truck (SKODA706RT), the introduction of the Yellow River 150, or the introduction of the Steyr heavy truck technology in the early days of reform and opening up, and even later the development of HOWO heavy trucks under Volvo, China National Heavy Duty Truck has always been on the technical specification is a Pure European truck route. Regardless of whether it was the first time that Dongfeng-Nissan Diesel Co., Ltd. made the first technology introduction of TMH402 gearbox technology in the supporting project of "Haiping Diesel", or later two voluntary introduction of Nissan Diesel MPS-62B and MPT-21B gearbox technology. Both are taking the pure Japanese truck route. If China National Heavy Duty Truck intends to reorganize Minjiang Gear Transmission Co., Ltd. rumors that the technical origins are the same, then China National Heavy Duty Truck Group Co., Ltd. reorganizes the big teeth, it is clear that the craft concept is the same way. Compared with Fast's status as the leading supplier of China National Heavy Duty Truck Group, the orders received by Big Gear in the latter are even less than the fractions of the former. It is hard to imagine that after CNHTC has restructured its big teeth, it will risk adopting large gears. transmission. To make a joke, the apprentice of “Xi poison†plays the routine of “East Xieâ€, and it is difficult to ensure that he does not have the excuse of “destroying himselfâ€.
In fact, if we trace back the changes in China's truck market in the past 20 years, it is not difficult to find that Nissan Chai's technology can be said to be “what if it is, what is it, what is it?â€. In the 1980s, most of the trucks imported from China in light trucks, medium trucks, and medium- and heavy-duty trucks were imported from Japan, such as Isuzu, Mitsubishi, and Nissan Diesel, while Mercedes-Benz, Tatras, and Stata were introduced into heavy-duty truck projects. Seoul and other European truck technologies. Throughout the 1990s, the prosperity of the medium and heavy truck market led to the success of companies such as FAW, Dongfeng, Futian, and Chunlan. As a major supporting enterprise in the medium- and heavy-duty truck transmissions, Datong was able to display its capabilities and achieved the goal of “achieving 10 annual sales at Datong Gearâ€. At the time of 100 million yuan, sales in Shaanxi Gear, which has now dominated the transmission industry, are only about 300 million yuan. However, with the large-scale investment in China’s capital construction in the beginning of the 21st century and the implementation of the “super cure†operation, the medium-heavy trucks and heavy trucks have been changing in the market, and the heavy truck companies represented by the “Steyr Three Brothers†have shown their skills. Even the Beibei Mercedes-Benz and the Chongqing Iron Horse, which have been suffering for several times, are also dead trees. Shaanxi Gear Factory, with its profound technology reserves, has capitalized on the capital market and has become the “world’s largest heavy-duty transmission manufacturerâ€, the Shaanxi Fast Group. However, we have to say that it may be that the big teeth have been immersed in Nissan Chai's technology for too long and have lost their sensitivity to market changes. In 2001 and 2002, Nissan's diesel transmission technology was introduced twice, and the development trend of the Chinese truck market became more and more severe. There is a dilemma that is being marginalized in the truck transmission market today.
After Big Tooth was restructured by China National Heavy Duty Truck, the idea of ​​a large number of heavy-duty transmission orders from the latter was immediately impractical. For China's heavy-duty trucks, the most daunting problem is probably that Big Tooth is an old state-owned enterprise that is difficult to avoid by an old state-owned enterprise: a situation that has a glorious tradition but has to be disheartened at the moment, a technology that is profoundly precipitated and complicated In the background, an external market with huge capacity and cruel competition that coincides with the economic adjustment period, in particular, China National Heavy Duty Truck is itself a company that has been reborn in recent years and has “received more than three or five buckets†in response to market trends. In order to reorganize a supplier with a very different corporate culture and technological origin, it is no wonder that some people in the industry are concerned that CNHTC has restructured its teeth and that it has picked up a “chicken ribâ€, and even worse, it calls it a free one. Outdated "big baggage".
"Heavy steam" dream Rio Tinto heavy truck
Since some people say that China National Heavy Duty Truck Group Co., Ltd. reorganizes the big teeth as a “backpacker,†how can there be a saying that “we pick up dried fish� Is it just because China National Heavy Duty Truck Co., Ltd. did not spend "property rights allocation" in the process of restructuring the big teeth? Here we want to trace back a period of past events. In that year, when China’s Sinotruk Affiliated Company was established as the main body and the seller’s export credit was used to import Steyr 91 series heavy truck technology from the Austrian company Steyr, it also had a strong interest in Steyr’s medium and heavy truck projects. . On the one hand, the country's foreign exchange is tight. On the one hand, the country has decided to introduce the Nissan Diesel Heavy Truck technology. At that time, the heavy truck associated company could only endure the pain and love. As it turns out, Steyr's medium-heavy-duty truck technology proved to be a good thing. In the future, the L2000 series of medium-sized trucks of the German Mannmann company and the American medium-sized trucks of Stuart Stevenson's FMTV (United States Army "medium-sized tactical vehicles"), All are based on their technology. In fact, in a relatively long period of time in the future, the former Sinotruk Group faced the domestic prosperity of the medium- and heavy-duty card market, and more than once regretted that “the domestic 60% of the market, 80% of Southeast Asia's market is Japan's truck load 8 to 10 tons "Occupy" is the lightest of the Steyr 91 series heavy-duty trucks that was born out of European technology. The 991 model (with a load of 10 tons) has high fuel consumption, heavy self, and poor discharge, and it is difficult to compete with it. Steyr (heavy trucks Matching) 151 cab and WD612 engine, we have not introduced!". Subsequently, the original heavy truck group developed a plan for the development of medium and heavy truck projects.
In the mid-1990s and 1990s, the former Heavy Gas Group began to develop medium- and heavy-duty trucks in the name of developing lightweight vehicles. According to the plan, the use of the introduction of the US Rockwell RS-26-163 axle technology to assist the Steyr chassis, the installation of Japan Hino FD flat head cab and J08C diesel engine to develop the Star 991H240 10-ton truck, After the small-scale production of the vehicle, the country’s policy has abruptly changed, causing the large-scale production plan of the vehicle to become stranded in the future. At present, only a small amount of China National Heavy Duty Truck Group 991H240/4x2J 10-ton trucks used for transporting plant parts and components are telling the dream of “DHC†that extended the low-tonnage product line to CNHTC. After the separation of the "Sterire Three Brothers" of the former Heavy Gas Group, the new generation of Sinotruk did not enter the dream of the medium- and heavy-duty truck project. The CNHTC Group Commercial Vehicle Co., Ltd. (hereinafter referred to as "Heavy-truck Commercial Vehicle") was established in 2001. ) is the production of heavy truck type platform. However, due to the development strategy and technical reserves of China National Heavy Duty Truck and other reasons, the heavy truck commercial vehicle has always played a "little brother" role within the entire group, the annual output is less than "big brother" China National Heavy Duty Truck Group Jinan Truck Co., Ltd. one third. There are reasons for the strategic focus of China National Heavy Duty Truck and the lack of resources for commercial vehicle companies, so that in some cases there is no gain in the medium-to-heavy truck market, which makes it easier to develop heavy trucks to grab the "big brother" jobs. Due to the uneven allocation of resources, China National Heavy Duty Truck Co., Ltd. has to adopt a kind of helpless attitude toward internal "right-and-left hand-to-hand combat." However, this is obviously not in line with the original intention of Sinotruk to call its product “SINOTRUK†instead of “China Heavy Truckâ€.
From a worldwide perspective, Mercedes-Benz, Mann, Iveco and other well-known truck companies have not covered the product line with multiple tonnage levels of light, medium and heavy weight. In China, Liberation, Dongfeng and Fukuda, who originated in China Card, are all determined to enter the heavy truck field. The current unbalanced development mode of heavy trucks and heavy trucks in China National Heavy Duty Truck is certainly not conducive to its long-term interests. In the winter of the truck market, the country’s most mature medium-to-heavy truck transmission supplier, Dato, has been free of charge. For Sinotruk to develop medium- and heavy-duty truck projects, extending the product line to expand market share is undoubtedly a “picking up of fishâ€. What's more, the technical reserves, processing technology and manufacturing equipment of Big Tooth in the medium-to-heavy truck transmissions are at the top level in the country. If China National Heavy Duty Truck receives further funding and technical support, Big Gear assists heavy truck commercial vehicles to dominate the heavy truck market is just around the corner. . The “Dry Fish†of Big Tooth has been of great benefit to China Sino Heavy Duty Trucks and China National Heavy Industry Trucks for commercial vehicles, including the heavy truck, heavy truck truck company's main heavy truck, junior college, Zit, and Wuyue main vehicles.
Will you repeat the mistake?
China National Heavy Duty Truck intends to expand its industrial chain, which has long been an open secret in the industry. In fact, the reason why Shanxi Province allocated large gears to China National Heavy Duty Truck without compensation was obviously a matter of profound consideration. Here is a good reference: Sinotruk Hangzhou Automobile Engine Company. Prior to 2006, during the time of Weichai Power's hosting of Hangfa, although it was nominally linked to blood, Hangfa's annual production and sales volume was less than one-tenth that of Weichai. After returning to China National Heavy Duty Truck, Hangfa quickly became the main engine supplier of China National Heavy Duty Truck and it was in line with China National Heavy Duty Truck Jinan Power Company. In the past two years, the production and sales volume of Hangfa has been increasing at a rate of 100% every year. This change has caused some supporting companies not to look in their hearts. The employment, taxation, and GDP contributions that are related to local interests are even more appealing to some local governments. If the property rights of a company that has been marginalized by the market are transferred without compensation, in exchange for the great development of the company and taking into account the local interests, this transaction is undoubtedly extremely cost-effective.
At the end of 2007, Sinotruk was listed on the IPO in Hong Kong and raised nearly 10 billion yuan of funds. If we add up to nearly 2 billion yuan in land transfer fees from the old factory site in Hangzhou. It is no exaggeration to say that Sinotruk should be the most abundant auto company with the most cash flow in the country. This obviously has a strong temptation in the long economic adjustment period. It is generally said that Big Gear's investment in China National Heavy Duty Truck is undoubtedly "a big money." However, we should see that the re-emergence of Hangfa has its profound background. The incident of “the firewood cut off the supply of goods†forced China Heavy Duty Trucks to have to make decisively “Zhangqiu is mainly engaged in flexible production lines for new product development and small batch production. Considering that China's heavy-duty trucks are the mainstay, Hangfa has a rigid production line and is suitable for mass production. In addition to supporting production, it will also be exported." Accurate positioning, well-managed management, clear division of labor, and abundant capital and technical support have created today's harmonious and rapid development of the entire power divisions of Sinotruk Jinan Power Company, Fuqiang Power Company, Hangzhou Automobile Engine Company, and Chongqing Fuel Injection System Company. .
We should see that China National Heavy Duty Truck still has many drawbacks of the former Heavy Gas Group. Take special vehicles and special vehicles as an example. At present, China National Heavy Duty Truck owns several companies, such as Qingdao Special Vehicle Company, Jinan Special Vehicle Company, Jinan Special Vehicle Company, and Taian Wuyue Special Vehicle Company. These companies' products converge and the technical division of labor is not clear. Mutual technical exchanges are rare, and there is a lack of unified deployment of corporate resources and development directions. Even when China National Heavy Duty Truck went to Hong Kong for listing, these companies could only be excluded from listed companies. The question will not appear between China National Heavy Duty Truck Jinan Gear Transmission Co. and Big Tooth. It is still unknown. What's more, in recent years, CNHTC has been praised for its technical R&D capabilities and execution capabilities for its corporate development processes. The only exception is the lack of bright spots in the internal management mechanism of the company, so that from time to time there will be “engine loss at the gateâ€. Class events. We have reason to believe that in the coming years, China National Heavy Duty Truck will achieve higher achievements, but the author is more concerned about the big industry, China National Heavy Duty Truck, what management measures will be adopted to avoid repeating the same as the former Heavy Gas Group Last night.
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CNHTC purchases big teeth: "Dry up fish" or backpack?