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At the end of April 2006, FAW Group's C301 — a name that has been shrouded in mysterious light for several years — finally appeared in the name of FAW's first car product developed by FAW. According to the expectations of FAW Group, C301 will not only realize the concept of “autonomous scale, independent system, high-end autonomy, and continuous autonomy†but also try to answer many questions beyond the product itself. For the Chinese auto industry, this mid-to-high-class sedan, priced between 200,000 and 250,000, changed the low-end "non-mainstream" image of the domestic self-owned brand. Its emergence also bears a more important mission because it is the first major auto group's own brand that emerged during the "Eleventh Five-Year Plan."
"Independent innovation" gradually warming up
The country hopes to form a large auto enterprise group with its own brand and self-development ability. The task of the automotive industry during the 11th Five-Year Plan period is that -- large-scale automobile groups must have platform research and development capabilities for independent products. This is also the most difficult part of independent research and development. Engines, assemblies, etc. must be mastered; key enterprises must have The matching capabilities of the body and the powertrain and the chassis; component companies must master the core technologies of the main powertrain and key components, and have the ability to synchronize the R&D of the platform. Jiang Lei, president of the China Association of Automotive Engineers, also believes that China’s auto industry “has a certain foundation and a considerable scaleâ€, and that developing its own brand and developing its own development capability can no longer wait. It should be “realistically mentioned on the agenda. "Up", "Auto companies should pay great attention."
Several domestic automobile groups have their own attitudes toward this, with different priorities. Dongfeng executives said in an interview with the media that manufacturing their own brand is "as intended," and "3,300 people who engage in development will not be idle." However, Dongfeng’s plans for self-owned brands in the passenger vehicle sector have not yet been publicized compared to the better reserved commercial vehicle “Dongfeng†brand. Changan Automobile is the largest of the mini-vehicles, but Changan Automobile is only a micro-car. The number of independent brands in passenger cars in China is "not enough". According to Yin Jiaxu, chairman of the Chang'an Group, they have been developing for several years and established an overseas technology center in Italy. Chang’an’s technicians have participated in the development of four models and experienced “doing some auxiliary work— ---Involve 30% to 40% of the work ---Involve more work --- Undertake major design and development work." Efforts are being made to transform from "joint development" to "focus on me." In addition, the Landwind brand jointly owned by Changan and Jiangling is likely to assume the role of Changan Group's own brand of mid-range passenger vehicles. In GAC Group's “Eleventh Five-Year Plan†development outline, the total vehicle scale of the passenger car segment in 2010 will reach 1.1 million, of which brand cars developed independently will have a certain share, not quantity, products, funds, talents, etc. Details are given in detail. Beijing Hyundai, a subsidiary of Beijing Auto, also announced that its first self-owned intellectual property car is expected to go offline in 2008. Compared with several years ago, the mainstream auto companies in China are largely indifferent to independent innovation. At the moment, their steps in independent innovation are getting bigger and bigger.
Integrate resources to develop high-end
The most high-profile and specific response from FAW and SAIC to independent innovation. SAIC Group first announced that by 2010, its own-brand vehicles will reach 600,000 cars and 200,000 cars. FAW Group subsequently responded. By the end of the “Eleventh Five-Year Plan†period, production and sales volume will reach 2 million, of which 1 million will be self-owned brands and 800,000 will be locked in passenger cars. The FAW sedan will contribute 300,000 vehicles.
It is understood that the two major groups have invested huge amounts of money and manpower to support the entire independent brand development system for this goal. According to Zhang Jiejie, general manager of FAW Car, only one FAW sedan, C301 development period of three years and three months, cost about 1.02 billion yuan, and 60 vehicles were put into the experiment.
It is worth noting that the speeding up of the self-owned brand plans of the two major auto groups has collectively chosen a different original route than Chery and Geely. Instead, it is trying to develop high-end self-owned brands by integrating the integrated innovation of global resources. Behind the SAIC Motor is the support of core intellectual property rights such as Ssangyong and Rover. SAIC Motor's R&D team has many Rover's veterans, and there are many people with backgrounds in overseas auto companies. The lineup can be called luxury. FAW's HQ3 has Toyota's support behind it; C301 borrows from the core technology of the Mazda 6 platform technology to carry out a brand-new development of the vehicle body. It is a product that is "from horse 6 higher than horse 6". FAW Cars did not evade the relationship with Mazda on the issue of autonomy, but stressed that the development of C301 is a controlled development. FAW's autonomy emphasizes the use of originality in integrated innovation and emphasizes the ownership of the brand. For this differentiated, leap-forward and independent route, FAW expressed that they still pay tribute to Chery and Geely who respected the original innovation, but Daewoo Group has chosen a route for high-end independent brands to enter, relying on complete original innovation and market Lack of strong support. Through the introduction, digestion, and absorption of FAW cars under the integrated innovation system, independent research and development and production of core components such as engines and transmissions will be realized in the next few years.
In addition, judging from the current situation, China's auto industry's self-development choices from the high-end cut-in, but also the actual needs. Data from the People's Bank of China shows that in 2005 China's auto industry invested more than 100 billion yuan and the total automobile production reached 6.15 million. In addition to the maintenance service industry of the terminal, Chinese domestic brands and products have little to gain on the entire automotive industry chain. Despite sales volume, FAW Xiali set a sales volume of nearly 200,000 units in 2005. Chery Automobile and Geely Automobile ranked 184,000 and 148.98 million vehicles respectively. Low-end models dominate. This shows that in the high-end autonomous areas, our brand added value is very limited. However, Chen Guangzu, a member of the China Automobile Industry Advisory Committee, also believes that: “Choose high-end products to engage in independent development, and the launch of some models in the short term may not be immediately recognized by the market, but these efforts are beneficial to the long-term development of the brand. The high-end line is a time and a breakthrough."
A few days ago, in Antwerp, a Belgian port city, local television reporters filmed a Chinese auto brand that is being displayed. On the same day, China's own brand cars, including 10 brands including Hafei, South East, and Xia Li, Changfeng, and Changhe, were jointly unveiled in Belgium. European market.
View related topics: independent brands, where to go?
Our variable machines in modular format support a large range of technologies and, from the installation of just one machine through to assemblies of over 1,000, can take care of processes such as, COB (chip on board), SOP (system on package), epoxy die attach, POP (package on package), 3D packaging, TS (thermo-sonic) and TC (thermo-compression) processing, plasma RIE surface cleaning, plasma ICP etching, and thin wafer plasma dicing. To perform odd-form placement and end-of-line work, we also offer automated equipment.
Dazhou Automobile Group tries its best to build its own brand