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Having just opened a phone call from Liu Rongliang, deputy general manager of Shandong Golden Kylin Group, he said to reporters with joy: "This year, the National Qiqi Enterprise Technology Center of Jin Qilin Group participated in the bidding for the first time and took on the national 11th Five-Year Plan - -- High-end ceramic and carbon-carbon fiber brake pad tasks."
A company adheres to the belief of "building a country through technology and rejuvenating the country, taking the international market as the stage, serving the world's customers with the best products, and creating a golden international brand." The metal modified brake pad formula and high-end ceramic brake pad formula composite materials have filled more than 10 national gaps, broke through the long-term foreign blockade, and won honors for themselves, the country, and the entire Chinese brake pad industry. Shandong Golden Kylin is China's largest manufacturer of brake pads. It is the designated production unit of FAW, Shenlong, Hyundai, Southeast, and other famous automobile companies. It is also the first manufacturer of brake pads in Europe and the United States to enter the high-end market for brake pads. It is a national-level key high-tech. Technical enterprise. Since its establishment, the company has rapidly developed into an export-oriented, high-tech, joint-stock cooperative private enterprise with the largest production scale, the largest export volume, the most complete product variety, and the strongest scientific research capability in China's auto friction plate industry. In October 2007, the Golden Kirin Technology Center was jointly awarded by the National Development and Reform Commission and other five ministries and commissions with the "National Accredited Corporate Technology Center" plaque. Jin Qilin has become the only company in the Chinese auto friction disc industry that has won this honor. Previously, the Golden Qilin Group has won numerous awards such as "China Famous Brand", "China Top Brand Product", "National Key High-tech Enterprise", and "National Auto Parts Export Base Enterprise"; more than 80% of its products are exported overseas. It is a perennial supplier of U.S. GM, German Volkswagen and other multinational companies. In 2007, it earned more than 80 million U.S. dollars in exports.
After China's accession to the WTO, domestic auto parts companies are also faced with the opportunity to go global in the face of large-scale international auto parts giants entering the domestic market. Then, what do domestic auto parts companies have to compete with the powerful international auto parts manufacturers in the domestic market? How can I go out? Mr. Sun Zhongyi's reply is: "The most important thing to do first is to pass the certification." He said: "Not to mention certification is a pass to the international market. At present, most domestic vehicle manufacturers must first choose the supporting products. If you do not pass the certification, if you don't have it, I'm sorry, I can't even enter the circle, and I don't know how to support it. This is one of the main reasons why auto parts companies are paying more and more attention to certification work in recent years."
With regard to such a large export volume, do some countries in Europe and the United States have requirements for certification on the brake pads involved in automobile safety parts? The reporter interviewed the Shandong brake company in China's brake pad industry on this issue - Shandong Golden Kylin Group Co., Ltd.
"Yes! And some markets have very strict conditions for certification requirements!†said Liu Rongliang, deputy general manager of Jin Qilin Group, saying, “The US and global OEM markets require ISO/TS16949. In the EU, even the automotive brake pads aftermarket, requirements All products are certified by the European Union e-Mark."
In recent years, some companies in the industry have begun to consciously increase their own strength and avoid vicious competition.
In 1991, at the beginning of its establishment, Jin Qilin Group put the product quality control on the first place in the development of the company. In the Chinese brake pad industry, it passed the ISO9001, VDA6.1, and QS9000 three international quality management system certifications to meet the requirements. Germany, France, Italy and other European Automobile Industry Federation and the United States, the three major automotive company's quality standard system, in order to adapt to the international automotive and parts industry international standards quality system requirements, the end of 2003, Jin Qilin Group officially launched the ISO / TS16949 certification program, and in May 2005 through a one-time review of the German company TUV, ISO/TS 16949 contains Ford's quality specification, General Motors and Chrysler's QS-9000, German car manufacturer's VDA6.1, France The EAQF of automotive manufacturers and the AVSQ of Italian automobile manufacturers, ISO/TS16949 elaborated on the basis and part of the requirements of the quality system, reduced supply chain fluctuations and waste while emphasizing continuous improvement and failure prevention, standard coordination The quality management system requirements of European and American automakers. In other words, ISO/TS 16949 consolidates the United States, Germany, Italy, and France. The auto giant's supplier quality system requirements in order to access a certificate in two continents, to become China's first automotive brake industry that certified manufacturing exporters by.
The ISO/TS16949 standard has replaced the QS-9000 as a quality standard in the international automotive industry. Kim Kylin has not only obtained an international permit through the verification and certification of this standard, but also passed the audit verification and certification period. After passing the audit and certification, the company's quality management will be further standardized, the company's technological development will be further strengthened, the company's international management level will be further enhanced, and the company's visibility, adaptability and market expansion will be further improved. Specifically, for Jin Qilin Group, the significance and role of passing ISO/TS16949 audit certification mainly include the following aspects: promoting the improvement of product and process quality and improving product quality; ensuring the global consistency of the supplier's service quality system Enhance the supply of goods; promote the formation of comprehensive competitiveness of enterprises, improve the matching and supply capacity.
Correctly considering and understanding the significance and role of enterprises in passing audit and certification of ISO/TS16949 international standards for enterprises is a top priority for China's spare parts manufacturing companies, especially small and medium-sized component manufacturing enterprises. Although audit certification is only a form, it is only a quality. Guarantee system, but it is crucial for China's spare parts manufacturers after entering the WTO. In particular, small and medium-sized component manufacturing enterprises have not paid enough attention in this respect. Although there are understandable reasons, the time has created heroes. When human society develops into today’s era, we have no reason to reject civilized society for auto parts industry. This special offer of the production company?
In terms of product quality certification, Jin Bing Lun Group has accumulated a total of 450 brake pads of the European Union's e-Mark certification, paving the way for the company's products to enter the European market.
TS16949 and R90 are different. TS16949 is a special requirement for the implementation of ISO9000:2000 for "cars" production parts and related maintenance parts. It is a quality management system. The full name of R90 is Regulation90, which is a certification program for the sale of brake pads into the European market.
EU countries have requirements for safety certification for complete vehicle vehicles and components and systems involving safety, which are embodied in the E mark and e mark certification. The e mark is a vehicle vehicle that the European Commission mandates member states to use according to EU directives. Safety Parts and systems certification mark. The testing agency must be a technical service agency within the EU member states, and the issuing agency is the government transport department of the EU member states. All EU member states that have obtained e-mark certification will be recognized. Like the E mark certification, the certificates of each member country have corresponding numbers: eg e1-Germany, e9-Spain, e11-UK. The e mark certification, the first product to pass the test, the production company's quality assurance system must at least meet the requirements of the ISO9000 standard.
ECE-R90 is mainly used in 45 countries. In addition to the EU's 27 member states, there are 18 other countries: Bosnia, Azerbaijan, Serbia, Thailand, South Korea, Croatia, Turkey, the Kingdom of Macedonia, Norway, Japan, Australia, Russia, South Africa, Malaysia, Ukraine, Switzerland, New Zealand, Belarus and so on.
Sun Zhongyi gave us a description of the e-Mark certification program. It is best to find all applicable models when providing samples. The more the better, this can save certification costs. The test requires a minimum shear force of 250 N/cm2 for the disc and a minimum shear force of 160 N/cm2 for the drum. The certification period is 3-4 weeks. There is no definite charging standard for the cost of certification. The specific cost is determined according to the actual certification procedure, which is roughly around Euro 2000. Passenger cars can be made with a constant speed tester, and commercial vehicles should be made with a bench. The cost of certification for a commercial vehicle is twice as expensive as a passenger vehicle.
Modern management calls for people-oriented. For organizations, occupational safety and health are the social moral and legal responsibilities that should be fulfilled. Organizations of all types are increasingly concerned about how to control the hazards caused by their operations, products or services to their employees, and consider occupational safety and health. The management is fully integrated into the organization's daily management activities. Therefore, the occupational safety and health management in the 21st century is to control all risks and to coordinate the loss control with the overall management plan to achieve a systematic management. This management system not only needs to consider people, equipment, materials, and environment, but also considers human resources, product quality, engineering and design, procurement of goods, contracting system, legal liability, and manufacturing programs. In 2002, the company adopted another company. China's NCC certification body's ISO14001 environmental management system certification and OHS18000 occupational safety and health management system certification (although at present only dozens of organizations in the world get the occupational safety and health management system certification, but the establishment of occupational safety and health management system and seek certification will become The international new trend, based on the experience of Jin Qilin Group in recent years, obtained the above two certifications, and the benefits brought to the company are embodied in the following aspects: (1) Obtaining occupational safety and health management system certification through third-party review, and Compliance with relevant standards is announced externally, thereby enhancing the company's organizational image; (2) Embodying the manager's concern for employees, establishing a "people-oriented" organizational culture, and enhancing company cohesion; (3) Minimizing or eliminating organizational operations Occupational safety and health risks, avoiding related problems Direct/indirect loss to achieve the purpose of sustainable enterprise management; (4) Improve internal management through systemization and full participation; (5) Promise to comply with laws and regulations and other requirements, take the initiative to abide by the law, and fully organize international/social responsibility (6) Conform to the new trend of international trade.From the development trend of global system certification and product certification, the occupational safety and health management system certification will become a kind of non-tariff trade barriers. Early establishment of the system and certification will help the organization to seize International trade opportunities.
For auto parts companies, to do product quality certification, the reward is not just to get a market "pass." Mr. Sun Zhongyi introduced that for Jin Qilin, product quality certification has brought a lot of tangible benefits to the company: First, the basic meaning of product quality certification is to provide correct and reliable quality information for products, processes and services. , Helping the host company or consumer choose the product that they are satisfied with; Second, it brings credibility to the company and enhances the competitiveness of the product. To win users and consumers in the process of product sales, reputation is crucial, and users and consumers are After product quality certification products are always more trust and willing to buy, this will undoubtedly enhance the competitiveness of certified products; Third, can save a lot of inspection costs, as product certification is a third-party certification, the result is fair, fair, scientific Accurate, product quality certification has a complete certification system, not only to carry out type testing of the product, but also to inspect the production conditions of the production plant including the quality assurance system, and also to carry out daily supervision, so these work results are generally speaking Can fully meet the requirements of each user, the user as long as the use of authoritative third-party recognition The quality information provided by the agency does not need to be repeatedly tested. Fourth, it can continuously promote the improvement of enterprise product quality. As the technology continues to advance, the requirements of users will become higher and higher, so that the basis of product quality certification will be revised. In order to meet user requirements and standards, companies will continue to improve product quality to meet the needs of users and consumers. Fifth, after China's accession to the WTO, more and more international certification products will be implemented. The mutual recognition of import and export trades and the mutual exemption of inspections have created conditions that can increase the ability to earn foreign exchange through exports. The sixth is to promote the improvement, improvement and development of the enterprise's quality system. The product quality certification work requires that the product be designed, trial-produced, and produced to the after-sales service. The process of quality management, and requires people-oriented, all staff are participating in the quality system management, in strict accordance with the technical standards of production and testing, the implementation of self-inspection, mutual inspection, the final combination of inspection, through the completion of the production process inspection, the non-conforming product In the production process, this is the fundamental method of guaranteeing quality. The qualified rate of product leaving the factory is 100%. Seventh, through the product certification, the company can achieve profit in management, increase the efficiency by reducing or eliminating unqualified products, rationalize the management of downsizing and efficiency, and improve the tooling, process, energy, and materials. Effectiveness, increasing sales, increasing efficiency through certification, and so on.
For the current domestic parts and components companies are more keen on quality certification, many auto manufacturers to ensure the quality of parts and components, require parts manufacturers to obtain ISO certification and as a purchase condition. As a result, many parts manufacturers have achieved ISO certification. However, this does not mean that the product quality is high or the business management is good, because the ISO and QS certification examination is conducted according to Chinese domestic standards. In addition, some companies try to improve their operations and management before undergoing review, and resume their old status after passing certification.
There is also a situation, originally intended to ensure the quality of products and improve the credibility of enterprises, but some companies have spent money to buy an invalid ISO9000 quality management system certification. Some enterprises have a general level of quality management. Their measuring instruments have not passed the measurement verification and they have passed the ISO9000 Quality Management System Certification. After checking online, they will find that the certificates held by these companies are invalid and they are given by Li Gui. Cheated. There are many reasons for this problem, and there are also corporate responsibilities. The purpose of their application for certification is more blind, afraid of trouble, just want to spend money to obtain evidence, do not want to improve the level of quality management in a real sense, in addition, coupled with some misleading rhetoric, individual fisheries fraud agencies fraud, Li Gui took advantage of the loopholes , causing some harm to the enterprise. According to experts, the "Regulations on Certification and Accreditation" has been formally implemented since November 1, 2003. The implementation of the Regulations has played a protective role in standardizing certification. At present, there are 134 accreditation bodies approved by the National Certification and Accreditation Administration, and their certifications are legal and valid. However, there are also some accrediting companies that have been revoked by the CNCA due to illegal operations. Certification is invalid. Sun Zhongyi reminded his colleagues in the industry that companies must carry out certification from many aspects of the certification company's information, and do not spend money on buying useless certificates.
Sun Zhongyi said: "We will unswervingly follow the path of specialization and concentrate on the development and production of automotive friction discs. We will build the Jinqilin Group into the world's largest, most developed and competitive modern enterprise in the automotive friction disc industry. Foreigners will not transfer core technologies to Chinese people.If we don't master core technologies, we will be restricted by foreigners.There is no shortcut for technological development.Independent innovation is the only way out for Jin Yaolin.Our company must become a century old. The store is prosperous.†He believes that to run a business must have real competitive strength. This strength is the company's ability for independent innovation. Technology is the soul of an enterprise and talent is the source of independent innovation. There are innovations without patents, patents without standards, and standards with no applications. They are not truly independent innovations. The transition from manufacturing advantages to creating advantages must rely on the full integration of valuable patents and standards, and focus on market applications. Only in this way can we play the great role of independent innovation. ""
"Some companies do not do vicious competition. For example, the Mountain Kirin Group insists on its own pricing, does not fight prices, and under the pressure of rising international raw material prices and appreciation of the renminbi, it has successfully achieved a price increase of about 20%, rather than losing orders. There is no vicious competition, "said Wang Yao, president of the China Friction Material Association. "It turned out that not only did it not lose customers, but it earned their trust."
He told reporters that some of China's excellent brake pad manufacturers have begun to change their business ideas. On the one hand, they focus on product quality. On the other hand, they strive to absorb advanced international technologies and processes to improve their technical strength. "This industry is a labor-intensive industry with a certain technological content. Low labor costs are one of our competitive advantages, but the key lies in technology. Technological progress is the fundamental driving force for the development of enterprises." Sun Zhongyi said that due to long-term technology The level is not high, resulting in China's brake pads industry in the international market, the brand, image are in the lower, which makes many international buyers in China to purchase brake pads always intended to drive down prices. "Because the international has formed a kind of inertial thinking - China's goods are cheap goods." Faced with this situation, some companies began to pay attention to enhance their brand image for long-term interests, and some did not hesitate to sacrifice short-term interests. "Shandong Golden Kylin Group, for example, has exhibited high-end ceramic brake pads independently researched and developed at the global international auto show in recent years. After successfully entering the US market in 2004, it adhered to reasonable prices set by itself. It did not increase sales. And promised to foreigners unreasonable price cuts.†Wang Yao told reporters that the domestic brake industry leader in the industry, Kim Kylin is not satisfied with the good times in recent years, they have started from the personnel training, market development, technology investment Starting from other areas, it will enhance its competitiveness and strive to become a world-class company.
Hot press is one of the key links in the production of brake pads. It is directly related to the quality of the brake pads, and it was once the “bottleneck†restricting the rapid development of Golden Unicorn. In 2007, Jin Qilin Group decided to invest 50 million yuan to build a new OEM branch. At that time, a large number of foreign used hot pressing equipment was waiting in the wings to enter the Chinese market. It was suggested that Jin Qilin Group purchase cheap second-hand goods and reduce investment costs. However, Jin Qilin was unmoved and determined to follow the "internationally advanced, domestic first-class" standard. Build and eventually purchase the most advanced production equipment in the world. First-rate equipment, coupled with first-rate technology management, create first-class production efficiency. Wang Xiaoxiang, the head of Jin Qilin Group's OEM branch, told reporters that after the OEM branch was officially put into operation for two months, the labor productivity per capita has increased threefold, and the scrap rate has been controlled at less than 1%, which is 8 percentage points lower than that of similar companies. Only this one will create more than 30 million yuan of economic benefits in one year.
Domestic brakes companies attach importance to certification to strengthen export supporting capabilities