2011 is the first year of the international tire exquisite, exquisite tires supporting the work of the year 2011 seminar has been held in Bangkok, Thailand, Shandong Linglong Tire marketing company deputy general manager Pingbao Chun, minister of the Ministry of Ye Hui brands and car manufacturers from across the country, roads Representatives of passenger transport companies, automotive industry media, and Thai rubber manufacturers participated in the meeting to discuss the prospects of the automotive and tire markets, natural rubber price trends, and plans for the second half of 2011.

Linglong Tire 2011 Supporting Work Conference Proposal

Linglong Tire Co., Ltd. combined with the “12th Five-Year Tire Industry Policy” to formulate business ideas that rely on R&D to improve grades, pay attention to management and promote quality, and shape brand extension marketing. With the integration of high-end products, well-known brands and international networks, we strive to achieve a global scope. Brand marketing. At the beginning of this year, Linglong Tire debuted at the Shanghai International Auto Show and released an international development strategy. After that, Linglong Tires helped major brand and marketing campaigns with the help of major authoritative media, including the "Lard driving, low-carbon life" of the Linglong Tire Women's Racing Team. National tour and sponsorship of the Chinese women's volleyball team and a series of activities quickly increased brand awareness and reputation. The brand value rose rapidly from last year’s 7.091 billion yuan to 9.269 billion yuan this year, laying the foundation for further boosting sales and brand value.

Feng Baochun, Assistant General Manager of Linglong Tyre Co., Ltd.

In 2011, under the unfavorable situation in which global tire sales declined year-on-year, Linglong tires sales at home and abroad continued to rise, and supporting businesses achieved a converse growth, creating impressive results. And it has been rated as "excellent supplier" by dozens of well-known automobile manufacturers such as FAW Jiefang, Shaanxi Heavy Duty Truck, Beiqi Foton, Anhui Jianghuai, China National Heavy Duty Truck, Brilliance Jinbei, and Huanghai Auto, and has passed the ranking of the top six multinational cars in the world. Manufacturer's global supplier review. In terms of products, in the tire test conducted by Test World Oy (Finland), Exquisite Tire's brand new high-end car tire brand GREEN-Max beat a number of world-renowned brand products, ranking fourth overall. In the future development, the company will continue to use technology innovation as its engine, brand value appreciation as an opportunity, and project construction as its carrier. In accordance with the goal set forth by Wang Feng, general manager of Linglong Tire, the company will strive to achieve total output of tires at the end of the 12th Five-Year Plan period. Reached 50 million units, sales income of 20 billion yuan, the proportion of high-end terminal noon to reach 80%. At the same time, do a good job of inspection and demonstration of overseas projects, choose the opportunity to establish overseas raw material base, improve the company's self-assurance capabilities, and provide adequate supply for the majority of supporting manufacturers.

Linglong Tire Co., Ltd. Brand Minister Ye Hui

At the meeting on August 25, Yu Guangxing, marketing director of Thailand's Taihua Gum Co., Ltd., said that Thailand has been the world's largest natural rubber producer and exporter since 1991, and China is the world’s largest tire producer and the largest natural Rubber importing country. Exquisite tire selection held in Thailand this conference will provide an important basis for exquisite tires to choose the machine to build factories overseas.

During the visit to Thailand, all participants also visited the local rubber plantation. They watched the rubber collection process at close range, gained a better understanding of the cost and process of the tire, and laid the foundation for the next cooperation between the vehicle manufacturer and the exquisite tire. The foundation.

Mr. Tan Guangming, responsible person of Bei Ben heavy truck

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