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“Shandong Heavy Industry has been completely out of the game.†A few days ago, when the sources talked about the Huizhong heavy truck purchase, it clearly stated that Sinotruk had already initialed an agreement with Huizhong. While reporters are still pondering the news that Shandong Heavy Industry’s acquisition of Huizhong heavy truck business is “not completely accurate,†CNHTC has rushed to rush to collect Shanghai Huizhong heavy truck business.
Shanghai Huizhong heavy truck
Within a few days, Huizhong heavy trucks, which had been quiet for years in the market, became the latest news hotspot. The reason is that in addition to the previous reports of being acquired by Shandong Heavy Industries, the key role played by CNHTC has also added a number of highlights to the Huizhong heavy truck purchase case.
Why is Huizhong heavy truck sold? Has the news that Shandong Heavy Industry and China National Heavy Duty Truck Co., Ltd. bought Huizhong Heavy Trucks? What will be affected by the heavy-duty market as a result of this operation?
Huizhong abandoned and destined
At this year's Beijing International Auto Show, the SAIC Group exhibitors in the joint exhibition, Huizhong Yisitana light passengers and Huizhong heavy trucks did not appear around. This already indicates that the Huizhong heavy truck is not of high importance in the SAIC commercial vehicle segment.
“Now I am afraid that I can only see several Huizhong heavy trucks in Shanghai.†In an interview, an industry source who declined to be named said. In recent years, the development trend of Huizhong heavy truck has been poor, sales are poor, products are lacking, and even there are rumors that Huizhong heavy trucks only go abroad. The data shows that in 2009, Huizhong heavy truck sales were only more than 600 vehicles, and the market impact was better than nothing.
After Shangnan Cooperation, SAIC Group has a relatively clear plan for the development of commercial vehicle business. Specifically, Nan Ye Ling Ye was originally planned to be assigned to SAIC Iveco Hongyan, which was later not fully realized due to various reasons. SAIC Huizhong heavy trucks are heavy truck operations and the light passenger business continues to be retained. “From the current market situation, the sale of Huizhong heavy truck business will not have much impact on SAIC, but it will obtain some funds.â€
In fact, among the many businesses of SAIC Huizhong, the heavy truck business is the most rampant. Although SAIC Huizhong’s light bus business did not show much improvement, the SAIC LDV project settled in Huizhong, which allowed its light passenger business to be retained.
The good trend of SAIC Iveco Hongyan this year is another boost for Huizhong heavy trucks to be abandoned. It is reported that in the first eight months of this year, SAIC Iveco Hongyan sold 24,000 heavy trucks, an increase of more than 67% year-on-year, and the sales target of 30,000 vehicles for the whole year will be a foregone conclusion. At the same time, after the joint venture, SAIC Iveco Hongyan has made great progress in technology and products, and the marketing channel construction has also been continuously improved. At the end of August, the introduction of the jieshi C100 improved the product lineage of SAIC Iveco Hongyan. The increase in sales volume is obvious, and the future market is promising. It is not difficult for SAIC Iveco Hongyan to be able to understand SAIC in the field of heavy trucks, and the sale of Huizhong heavy truck business becomes inevitable.
It can be seen that both the previous development plan and the current market situation have determined that the Huizhong heavy truck business is indeed a “chicken rib†for SAIC. After the Huizhong heavy truck business is spun off, SAIC Iveco Hongyan will become a heavyweight in the heavy commercial vehicle market.
Missed firewood will plan to move
After the domestic heavy truck market experienced the development of a roller coaster in the past three years, it has ushered in a situation where new recruits are coming. After companies such as Chang'an Heavy Trucks, Dayun Heavy Trucks, and Joint Trucks joined the war situation, competition in the domestic heavy truck market has become more intense.
This does not mean that they do not have a chance. "This year should be the best time for new companies to enter the market." Tan Xiuqing, vice president of Shandong Heavy Industry Group Co., Ltd., told reporters that due to the outbreak of market demand this year, many heavy-duty companies are trapped in the production capacity can not fully meet market demand. As a result, the space for new enterprise development is relatively large.
However, the so-called production capacity in the heavy truck market is limited, the bottleneck is mostly due to the engine, and weichai, which has a relatively high share of the domestic heavy-duty engine market, bears the brunt of it. There have been heavy truck dealers told reporters that in the first half of this year, many vehicle company leaders had come to Weichai to "grab the machine."
Corresponding to this, the entire vehicle company is paying more and more attention to the engine support within the system, and the degree of concern is gradually increasing. While Sinotruk, FAW Jiefang, Dongfeng Commercial Vehicles and other companies are more likely to match their own engine models in marketing and promotion, they have tasted the sweetness. Futian Auman, Shaanxi Heavy Duty Truck, Jianghuai Automobile and other companies also have many actions in this area.
On the one hand, the engine supply is tight; on the other hand, each vehicle company is busy mastering the engine matching power, and the market environment facing Weichai is very complicated. What is even more crucial is that with the gradual advancement of the 100 billion yuan strategy of Shandong Heavy Industry, the commercial vehicle-centric vehicle system, one of the four major sectors, has become a top priority.
Therefore, after news of SAIC's sale of Huizhong heavy truck business was reported, it was not groundless for Shandong Heavy Industry to actively follow up. According to a source close to Weichai, Shandong Heavy Industry is really going to buy Huizhong heavy truck business, and it is a package acquisition of production qualification and equipment. In previous news, this was also confirmed.
Weichai has always been interested in the production of heavy trucks. From the perspective of the product configuration of Huizhong heavy trucks before, it also has a “golden industrial chain†background. Weichai engines and Fast transmissions are all configurations of Huizhong heavy trucks. If Shandong Heavy Industry finally wins Huizhong heavy truck business, the market space available for it will be even greater. After all, Shandong Heavy Industry has accumulated enough in terms of product and brand, and sales and service network layout.
However, the acquisition of the Huizhong heavy truck business was at a loss, so that the idea of ​​Weichai had to be released.
Layout coastal line Heavy truck momentum
On September 8, China National Heavy Duty Truck and Fujian Yongan Automobile Company signed a contract to establish a commercial vehicle company project in Sanming City, Fujian Province. After the project is completed, it will form an annual production capacity of 80,000 to 100,000 vehicles for medium, heavy and light trucks. Prior to that, Sinotruk established a joint venture with Chengdu Trump to complete its layout in the western market.
East China has always been an advantage market area for China National Heavy Duty Truck. After the acquisition of Huizhong heavy truck business, the location advantage of Sinotruk in this region will become more apparent. “What kind of models will be produced in Shanghai after it is still not good, and it is not clear whether the Huizhong brand will be retained.†A corporate source who declined to be named told reporters that what is currently confirmed is that CNHTC has acquired Huizhong heavy trucks. Business is a foregone conclusion.
In fact, from the perspective of the recent market layout of China National Heavy Duty Truck, the production bases in Sichuan and Fujian are biased towards the China Card or even light trucks. The mitigation effect is not obvious for heavy trucks with relatively tight heavy truck capacity. After Huizhong heavy trucks are incorporated, their production bases are likely to continue to produce heavy trucks, and the production facilities that are expected by Weichai will also provide a lot of help for Sinotruk. At the same time, the geographical location of Shanghai will also save some of the logistic costs for CNHTC, such as the nearby matching of the Hangfa engine. In addition, in view of the acceptance and demand of high-end products in East China and the increase in demand for port transportation in coastal cities, it can provide a market entry point for high-end products of Sinotruk.
In addition, since Mann's share of China National Heavy Duty Truck, the development of overseas markets and new product launches are not obvious. Perhaps after the acquisition of the Huizhong heavy truck business, the timing and geographical factors such as high-end product demand and export convenience will promote the progress of these two areas of work.
At the same time, despite the frequent construction of plants in China's heavy-duty regions, most of them are still based on the strategic layout of corporate development. The Huizhong heavy truck business will eventually be owned by China National Heavy Duty Truck. Its influence is not as good as that of Shandong Heavy Industry. This is because, for the long-established and highly-reliable Shandong heavy industry, once it enters the heavy truck field, it will pose a significant challenge to the market structure and may further promote the automaker's self-built power system.
Heavy-duty trucks grab Shanghai Huizhong heavy truck