In the age of digital networks, the Internet has become a part of everyone's daily life. People are accustomed to using search engines to find necessary information, obtain information, and purchase products. Online marketing based on the Internet has also become an important part of the overall marketing strategy of many companies. Regardless of the size and size of the product, it has nothing to do with the use of the product. Internet marketing relying on the Internet has become a trend, and it has penetrated into every industry, including the machine tool industry.

Enterprise portals can be considered as the most popular method of online publicity, and they are also the most simple and feasible. An information-rich corporate website is the most direct window for users to understand the company and its products. In the area of ​​certain machine tool subdivisions, sales personnel of some companies do not need to scatter nets in order to expand their user base. For example, the Zhejiang new wave grinding machine, which is famous for the production of boring mills, utilizes online advertising and other channels to allow sales staff to wait at home for customers.

Of course, the function of the network is not only so. For example, uploading and processing video can make the audience feel the processing charm of the product more intuitively. With instant messaging tools, users can be closer to the user to provide more convenient and efficient services; It allows users to purchase products without leaving the house; provides online software including mobile phone plug-ins, and facilitates the selection and calculation of processing parameters. All of these are aimed at brand promotion and sales expansion. Although lagging behind other industries, some machine tool companies have begun to synchronize with the trend.

Although online shopping is no longer a trendy thing, online shopping malls or e-commerce solutions are still rare in the machine tool industry, where cold-colored products are predominant. However, compared to large-scale machine tools, matching products such as measuring instruments, knives, etc. are more likely to make achievements in this regard.

Sandvik Coromant has a complete e-commerce solution to provide fast and personalized online services. B2B services enable automatic transaction and archiving of key businesses (such as orders, order confirmation, invoices, and bills of shipment, etc.) Through ShopOnline, you can place orders for standard products and check prices, availability, delivery time, order status, order and invoice records. At the same time, the program can also provide product technical information such as 2D, 3D CAD reference drawings, etc. Through the related links, the user can obtain the cutting parameter recommendation and the combination of blade and body.

Hexagon opened an online measurement mall in 2011 to provide customers with high-quality, convenient, and fast services. The mall meets the fast-paced, personalized and affordable purchasing needs of modern customers through the use of discounted goods, monthly famous products, and general merchandise. The three modules of goods make up for the shortcomings that customers have in purchasing through regular channels. In addition to all the probes and probe products that can be delivered on the same day, Hexagon Online Metrology Mall will also focus on the individual needs of customers in the measurement system use process: including various types of advanced training , training manuals, measurement books, etc.; special offer items will always provide visitors with additional surprises through price promotions and promotions.

In addition, the application of mobile phone plug-ins is closely following the trend of the Internet era. Sandvik Coromant and Iscar and other cutting-edge companies have launched their own online application plug-ins for mobile phones and tablets. This allows handheld portable computing tools. It is possible to optimize the cutting parameters at any time in the processing site.

Nowadays, Weibo, with its simple operation and convenient information release, has become the latest trend in the Internet era. The number of microblogs in the machine tool industry in the industrial sector is gradually increasing. Although there are no successful examples of microblog marketing, it is believed that soon. In the future, micro-blog marketing cases of machine tool companies will come into being. We will wait and see.