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Since the beginning of this year, many companies have frequently gathered global merchants to hold dealer conferences, and strive to start the first shot of the opening year.
On March 3, Sidon Lighting held a national distributor conference on the theme of the new chapter of Yuema Yang Whip, which was held at the Kempinski Hotel in Huizhou. The conference aimed at manufacturers to discuss the three-year development plan of the Sidon brand. The conference won the extensive participation of the Sidon dealer system. About 300 dealers from all over the country came together to live in Huizhou, Huizhou, and joined hands to make a prosperous 2014 jump. Through this national distributor conference, Sidon manufacturers have unified their thinking and ready to go. And in the excellent achievements of the project, this year will strive for breakthroughs in the field of home lighting and outdoor lighting.
On March 21st, TCL Lighting launched a new product launch conference with the theme of big breakthrough, and signed an order of 130 million yuan on the spot, which started the first shot of TCL lighting. At the meeting, TLC lighting indoor lighting applications T5, downlights and other popular.
The similarity between the two seems to indicate that the home market is still the main battlefield, and the channel is still the main theme of the industry.
The channel is king and the terminal wins. If there is no channel, marketing will become a waste of wood. No matter what kind of products and services can't be recycled, the company will not be able to produce it. Without channels, good products can't be good products and pass to the end consumers. Entering the era of LED lighting, the construction and layout of channels is also essential. Channel construction is a systematic and stable long-term work. Enterprises need to choose different channels for different products and markets; choose their own channel operation mode according to their own ability and strength; establish a set of effective channel management. system. At present, China's LED lighting channels mainly include engineering dealer channels for government and large-scale engineering projects, professional engineering channel, OEM and ODM as the main form of export channels, traditional lighting distribution channels and emerging e-commerce channels. Different LED lighting products have different customers, which have different consumption channels, and correspondingly constitute a specific channel structure. LED lighting companies can choose the right channel and form according to their product characteristics and target market. The typical channel operation modes in the lighting industry mainly include channel direct operation, small regional agency system, provincial-level regional agency system, implicit channel agency system, and project direct operation. Different channel operation modes have different powers for the investment of funds, personnel, and the ability of the terminal to control the marketing strategy. Enterprises need to establish a scientific and rational channel operation model based on their own strengths and marketing strategies.
However, the recent real estate transactions have fallen sharply. Why do lighting manufacturers still rush into the home field?
LED has been mature applications in outdoor lighting and display products. There are few applications for home lighting products. China is a big consumer with a population of 1.3 billion. Home is always the largest consumer market, and some people in the industry pass data analysis. It is expected that China's LED indoor lighting market will maintain rapid growth in 2013 and 2014. It is estimated that the output value of LED indoor lighting in China will increase by 46 in 2013, which will reach 45.6 billion yuan. It is estimated that the output value of LED indoor lighting will reach 64.8 billion yuan in 2014. With the continuous improvement of technology and the continuous decline of prices, LED has become an unchangeable trend in the home field, and it is the mainstream of the industry. Many enterprises in Huizhou focus on the LED industry. In the upstream industry chain such as packaging and chip, there are a number of industry leaders such as Cree, TCL Lighting, German Volume I, Yuanhui Optoelectronics. For them, the application of their entry into indoor lighting products should be something that comes into being.
1. Hydraulic pump: mainly used to provide hydraulic oil power source.
2. Hydraulic cylinder: mainly used for the implementation of components, the hydraulic energy into mechanical energy.
3. Hydraulic motor: It is also the 1 kind of executive component, which converts hydraulic energy into rotary mechanical energy.
4. Hydraulic valve: used to control the pressure, flow and direction of the hydraulic system.
5. Hydraulic pipeline: used to connect various hydraulic components and transmit hydraulic oil.
6. Hydraulic oil tank: used to store hydraulic oil.
7. Hydraulic controller: used to control the operation of hydraulic equipment.
8. Hydraulic accessories: including various seals, connectors, pressure gauges, oil filters, etc.
9. Hydraulic press: such as hydraulic machine tools, hydraulic cranes, etc.
10. Hydraulic system: a system composed of the above various hydraulic equipment.
Many domestic lighting companies actively seize the home market