“The car market that opened in the new year is really like the temperature, and it will drop in a straight line and it will be uncomfortably cold.” A 4S shop manager of the micro-car brand stated that with the end of last year, the purchase tax and the removal of cars from the countryside, trade-in, and other favorable policies were canceled. The sales of mini-vehicles dropped sharply.

Small displacement orders halved

On the 11th, the breeze added to the rainy weather, so that Guangzhou was covered with a layer of cold. In Dongpu A EC Motor City in the east of Guangzhou, there is no longer any excitement before New Year's Day. The parking lot that is rarely found in the parking lot is also empty.

“The weather is cold and everyone is reluctant to go out. There are fewer people watching the car.” Many years of sales have taken place in this area. Mr. Liang has quite a feeling, although he has been mentally prepared for comparison with last December and the New Year. The sales situation, Mr. Leung could not help but sigh, "Last year in December the car market is still hard to find a hot hard to find, in an instant the auto market has come to a 180-degree turn." According to it, starting from New Year's Day, the car came to the crowd As a result, there are few consumers who come to the store to test their cars.

The traffic flow of FAW-Volkswagen Stores, Great Wall Stores, BYD Stores, Shanghai Volkswagen, and Changan Ford Store visited by the reporter was significantly reduced from the end of last year. A brand marketing manager told reporters: “This is the coolest auto market in four or five months!” According to the dealer, at the end of last year, small-displacement cars had an average of 10-20 orders per month, but they entered the New Year. In this shop, orders for small-displacement cars have been significantly reduced, sometimes with one or two orders a day.

In the racecourse with a large number of people on the weekdays, Lin Dachang, chairman of Guangdong You Dao Automobile, revealed that the cancellation of the three major policies will have more or less influence on the market sales. Compared with the end of last year, the Group’s BYD and Great Wall cars have also reduced their orders in recent days.

During the interview, the reporter noted that there are still many brands that have launched a purchase tax promotion policy and want to attract popularity by extending purchase tax incentives. However, the elimination of purchase tax incentives led to the early release of the consumption power of most small-displacement vehicles and the short-term wait-and-see attitude of the consumers who did not purchase cars. “This policy will also have a negative impact on consumer psychology in the short term.” Some dealers believe that consumers need 1 to 2 months to spend their psychological adjustment period. This will have a negative effect on sales during the New Year.

Mini car sales dropped sharply

In fact, the cancellation of favorable policies such as purchase tax and automobile to the countryside not only has an impact on small displacement, but also has a greater impact on the mini-vehicle market.

According to a person in charge of the 4S store that controls the BYD and Changan brands, after entering the New Year, 10% of the subsidy for the countryside and 2.5% of the purchase tax have been cancelled. This has a great impact on mini vehicle sales. In the Chang'an brand shop, there are more than 10 singles every day, "Entering January, the order is pitifully scarce!" According to it, after the cancellation of the two major policies, the market terminal is equivalent to a discount of 5000-6000 yuan, which It has a huge impact on the sales of cars with only a few million yuan.

Similarly, Shanghai GM Wuling dealers also stated that the cancellation of the two major policies has a significant impact on the mini-vehicle market. The dealer revealed that the buying habits of people who buy mini-vehicles and cars are not the same. Micro-vehicles will be bought when they are needed as tools. The end of the year is not the traditional mini-vehicle buying season, coupled with the policy of going to the countryside. Cancellation, many users in need have basically completed car purchases in December last year, so there will be an airline in January.

However, there are also informed dealers that the sales assessment in the past year has been completed, the current manufacturers are undergoing strategic adjustments in the terminal market, the market price on the one hand there is no big promotional efforts, on the other hand many business policies have not been set down, distribution At the same time, the commercial level was not good at pushing. In the two backgrounds, the cancellation of the two major subsidy policies at the same time led to a low sales volume in January. The person thinks that after the spring of next year, the sales volume of mini-vehicles will rise, but whether it can increase at such a high rate this year depends on the changes in the environment.