Volkswagen CEO Martin Wendeng revealed in an interview with Automotive News a few days ago that the company is updating its product mix strategy and model brand planning. It intends to include pickups and small cars/mini vehicles in the future and to prepare for challenges in Toyota's pickup market. Existing position.

Volkswagen's Volkswagen, Skoda and SEAT brands will launch their own mini-vehicles to fill the VW Group's largest product lineup. The first is the Volkswagen brand microcar Up! Already in some countries, the market has begun to accept orders; followed by Skoda’s Citigo mini-vehicles developed on the Volkswagen MQB platform; and the Xiyat Mii city car is expected to be available in November this year. Winterkorn expects the future Volkswagen Group to sell hundreds of thousands of microcars each year.

Volkswagen also plans to challenge Toyota in the pickup market. Despite Amarok's current popular pickup products, Wendorn said: "Amarok is only a beginning. Asia and South America are all regional markets with special significance. We need to expand the range of products with different specifications like Toyota Motor."

Wen Deen particularly pointed out that how to implement the product modularization development strategy is one of the major challenges in the realization of the world's first process, and the impact created is second only to the talent shortage.

From a medium-term perspective, Volkswagen will maintain its four major platforms. The first is the longitudinal MLD platform (Modular Longitudinal Platform), which produces cars such as the Passat, Audi A4, A6, A8 and A5 Coupe, Q5, covering all models currently produced on the PL46 platform, including Bentley and Phaeton. This is followed by the horizontal MQB platform (Modular Transverse Matrix Platform), which is used to produce all models derived from the current PQ35 platform, such as Golf, Jetta, Audi A3, Skoda Octavia, and the aforementioned Skoda Citigo Mini Vehicle. The third is the Colorado Platform for SUVs, Vans and pickups, including the VW Touareg, Porsche Cayenne and Audi Q7 SUVs. Finally, a new generation of small family car platforms (New Small Family Car Platform) is used to produce small cars other than Citigo, such as Up! And other models.

Regarding the Bentley brand's SUV release, Wendeng said that no decision has been made yet, but he thinks that referring to Cayenne's role in Porsche, it is clear that SUV is an area that Bentley cannot ignore.