Research data:

A total of 403 sample questionnaires were collected and 377 valid samples were taken.

Research Summary:

In questionnaires, almost 80% of independent maintenance companies (chain stores and single stores) accounted for.

Participating companies mainly come from five provinces and cities: Jiangsu, Zhejiang, Henan, Anhui, and Shanghai;

The number of stores that chose to cooperate with Taiping accounted for more than 60%;

Most of the participants believe that the premium price, discount rate, and popularity are still the main decision-making factors when the owner selects insurance;

Affected by fees, environmental protection and other factors, the accidental vehicle maintenance resources will become increasingly concentrated.

Why did we initiate this research:

The auto insurance and accident vehicle business has always been a very important part of many store sales, especially for auto repair companies that are mainly engaged in accident vehicle business. After the fee reform, the owner of the car from the purchase of auto insurance to the vehicle out of danger, the decisions made are cautious, auto insurance difficult to sell; On the other hand, insurance companies in order to win the hearts of 4S stores, often with fixed-point repairs in exchange for 4S shop belt In the coming premium, the source of the accident car in the store has become less;

Is there any good way? In your opinion, how can maintenance companies and automobile insurance companies achieve a win-win situation better?

In this investigation, AC Motor hopes to understand the current stage's awareness and profitability of auto insurance through a series of questions, and at the same time, it can help the stores to sort out their auto insurance business. You can also put forward your valuable information for auto insurance companies in a message. Thanks for your participation and sharing.

Questionnaire survey results

1. Your company type

â–² The independent maintenance companies (single store + chain) that participated in the survey accounted for about 80%.

2. Which vehicle insurance company does your store cooperate with?

▲ Choosing stores that cooperate with People’s Peace Plaza accounted for more than 60%. From these samples, it seems that after the fee reform, the insurance market concentration became higher and gradually shifted from homogenous competition to differentiated competition.

3. What do you think are the main influencing factors for car owners choosing car insurance companies?

â–² Most of the participants believe that the premium price, preferential margin, and popularity are still the main decision-making factors when the owner chooses insurance. In their view, the recommendation of the store sales staff does not seem to have played a big role, which should be in line with the insurance company. The online marketing and sales channels are more and more familiar to people and they have a certain relationship. It is simply too easy for the owner to give the vehicle a new insurance. The next APP, registration, payment, and waiting for the insurance policy may be even lower than the price. Stores sell cheaper.

4. Does your store have a dedicated auto insurance salesperson or team?

â–² More than 40% of the stores indicated that they did not have auto insurance sales personnel.

5. Does your store have a plan to use a car insurance to make a marketing package? How's the effect?

â–² Once, auto insurance was used as a sales promotion program for many stores to collect customers. For example, car insurance sent maintenance, car washing, and replenishing paints. Now, the effect of this method is less and less obvious. The reason is that vehicle owners have online insurance. Similar gifts, and the gift service is usually completed by the insurance company designated service network.

6. What is the average monthly premium sales of your store?

â–²For premium sales, nearly 70% of the participating stores have chosen less than 100,000, and most of them are single stores. Perhaps for these single stores, this is a better than nothing business.

7. Does your store have a system that uses a professional third-party insurance platform?

â–² More than 60% of participants did not use the system of third-party insurance platforms. The main reason may be that the matching of their business is not high, because a small part of participating in this survey is the car wash beauty shop.

8. What is the proportion of your store’s sales in the incident car maintenance to total sales?

â–² There is no accident vehicle business and 50% of the selected vehicles account for 10% to 20%. This result is more in line with the above. Under the influence of the environmental protection policy, even the original stores with this business can only be stopped.

9. What are the main sources of accident car repair business in your shop?

â–²We can see that insurance companies only accounted for about 20% of the customers for maintenance, and most of the accident vehicles originated from old and new customers.

10. After the re-instatement of the auto insurance fee, is the number of accident vehicles in your area decreasing?

â–²Unsurprisingly, it indicates that the apparent decline has accounted for more than 60%. The various measures for fee reform will undoubtedly affect the decisions made by owners when dealing with accident vehicles. On the other hand, with the popularization of mobile internet, information Getting more and more convenient, owners can now learn about insurance through various information channels.

11. In your area, is there an increasing concentration of emergency vehicle maintenance resources?

â–² Affected by fees, environmental protection, and other factors. In addition, with reference to countries with higher maturity of auto insurance such as the United States, the maintenance resources for accident vehicles will become more concentrated.

12. In your opinion, how can maintenance companies and automobile insurance companies achieve a better mutual benefit?

Featured message:

It is a long-term mechanism for insurance companies to reduce the standard of damage and price of 4S stores to the same level as that of repair shops. This requires the implementation of the unified policies of the China Insurance Regulatory Commission to change the status of the industry.

Respectively improve their own maintenance quality and service quality, allowing customers to independently choose maintenance points, improve market competitiveness, so as to further standardize the market!

I think that serving the customer is the core value, the insurance company is too realistic, and the accident car price for the repair shop to be set by the sales premium industry level is very unreasonable. This directly affects the maintenance of the customer's spare parts. It is critical to think that insurance companies must cooperate with local integrity repair plants. Do not look at the reality. Which ones should cooperate more with which premium?

Provide high-quality services, give close to the customer's service projects, both parties to provide better, more cost-effective programs to give customers, the club's form to increase customer activity and loyalty.

With trust, complementarity, and sincerity, auto insurance companies should not distinguish between big customers and small customers.

If you are open for repairs, don't pay for premiums at the expense of repairs.

The insurance company does a good job of the service and, in addition, treats the maintenance company equally.

Vehicle maintenance is a post-service. We should not only look at premiums, but we should also develop cooperative social maintenance facilities to reflect the service attitude of insurance companies.

Good underwriting conditions, good claims standards, convenient insurance methods, winning from service and maintenance cost-effectiveness, service owners.

At present, the insurance company's commitment to large-scale maintenance companies is in excess, and there is no concrete arrangement for the chain automobile service.

Maintenance companies should use a car insurance company as the only company to issue orders.

Insurance companies should separate their businesses from repairs to jointly maintain a reasonable profit in the insurance market!

Motorcycle Powder Coating

Motorcycle powder coating

Motorcycle Powder Coating,Motorcycle Powder Coating Wheels,Powder Coating A Motorcycle Frame,Powder Coating A Motorcycle

Chongqing Yitumei New Materials Co., Ltd. , https://www.cqettume.com