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A few days ago, it was a coincidence that a report was made that nine South Korean Kia Motors employees and former employees were sued by South Korean prosecutors for illegally selling automobile manufacturing core technology to Chinese automakers. According to South Korean media, this is the first case of commercial espionage involving automobile technology in China and South Korea. In an interview with reporters, Zheng Changzheng, general manager of Kia Motors (China) Co., Ltd., said that Kia “Sorento†has discovered a number of alleged plagiarism design incidents in China. The company is collecting data and has passed it to the Korean headquarters and is studying intellectual property issues. , may consider prosecuting related Chinese manufacturers in the near future.
It is unclear what kind of car Kia "Sorento" is, but I feel that technology must be inferior to "Shenzhen VI" and "BMW" or "Benz". This kind of low-level car technology cannot be done by the Chinese auto industry elite! ! !
The development of Chinese autos has been more than 50 years, and joint ventures (learning) have also been carried out for more than 20 years. Is this kind of car technology not mastered? We have to ask, what's wrong with our car elite? How are you collectively aphasia? Who will give the Chinese auto elite? !
Seeing China's 9.6 million square kilometers of land, roads, parking lots and production lines are almost all foreign cars and foreign brands. You can really stand it!
Seeing the hard-earned Chinese people, dripping with blood, the sweating renminbi flows silently into the pockets of foreign manufacturers, and our people are enjoying the automobile civilization at twice the cost of foreign countries. You can really endure! !
Seeing this kind of foreign sunset industry and eliminating products to make money in China, the national nation’s blood is slowly losing, and you can really bear it! ! !
Take a look at the history of cars in two small countries that are next to us:
The founder of the Japanese automobile manufacturing industry should be Yoshida Yoshida. In 1904, he established the Tokyo Automobile Manufacturing Plant. Three years later, he produced the first domestic gasoline-powered sedan, Taikouri No. 1. In 1967 Japan surpassed Germany to become the second largest automobile producer.
The major development of the Japanese auto industry was from 1950 to 1967, and it took the Japanese 16 years to make Japan the world's car giant.
Look at South Korea: South Korea's earliest car production company was the Kia Motors Corporation. It was founded in December 1944. However, due to political instability after World War II, the company has been in a state of recession for a long time. The real start of the Korean auto industry In the early 1960s, auto makers began trial production of cars by assembling imported parts and components. Until 1970, South Korea's annual production of cars was only 28,000.
In the 1970s, the Korean government implemented the policy of "automotive localization," and each auto company began to introduce large-scale foreign production technologies. In 1973, Hyundai Motor Co., Ltd. introduced Japan Mitsubishi's engine, drive train and chassis technology. In 1975, it began to develop and produce automobiles and exported to Africa. Localization policies have enabled South Korea's auto industry to achieve rapid development. In 1985, South Korea’s annual production of automobiles was 370,000 units. In 1986, it reached 600,000 units. In 1989, it produced 1.13 million units. In 1990, it produced 1.32 million units. In the following five years, the average annual growth rate was basically the same. It stayed at about 15%, reaching 2.54 million in 1995. The Korean auto industry has also formed a market pattern with companies such as Hyundai, Kia, Daewoo, and Ssangyong. South Korea has also become a world leader in automobile production.
After the Second World War, the rapid growth of the Korean economy was seen as a miracle, and the development of the automobile industry played an extremely important role. It took less than 6 years for the Koreans to approach and produce their own products!
Let's take a look at our automotive industry!
The Chinese automobile industry was born in 1953. On July 13, 1956, the first domestic liberation brand CA10 4-ton truck was sold off at the first automobile factory. Since 1957, some provinces and cities have also started to manufacture cars. By 1963, there were altogether 18 automakers and 45 automakers. In that year, they produced about 20,000 autos. From this time onwards, a new structural system emerged in China's automobile industry, forming four more powerful automobile production bases in Nanjing, Shanghai, Beijing and Jinan. Among them, the Shanghai Automotive Assembly Plant trial-produced the first prototype on December 26, 1957, and was named the SH58 Type I three-wheeled cargo vehicle. In 1965, Beijing Automobile Factory also made two BJ212 prototypes.
After making a jeep and a three-wheeled car, Shanghai Automotive Assembly Factory decided to design a trial-produced mid-range sedan. After research and confirmation, with reference to the Polish sedan chassis in Warsaw, the United States of the sleek car model, equipped with the Nanjing Auto NJ050 engine for trial production. In September 1958, a prototype car was prototyped and named the Phoenix car. After deciding to raise the grade, the former Soviet Jim car was a prototype and the second round of trial production began. It is equipped with the Nanjing NJ070 engine and the rear axle with the rebuilt Yuejin rear axle. In January 1959, a prototype vehicle was prototyped. The body of the car is slightly wider, black, still marked by the phoenix. On February 15, 1959, the first prototype was driven into Zhongnanhai. The first Ministry of Machinery Industry requested to continue trial production in the first half of 1959 and to present the 10th anniversary of the National Day. After the demonstration, the new round of trial production was modeled after the Mercedes-Benz 220S sedan in 1956. The Shanghai auto industry is organized by professional companies and the factories are trial-produced according to plans and professional division of labor. Shanghai Automotive Chassis Parts Factory completed the assembly of the suspension, steering gear, front shock absorber, transmission shaft and brake in 7 months. On September 28, 1959, Shanghai Internal-combustion Engine Fittings Factory produced a trial engine; Shanghai Zhengxingtai Automobile Component Manufacturing Factory produced a transmission and spiral bevel gear, and Shanghai Automotive Assembly Factory completed the automobile body manufacturing and vehicle assembly in five months. On September 30, 1959, the new Phoenix car was finally born.
Before the reform and opening up, the Chinese auto industry took a road of independent development. At that time, the four major models - Liberation, Nanjing Yuejin, Jinan Yellow River, Beijing 212, the capital was 100% state-owned, parts and components are also 100% localization , Also independently developed the "Jinggangshan", "Eastern Red" and "Red Flag" cars.
Over the past 20 years of reform and opening up, most domestic automobile manufacturers, especially car companies, have chosen the "joint venture with multinational auto industry giants". During this period, the Chinese auto industry invested a total of nearly 160 billion yuan, and introduced more than 300 kinds of nearly 600 foreign advanced technologies, forming three major automobile groups with FAW, Dongfeng and Shanghai as the backbone. China’s current automobile production and sales volume ranks second in the world, second only to the United States. However, because core technologies and brands are owned by others, we have become people’s “car processing plantsâ€. We lack proprietary brands and our automotive industry profits are meager. The more you live, the worse!
20 years! In 16 years, Japan became the world's automobile lord, and in the 6th year South Korea has also completed the road of learning. Is it true that the Chinese people are really stupid! The elites of the Chinese auto industry are really incompetent!
Where is your wisdom?
Where your blood is going!
Are you still in the backbone?
I have to ask this question: Who will give the Chinese car elite!
We saw that the Chinese auto elite were paralysed, and smirked in front of the foreign owners. The poor Chinese auto elite had spurred themselves or unknowingly cast themselves for jobs, high salaries, and to become noble foreign companies. soul.
The castration of senior Chinese elites is mostly voluntary and belongs to the category of “self-revolutionâ€. The purpose of this revolution is simple: to acquire status and interests, they are similar to the eunuchs’ mentality, and they have no national righteousness. In concept, the only thing that exists is how to get the favor of the foreign owner to raise salary, promote the government, and go abroad. (We look at some of the children of senior executives of China Automotive Joint Ventures are Chinese)
Will the auto elite's self-castration create the current situation? No! The core of the problem is not just the elite self-castration:
1, foreign car capital tycoons:
China’s FAW, Dongfeng and Shanghai’s three major automotive groups including Beijing Hyundai and other key Chinese automobile pillars have all become foreign factories. China’s auto management elites and technical elites lie on the thick fat belly of foreigners and hold bottled drinks idly. Bright red milk, (this is all the blood of Chinese people). Foreigners do not need them to think about technical issues. It is sufficient to manage production problems. Elites who have worked in foreign companies point out drawings of foreigners who have no right to change the position of a screw.
What is even more ironic is that the Nissan president, who is a joint venture with Dongfeng Motor Group, evaluated after the joint venture negotiations that the Chinese contribution of the project is equal to zero. It's hard to hear and very harsh. The output, sales, profits, and taxes of the automobile had once ranked Dongfeng Group, which is the first in the country's counterparts. Today, it fell to this point. But think about it carefully, people do not speak badly. Dongfeng Group does not engage in independent development. Technology and advanced management are all others. What contribution does Dongfeng Group have?
In front of these foreign car capital tycoons, our car elites finally bent down, gave up their dignity and struggle, and licked the cheese that others had lost!
Let's take a look at those Chinese farmers who could not be called as elites: Only the Wenchang peasants Fuxiangbao with a primary education level invested more than 10,000 yuan to build a car. The speed of self-made vehicles can reach 80 kilometers per hour; Shangluo City, Shaanxi Province The farmers Guo Shujun recently invented a "ultra-micro-electric household electric four-wheeled vehicle." Farmer Wang Hongjun of Tangshan also built an amphibious vehicle with a speed of 140 kilometers per hour.
In a strict sense, they do not call cars. They do not have professional knowledge, no tooling equipment, no government funding support, and rely on a cavity! The people have spent so much money to train you. Are you really inferior to the few passionate peasant brothers?
Perhaps for these auto elites, they are individuals and they need to support their families. It's hard to say that they don't have the bones. They are excused for being sentimental.
As auto companies, they are companies. The purpose of the company's operations is to maximize profits, and they are forgiven for extinction.
2, the management of the automotive industry:
You are the policy makers. It is your decision on the future and fate of the Chinese auto industry.
Strategic level: What kind of car? Whoever builds cars is the core issue in the development of the automotive industry. Ford Motor Co. founder Henry Ford said in 1903 that "we use the best materials, the best staff, and create a good car that everyone can afford." The reason is that it has realized the dream of "letting every American family get on the car", and fulfilled the brilliance of more than 15 million T-cars. Ford's concept and positioning of building a car has become the standard of most countries in the world.
What is your positioning of the Chinese automotive industry for our automotive industry authorities? It may be positioned on the "car" of the sedan, popular interpretation: sedan - a special vehicle of the ancient ruling class. Sedan chair, a means of transport by means of human or animal husbandry, carrying it, and carrying it. The Bible is also recorded in Isaiah. In Roman times, only the lady of the Queen and the Senate members could ride. Since ancient times, the sedan chair has been the means of transportation for the Daguan nobles. Ordinary people can only use the sedan chair on major festive occasions. The most typical one is the mannequin, mainly to satisfy the vanity and laziness of the elite. As stipulated by the Qing dynasty, any official with more than three grades of goods should take “four people to lift†in the capital and “eight people to lift†in the capital city; Governors in the other provinces should take “eight people to liftâ€; the Governor’s Department should take “four people to liftâ€; Imperial Minister, take the "eight lift" and so on. As far as the royal family is concerned, the number of sedan chair rides was increased by more than 10 people and even more than 30 people. In addition, there are still some other aspects of the sedan chair, showing the strict hierarchy of the feudal society. Just like what kind of sedans Chinese officials are sitting at.
What is China's automobile development strategy? Judging from the current results, it is "actively bringing in foreign excellent car manufacturers to produce cars in China to meet the requirements of Chinese officials who can express Guan Wei's vehicles, and gradually increase the level of integration with the international level; through the appeal of official vehicles, the company actively promotes the use of Chinese family cars. The market leads the common people's preference for foreign brands; policy barriers establish non-technical barriers to protect foreign brands' technology and market leadership in China."
Tactical level: Do you really can't organize a national team to study automotive core technology? Organize one of the most professional automotive research teams, focusing on the core technology of the car. This foreigner has given us the flesh and blood we have been able to give us twice as much as we can.
The talents for the development of Chery cars come from Dongfeng Motor Group. They developed the cars for a short period of time at Chery. However, Dongfeng Group itself had developed a "Little Prince" small car a few years ago, but it did not produce it. This shows that the problem of developing cars in China can be used by Mencius: If you can't, you can't do it.
Didn't you have a study plan? What did you sign when you were in a joint venture with a foreign country? How does the technology change in the market? The domestic market is all foreigners. What technology do we need?
You gave the backbone automobile group that the Chinese had accumulated for decades to foreigners (almost all plant equipment, all R&D technical capabilities), and you also made almost all of the other manufacturers that can build cars; they were almost all excellent in China. Car talents are given to foreigners, forcibly castrated or self-revolutionary by foreigners. What are you going to do in this situation for independent research and development? You again turned to restrict the entry of private capital into the auto industry. The industry management has caused the Chinese auto industry to be relatively backward. Do you admit it? You are the culprit in the castration of the Chinese auto industry and automotive elites! It is the Chinese representative of foreign capital! But what we have to ask is who are you smashed? ? ?
3, consumers:
Consumers are harsh and innocent. They demand reliable performance and beautiful appearance on automobiles. This is the basic rights of consumers, but you cannot support the national industries and brands. You don’t feel convinced that you have married the Chinese auto elite. Look at Koreans!
The following is a user's Korean line, after reading may be a little touch:
Stepping out of Incheon Airport, a new world of cars is in sight. Sitting in a modern taxi, I secretly conducted a long investigation. In more than 40 minutes, there were no less than 3,000 vehicles passing through the eyes, of which only two BMWs and two Mercedes were imported cars. The rest were all “made in Koreaâ€, and the most were the Korean national cars Sonata and K. Wah. And modern refine. Among the hundreds of SUVs, Ssangyong's Leicester and Collant accounted for more than 50%. “Does South Koreans like imported cars?†I asked the driver Mr. Park. “Koreans certainly like good cars, but we just want to use our own cars, or do we call Koreans?†Drivers are short and powerful. The answer seemed to me as much as this.
Mr. Park told me that in South Korea, all taxis are domestic brands, of which Hyundai and Daewoo account for the majority. In general, Hyundai (Kia) and Daewoo models are affordable, the choice of the working class; Ssangyong is the first choice for a few high-end users and SUV users. In the end, he repeated what he said just now: "Koreans must use Korean cars!"
South Korea’s economic growth has relied on the automotive industry as its leading industry, while the automotive industry’s take-off has relied on the patriotic enthusiasm of more than 40 million Koreans. People in the country, take a look at our car market, take a look at our traffic, how many cars can be called with "individual brands"? ! In addition to the frustration that our average consumers have with the collective castration of automotive elites, should we still do something more? What do you want?
4, government officials:
In China's government procurement plan, the largest order, the largest increase is still the purchase of cars. It is reported that in 2006, the Chinese government’s auto purchase reached 70 billion yuan, of which the sedan occupied the largest share.
Official vehicles account for 10%-15% of market share. Foreign brands become official vehicles are by no means the ultimate goal of foreigners, but use it to demonstrate the effect of national car consumption behavior. The "official car" image brings about special brand influence. Due to this kind of demonstration or guiding role in the consumption of high-end luxury cars by the general public, the German Volkswagen has taken up this cheapness. The study of the German Volkswagen brand in the Chinese market has found that: Guiding Chinese government officials to step towards luxury is a German car. The key element of China’s success has been that the official’s contribution to foreign car brands since reform and opening up has been estimated at more than 2 billion yuan.
The basic use of cars by government officials in South Korea is basically produced by domestic companies such as Daewoo and Samsung. Why did we come to a country where our national auto industry is developing, and our government officials and civil servants are not proud to ride their own brand cars? Instead, it is necessary to set various thresholds for it and restrict the localization of official vehicles. This cannot but let people reflect.
Do you agree that government officials have dismissed the Chinese automotive elite?
20 In the past, the Chinese auto industry is still on the "joint venture" road. We still don't see several domestic car brands.
Twenty years have passed. Now South Korea is still saying that China has stolen the technology of a bad car. Do the elites of the Chinese auto industry still allow 1.3 billion people to wait for 20 years?
20 years have passed and we have the right to ask when you can grow up! ! !
The last thing to say is that the real Chinese auto elite will not be castrated, and China’s auto industry will not be mined as such. Geely, Chery, and Chinese national brands have shown a strong momentum despite their unsatisfactory results. It is no longer that the new Big Three Group will soon rise. At the same time, we also see the ability of the General Party Secretary Hu and Premier Jiabao to have the ability to govern and the people-friendly style, so there is reason to believe that the automotive industry will have a beautiful Tomorrow, they will give us a surprise.
Author: Xu Hailiang http://blog.sina.com.cn/u/4662764a010007wz
Editor's note: This article is a QQ netizen strongly recommended to editors. After watching it, as an editor I want to take a case! We can think of Mr. Xu’s article as a grudge from an old angry young man about the status quo of Chinese cars, but the editor and the author have a common hope: May this article have some inspiration for industry executives.
Who will give the Chinese auto elite? !