Year-end off-season warfare vehicle accessories two-line full battle


December is a pass for all industries. For a car market that has been in a state of recession for several months, this pass may be even more important. Vehicle accessories two lines open war on the evening of November 30th, the reporter got accurate news from Great Wall Motor: From December 1st, the Great Wall two-wheel drive and imported four-wheel-drive system Saif all cut prices. Among them, luxury, ultra-luxury two Sefar price cuts 8,000 yuan; configuration Webster automatic sunroof, imported adjustable cruise constant speed system, ultra-thin super bass system top-level configuration two-wheel drive, four-wheel drive Saifa lower prices are as high 10,000 Yuan. According to news from the Great Wall Automobile Propaganda Department, Great Wall Saif has maintained the status of sales of similar models among all SUV brands in the country. However, there is an undeniable fact that SAF sales are also affected by the lukewarm climate of the auto market. At the same time, FAW Car also announced on the same day: The company has successively adjusted the price of more than 100 kinds of related accessories that MAZDA6 users are most concerned about, with the highest price reduction rate reaching 40%. The scope of price adjustment includes maintenance parts, common parts for maintenance and parts for accident vehicles. The impulse war concerns the entire year, which is the two latest price cuts announced directly by manufacturers, involving sales and service. For the December level, more will squeeze most car dealers. It is understood that at present, the factory has been steadily carrying out reshuffling for the survival of the fittest of authorized brand car dealers. And reaching the end of year sales target will be the best reason for the elimination of weak authorized dealers. The assessment of the factory and the withdrawal of funds will exert double pressure on the distributors. In addition to the price cuts announced by the factory, the dealer's dark descent has been much greater and the scope is wider. At present, in the Changsha market, the reporter found that once a very popular 2.4-liter mainstream model, the dealer's actual selling price has fallen more than 20,000 yuan. In the imported car market, price reduction banners such as “imported original Nissan Style 298,000 yuan” and “imported Honda Civic 198,000 yuan” were directly linked to the beams on the exhibition hall. The peak of change is coming. Behind the price cuts of many models, it also hides the omens of the upcoming peak of the listed models. Many old car prices, mainly for the new model to give way. Some brand manufacturers, even in the form of underwriting, let old cars start to be freely priced by local dealers. Judging from the current situation of reporters, it is possible to become the peak period for the listing of 2005 new models of various brands around January 1, 2005. In the past two years, a small change in the past few months, a big change in the year, has almost formed the old brand to improve the cost-effective means. In January 2004 alone, there were no less than 20 variant vehicles listed. The 04 models of Sail, 04 models of Fukang, 04 models of Chollima, 04 models of Chinese and 04 models of Palio have all greatly improved the price/performance ratio. Now, New China, New Sunshine, New Audi A6, New Carnival, and New Youliu have already begun to emerge. It is estimated that most of the new models of the 2005 models will go to the market after the current old car price cuts.

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