As of the end of June 2012, Bridgestone (China) Investment Co., Ltd. has cooperated with China's indigenous non-governmental conservation organization Shanshui Nature Conservation Center (hereafter referred to as landscape). The first three-year “Yingua Nian Bao Yu Ze Ecological Protection Project” has been launched. Successful completion of the first year plan. In the past year, the project has been implementing the goal of “building a government-authorized, long-term, sustainable community protection action capability in the Nianbao Jade Ecological Zone”, and effectively implemented the scientific protection and research year in the Jade Reserve area. Biodiversity and ecological environment-related work.

In June 2012, the protection project was once again started in the Nianbao Yuze area in the east of Sanjiangyuan. At the start of the project, the project proposed the concept of "ecological new cube": to deal with the complex biodiversity challenges in an integrated way, and to promote the concept of complete protection of habitats and ecosystems among the public; governments, NGOs, academics The cross-border cooperation of enterprises, together support the concept of protection based on community-based actions, and realize the protection concept of a benign cycle of ecological protection, cultural heritage and economic development.

According to the project implementer, on the first anniversary of the project's launch, the three phases of research and community conservation activities involving special protection of species, construction of young scientists' practice bases, and rural photography training stations have all achieved substantial results in phases.

As one of the sponsors of the project, Bridgestone is also actively involved in it, giving full play to its long-term valuable experience in the realization of a "natural symbiotic society, a recycling-oriented society, and a low-carbon society." Recently, in order to demonstrate the fruitful results of the annual conservation and ecological protection project of the Nianbaoyu ecological protection project, the public was invited to experience the beauty of the local landscape and the beauty of the humanities. Bridgestone initiated the “Exploration. - Bridgestone Eco-protection Trip, a recent event is in progress.

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