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Recently, news of joint ventures between domestic commercial vehicle companies and foreign multinationals has continued to emerge, such as the joint venture between Sichuan Nanjun and South Korea’s Hyundai Motors and Dage, which is owned by Pecca, and a joint venture with a Chinese central government to develop heavy trucks. In many news reports on joint ventures of commercial vehicle companies, the big group once again became the protagonist. At present, almost all commercial vehicle groups have achieved joint ventures with multinational companies. As represented by large-scale foreign joint ventures, it was asserted that China's commercial vehicle industry has entered a full-scale joint venture era.
The original intentions and aspirations of commercial vehicle giants in foreign joint ventures are undoubtedly good. For example, through the use of the respective expertise of Chinese and foreign companies to achieve mutual complementarity, mutual benefit and win-win results, and improve the competitiveness of joint venture products to enable sustainable development of enterprises, but the prospect of joint ventures exists. Uncertainty. The most worrying aspect is whether the joint venture’s Chinese company can always adhere to the road of independent development and insist that its own brand products have a dominant position in joint ventures.
Some people might dismiss it, saying, "Of course we need to develop our own branded products," "We have jointly established an R&D center," and "We want to use foreign marketing channels to bring our own branded products to the international market." But my worries are not without basis. In the same year, Jiangxi Automobile Factory and Japan Isuzu jointly formed Jiangling. China retained its own JMC brand, and Qingling, which is also a joint venture with Isuzu, only specialized in Isuzu brand products. As a result, Isuzu abandoned Jiang Ling only Bao Qingling. After an eight-year negotiation between Sinotruk and Volvo to form a joint venture company Jinan Huawo, one of the important reasons is that the foreign party is dissatisfied with China’s insistence on developing its own branded products.
These examples show that foreign parties are skeptical that China retains its own branded products in joint ventures, and both Chinese and foreign parties have the same dream, which ultimately leads to the failure of China’s independent R&D.
It is worth noting that in the Sino-foreign joint venture that emerged in the new round of foreign joint ventures and cooperation in the field of commercial vehicles, the foreign side adjusted its strategy toward China. On the surface, it did not exclude China’s own branded products, and what kind of institutions it formally pursued was called through. Jointly researching and developing the import technology Yun Yun, but in fact only adopts the foreign ready-made products and year-end dividends, and has no interest in the joint development of the import technology. Over time, China’s foreign products and technologies have become dependent. R&D teams have lost the enthusiasm and motivation to develop products. The R&D capabilities have been deteriorating. In particular, joint ventures have not used the market to obtain explicit technical regulations and specific measures for foreign technology, making the introduction of key technologies into a dead letter. . While foreign parties gradually strengthen their right to speak with their technological superiority and gain a dominant position in the enterprise, the Chinese management team includes products that have lost market adaptability and are inevitably marginalized. The joint venture company has become a foreign company expanding its market in China and earning profits. base.
This is a very sad and terrible result. As a leading company in the commercial vehicle industry, the continuous joint ventures of large corporations will undoubtedly give birth to the restlessness of the entire industry, and it will be a huge blow to maintaining independence. Aspirational to take the road of self-development Commercial vehicle groups must be vigilant about joint ventures, and avoid repeating the mistakes that the joint venture of passenger vehicles has always depended on foreign companies to rely on foreign companies to survive.
I hope the author is just worrying.
Commercial Vehicle Group's joint venture is worrying