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In the first half of this year, the cumulative production and sales volume of heavy-duty trucks (including non-integrated vehicles and semi-trailer tractors) were 395,404 and 402,679, respectively, and the total production and sales volume increased by 15.06% and 8.36% respectively year-on-year. Among them, what proportion of new models has been promoted by manufacturers? In the eyes of dealers, are these new models so popular? In the eyes of users, are these new models useful? In response, the reporter launched a market survey on several new models with high shooting rates.
Heavy truck HOWOT7H: Publicity has gradually become the main force
“We first opened a product promotion conference for Heavy Truck T7H in March, and the publicity results were very good. Many customers had an intention to order. When we officially started selling (in this car) in April, we put the car at the top Conspicuous position, with the most dazzling banner. Nowadays, the car sales are very good, has sold more than 100 vehicles.†Cao Manager of Foshan Jisheng Automobile Sales Service Co., Ltd. told reporters.
In addition to propaganda in place, in the eyes of Manager Cao, vehicle performance is also one of the reasons for the better sales of HOWOT7H. "The T7H has a high configuration, good maneuverability, and a good engine. Many high-end customers are paying more attention to this car. For example, many large logistics companies specifically call to inquire about the car and express their purchasing intentions. Such users can quickly negotiate with the sales staff, sign contracts, place orders, and our work has become easy."
The sales volume of HOWOT7H was better. A sales manager of Jinan Zhonghao Automobile Sales Co., Ltd. also laughed at the car. "This car sells very well, old and new customers all have a special liking for this car. After all, this is the main type of heavy truck this year, the performance of the vehicle itself is very good, publicity is also in place, sales volume is expected to rise. thing."
“We started to publicize the T7H car from last year and held a promotion meeting in April this year. It should be said that the preliminary publicity work was very effective and the effect was obvious. There are more than 30 vehicles and 20 The car has not yet been delivered orders. In the past few months we basically no longer sell heavy trucks other models, the main push this paragraph.†Dongguan Feige Motor Trade Co., Ltd. Manager Liu told reporters in this way.
He also revealed to reporters: "A lot of logistics companies had phased this car in last year when we publicized it. They started selling it this year and they came to place orders; there were customers who were very happy with the car, and then added another order. Overall, the car is selling well, sales are good, and customer satisfaction is high."
Heavy truck T5G: sales and sales are also "very good"
In addition to HOWOT7H, ​​HOWOT5G is also the main model for this year. According to the reporter’s understanding, T5G is not currently listed on the national market and is sold only in Shandong. Chongqing, Guangzhou, Shaanxi, and Liaoning have all stated that local distributors have not started selling HOWOT5G, and the publicity work is still underway at this stage. .
"The T7H and T5G are two platforms with no conflict between each other and sales are very good. T5G is sold from New Year's Day and has been sold so far," said Yuan Manager of Qingdao Honghe Automobile Sales & Service Co., Ltd., which has already started selling HOWOT5G. More than 100 vehicles.Because our pre-propaganda campaign is doing well, there have been some activities since last year, plus the T5G has excellent fuel consumption and braking, and customers are more approving.â€
Auman GTL: Targeting High-end Individual Retailers Can't afford to spend
Sales manager of Nanjing Weize Automobile Sales & Service Co., Ltd. told the reporter: “Ouman GTL is not very good, (so far) only 30 vehicles, which is not ideal compared to the sales of Auman VT four or five hundred vehicles. â€
The reason, he said, is that the car is positioned high-end, and the current customer awareness is not very good. “However, the new car launch has a process. The user reputation of this car is still quite good. In a while, we will have more understanding of the car and sales will be better.â€
For the high-end positioning of Auman GTL, the manager of Guangzhou Yuanxin Automobile Trade Co., Ltd. said: "This car is too high-end, and most of the local customers can't afford it. We also organized seminars, customer seminars and other activities, but The fundamental problem cannot be solved. The sales volume of more than 20 vehicles in half a year was slightly dismal."
Most of Mak's clients are individual retail investors. These users believe that such a good configuration of Auman GTL will not have extra benefits for them as they do terminal business, transport steel, etc. Therefore, GTL is not attractive to them.
Similarly, sales of Auman GTL in Weifang are not ideal. "We only started selling this car this year. There are few vehicles in the entire Weifang area. We can hardly see this car running on the road."
Regarding the reason that GTL sales in Weifang were not good, Manager Li of Shouguang Taifeng Automobile Economic & Trade Co., Ltd. said bluntly: “This car is too expensive. Even big logistics and transport companies just buy one or two cars to try performance, and then Before deciding whether or not to add additional orders, small customers need not mention the fact that when they look at the car, they feel very good, and they have no interest in looking at the price.The Auman GTL is really well designed and the cab is quite comfortable, but Carrying the same thing, earning the same amount of money, and investing so much in the early stage, users can't accept it."
Ba Long M7C: sales are not so good
Like the Auman GTL, the Balong M7C's market is also quite bumpy. 
"We started selling this car in October last year. Because the Shenzhen heavy truck market is not very good, sales are generally not going, so the Balong M7C's sales are not very good. In comparison, it is not as good as Tianlong sales. "Okay," said Wang, manager of Shenzhen Auto Color Automobile Sales & Service Co., Ltd.
Similarly, Manager Zhang of Tangshan City Dongdong Balong Automobile Sales Co., Ltd. also stated that sales of Pa Lung M7C are not very good. “Customers also know this car, but also called to ask. But there is a problem, this car is the Cummins engine, the vehicle price is not cheap. When the local users in Tangshan, when buying a car, they will consider the problem of depreciation rate The new car can be sold for two or three years, but it can't be sold at the time when the second-hand tyrants are sold. They are not cheap when they are bought, they are not sold at a good price, and the use cost is relatively high. The customer is not optimistic about Balong M7C."
For the Cummins engine on the Balong M7C, the manager of Guangxi Chaoda Anji Automobile Sales Co., Ltd. said: “Nanfang's customers are more approving of Yuchai engines and are not used to Cummins engines. This is a regional difference. Many customers are waiting. The version with the Yuchai engine is on the market. If we replace it with the Yuchai engine, our sales volume will increase a lot. However, at this stage, the car sales are not very good."
There are hi and new models in heavy truck performance in the first half of 2013