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In 2009, it was the year of the joint venture of China's commercial vehicles and the year of the storm, a series of events that could be traced to the milestones in the history of China and the world’s automobile industry.
The first is the joint venture between Beiqi Foton and Daimler-Benz. The two parties agreed to choose Fukuda's medium-to-heavy truck products for strategic cooperation, and may extend such cooperation to Foton Bus Products and other fields. Then, FAW and Volvo Group's Volvo Penta have contacted. Once the acquisition of this billion-dollar capital, FAW will have engine equipment for world-class advanced commercial vehicles and large diesel vehicles . Truck business capabilities.
Immediately after Sinotruk and German Man reached a cooperation agreement, the two sides will cooperate in the production of vehicle, Euro III, Euro IV, and Euro V engines , quality control, sales, and after-sales service. Among them, China National Heavy Duty Truck will exclusively enjoy the vehicle and engine technology produced by Man licensed in the domestic market. In addition, China National Heavy Duty Truck will also introduce Mann's management experience and quality assurance system to improve its operating capability and management efficiency, so that China National Heavy Duty Truck gradually shifts from fast to international.
Then came the shares of JAC and Caterpillar and Navistar, the two largest automotive giants in cash technology. The cooperation is mainly concentrated in the areas of medium and heavy trucks and Euro IV and Euro V emission standard engines. Caterpillar and Navistar are mainly in the form of cash plus technology. The joint venture company is expected to be officially established this year. Followed by the signing of a joint venture between FAW and GM, FAW-GM Light Commercial Vehicle Co., Ltd., a joint venture between the two companies, was officially listed. Once again, Brilliance and Mercedes-Benz have information about the joint venture. The new joint venture company is mainly involved in refitting the car. The new company name has now been identified as “Shenyang Huachen Special Purpose Vehicle Co., Ltd. The establishment of the Brilliance Special Purpose Vehicle Company will lay the foundation for a joint venture project with Mercedes-Benz and continue its enclaves in the Chinese market.
Recently, Dongfeng Commercial Vehicles and Volvo will resume joint venture negotiations. Dongfeng may introduce Volvo's Euro IV and Euro V engines as well as vehicle technology and key assemblies. At the same time, the Japanese truck manufacturer Hino Motors Ltd's truck manufacturing subsidiary under Toyota Motor Corp. and China’s Guangzhou Automobile Group have established a joint venture in China, which will be built in Guangzhou this year. Commercial vehicles are produced at the factory. In the field of passenger vehicles, in March 2009, after the establishment of AVIC Automotive, PSA Peugeot Citroën entered into a deep-negotiation joint venture. Four months later, Guangzhou Automobile Group and Fiat established a joint venture, and later it was announced that Mitsubishi Motors was established. The new joint venture commences negotiations.
After the surge of Chinese-style automobile mergers and reorganizations in 2008, Chinese and foreign automobile joint venture brands were again pushed onto the cusp. The author believes that through this development, the Chinese automobile industry has gradually embarked on a giant road model, with major auto companies across the country. A joint venture, rather than an independent brand, has been the focus of its development. The series of joint ventures that occurred in the automotive industry in 2009 was the largest and most significant series of events in the history of the Chinese automobile industry.
Since the beginning of the last century, China, the largest and most open country in the world, has opened its door to reform and opening. After the entry, the auto giants such as the United States, Germany, Japan, and France have entered the Chinese society and markets, and have established relationships with Chinese automakers. Central enterprises also have local companies that have established joint-brand manufacturing plants and established the “eight-nation coalition pattern†of Chinese cars today. At that time, cooperation with multinational car companies was only an indispensable means to undergo the development of Chinese automobiles. Today, cooperation with multinational car companies has become the goal of becoming overlords, especially the re-joint ventures of Chinese and foreign cars since the last two years, and the reorganization of major car companies in China, involving the expansion of scale by major Chinese and foreign car manufacturers. An active joint venture for bigger and stronger companies, especially large-scale state-owned enterprises must become giants in the market, and therefore need to produce products that cover almost the entire market demand.The motive is that now China surpasses the United States to become the world’s largest The big auto demand market must be a “tottering type of overlord†before it can go abroad and go global.
For the past 30 years of reform and opening up, under the background of global economic integration, the people of the country have been unbearable. It is the domestic state-owned car enterprises that have changed the technology in the field of passenger cars. Not only has the domestic market given it to the invading forces, but also The key technology did not steal a few hands. Although he wanted to “change the technology for the market; but the result was no right to speak, the Chinese side could only “admit access to the marketâ€. What's worse is that the tragedy of the independent brand was not established. .
In the field of joint ventures for passenger cars, the Chinese auto companies are still lagging behind in terms of their technological backwardness, independent development capability, or lack of development. It seems that Sino-foreign joint ventures are not the way out for Chinese passenger car companies, nor can they create auto companies with international competitiveness. . On the contrary, the unnamed national self-owned brand cars such as Chery and Geely created an independent research and development road. In the eyes of the people, the joint venture brand of the state-owned state-owned enterprises is more ambition and proud than the joint venture brand!
Although commercial vehicle companies occupy the dominant position in the domestic market, due to the particularity of commercial vehicles (eg, the technical content of heavy-duty trucks is ten times higher than that of passenger vehicles), some key components of some of their component technologies are still foreign invested. The monopoly and control, especially in the electronic control technology such as engines, is not only a technical bottleneck, but also a common weakness in domestic commercial vehicles, especially heavy truck companies, and even some bully giants of foreign heavy trucks claim that some domestic heavy truck products Compared with their products, there is not only a 20-year technological gap but also 30 years of backward management. However, we should also objectively admit that the gap between Chinese auto companies and transnational corporations is not only systematic in technology and research and development, but also reflected in management systems, brands and standards. Such a gap is all-sided.
Therefore, in the field of commercial vehicle joint ventures, China’s right to speak seems to be large, but it is not enough. In addition to the numerous Chinese traitors in the Chinese auto industry, many Chinese decisions are at best just like the traitors of the Mogao Grottoes, Wang Taoshi. The joint-venture multinational company is at best just a carrier or platform in China's enclosure!
Although in recent years, the joint venture model of commercial vehicles still adheres to the 50:50 equivalent holding of passenger vehicles, and “technology transfer equity investment has become the main mode of foreign cooperation, and some have retained their own brands, and some are still single brands. There is a dual brand, but because the Chinese people have an irresistible habit, such as even if it is a Chery "QQ car, the owner must also get rid of its brand logo, replaced by a small Japanese beef head" Toyota trademark. On the southeast and northwest of China’s urban and rural roads everywhere, brand awareness may be rising to patriotic heights for Koreans, but for the Chinese, it’s insignificant, or it’s a toilet paper that is discarded after use. From the Beijing Capital to the number of official vehicles of various local governments, which one is not an imported seat or a joint venture brand, I believe that Gao Guangui is not patriotic and does not make the Chinese people patriotic? !
There is no doubt today that with companies such as IVCEO, Volvo, Mercedes-Benz, Renault, Hino, MAN, Caterpillar and Navistar enter the Chinese market one after another, in the field of commercial vehicles, multinational corporations and China A new pattern of corporate competition for the Chinese market is taking shape. From the simple introduction of new models to the introduction of funds and technology to develop independent brands, in this new wave of joint ventures, Chinese car companies not only acquired foreign advanced technology, improved product mix, expanded market demand, and improved management standards. At the same time, it also creates a more environmentally friendly, safer and more reliable new technology model. Utilize the global sales network of foreign partners to capture the world's commercial vehicle market.
View related topics: Joint venture hot car
Commercial vehicle joint venture tide should not repeat the mistakes of passenger cars
A. Chinese-style joint ventures in commercial vehicles
B. Can commercial vehicles get out of the cycle of joint ventures of passenger vehicles?