On March 27, Su Bo, vice minister of the Ministry of Industry and Information Technology, stated at the briefing meeting of the State Council policy that “Made in China 2025” will be officially issued in the near future. In addition, Su Bo also revealed that in order to realize the goal of “Made in China 2025”, a leading group for the construction of a national manufacturing power will be established, and a “1+X” implementation plan and planning system will be formulated.

Liu Baicheng, academician of the Chinese Academy of Engineering, pointed out that China's manufacturing industry has three prominent problems: First, the ability to innovate is not strong; second, core technologies are weak and common technologies are absent; third, resources are wasted and pollution is serious. In addition to "internal concerns", there are "external problems." In the era of economic globalization, a new round of scientific and technological revolutions and industrial reforms are on the rise. The development of China's manufacturing industry is facing the two squeezes and double challenges of the preponderance of developed countries and the catch-up competition of emerging economies. In this context, China does need a blueprint for advancing the development of the manufacturing industry. The "Made in China 2025" plan is just right.

When analyzing the internal logic of “Made in China 2025”, economic experts pointed out that China’s modernization is very different from that of Western developed countries. Western developed countries are a "tandem type" development process, and industrialization, urbanization, agricultural modernization, and information development are in order; and China has to come from behind and realize leapfrog development. The development mode must be a "parallel connection" development process, requiring industrialization. The simultaneous development of information, urbanization, and agricultural modernization is the simultaneous development of industries 2.0, 3.0, and 4.0. Under this circumstance, the task of "Made in China 2025" is more complicated and arduous than the realization of "Industry 4.0" in Germany.

"Internet +" Guideline Made in China

The "Internet Plus" strategy is a key point in Li Zhiqiang's report on the work of the government and has led to extensive discussions in various industries. The information and communication technologies represented by the Internet, transforming all walks of life, realizing industrial restructuring and resource reorganization, and leading a new wave of value innovation are effective ways to optimize and upgrade China's industrial structure and enhance national competitiveness.

This industrial change method that adds new technologies to the old industry is actually not the original creation of the Internet era. Looking back at the industrialization process of the past 200 years, although the two industrial revolutions, including the third information revolution, have their own focuses, the nature of the three revolutions is essential. All of them are the same paradigm, and they are all achieved through the addition of new technologies and old industries. The first industrial revolution was marked by the widespread use of steam engines. Here, the steam engine is equivalent to the Internet. It is a representative of a new technology and new tool. The paradigm of the “new tool + old industry” of the industrial revolution has been widely applied. For example, steam engines are used in road transportation, and trains and steamships are produced, which have led to land and sea. The speed revolution of transportation. It can be said that the first industrial revolution was an era of "steam engine +."

The second industrial revolution is marked by electricity. We can still call it the era of “electricity +”. Following the same trajectory as last time, electricity is applied to all fields of life, and a new batch of invention tools have emerged. . For example, telephones can be viewed as innovations in the use of electricity in the communications industry; radios and televisions can be viewed as the result of the use of electricity in the media communications industry. The two industrial revolutions have not only brought about an efficiency revolution in the production field, but also brought about a speed revolution in the communication field. The rapid development of information transmission and production efficiency will surely be more vividly reflected in the era of “Internet Plus”.

According to this paradigm logic, the third industrial revolution, that is, the era of the information revolution that we are in, the new tool at this time is the Internet, and the most intuitive manifestation of the information revolution is that the Internet has added to the original industry and made it more It is efficient and smart, bringing a new speed revolution.

Industrial model reengineering

As a great invention, the Internet, after more than a decade of development, has brought challenges and transformations to our business life and social structure that are unmatched by any previous technology. The Internet that we talk about here should be all-Internet technologies including big data, cloud computing, and Internet of Things, and related technologies, and the Internet business model that comes with it. These elements have been widely used in the past service industry and have produced a lot of changes. If applied to industrial manufacturing as the cornerstone of national development, then a completely new operating system will be created. Therefore, in addition to the most intuitive vertical speed revolution, the understanding and grasp of commercial laws in the “Internet +” era will also reconstruct the inherent patterns of traditional industrial manufacturing from the perspective of width.

First, "Internet+Industry" changes product attributes. The Internet here mainly refers to the basic information transfer and interaction network. Industrial integration into Internet technology aims to turn dead products into live products, that is, to realize product data and intelligence. At present, the fastest growing is our closest device, which is the smart wearable device. According to the IMS report, the market for wearable devices is expected to reach 171 million units in 2016, compared with only 0.14 billion units shipped in 2011. It can be foreseen that the industrialization of the Internet will not be limited to the small accessories such as watches and glasses. Instead, it will install data modules for various industrial products to achieve remote control, real-time sensing, and data exchange with users.

Second, "Internet of Things + Industry" integrates production processes. The most concentrated manifestation is the wide application of sensors in the industrial manufacturing process, enabling each production facility to autonomously realize information exchange, automatic control, and autonomous decision-making. This real-time data feedback adjustment on the production line can help enterprises to allocate resources. , reduce inventory and increase efficiency. Germany's Industry 4.0 is a concentrated embodiment of this, and the key is to build a networked physical equipment system (CPS) to achieve overall control. For example: the traditional enterprise production line is a static setting, Mercedes-Benz production line can not produce parts of BMW. However, in the future of Industry 4.0, it is possible to make the production line dynamic, the mix and match of vehicle parts can be realized, and the customer's individual customization will be satisfied.

Third, "Cloud Computing + Industry" strengthens system collaboration. Internet companies are most enthusiastic about this model. They use their big data resources and cloud platforms to establish a unified intelligent management service platform for production enterprises, provide unified information technology services for different products of different companies, and strengthen products. Real-time monitoring and early warning, maintenance, improve stability and overall collaboration efficiency of various products. Compared with Industry 4.0, the industrial Internet in the US often focuses on this kind of intelligent product collaboration, and it is behind the strong Internet company resources in the United States.

Finally, the “Internet business model + industry” reconstructs the relationship between production and sales. The Internet has subverted the previous production-consumption model, and production and consumption are no longer in sequential order. Instead, production is synchronized, production and sales are integrated, and production is consumed. This brings with it the importance of services. Internet companies are often willing to sell hardware at sub-cost prices, in return for the user's time cost, and to obtain long-term returns through parts services. Industrial manufacturers' effective use of this business logic will change the concept of past products into service-oriented production, and the use of follow-up services to achieve profitability also changed the previous profit-making model.

Reverse Roadmap

Each of us can understand that the profound changes and impacts that the Internet has brought us over the years have mainly focused on two major areas: one is the sales of products centered on transactions and logistics, and the other is represented by finance and communications. Life service area. The typical representatives of the former are Alibaba and JD. The transformation of the previous retail industry through the Internet and the offline retail transfer to online completion have led to the rapid growth of the e-commerce industry. The physical channels have been severely impacted and the United States has been undermined. Suning these old channels to transform. The representative services of the latter, Internet finance and OTT services, allow users to experience higher efficiency, better experience, and more affordable services.

If these impacts and transformations of the Internet so far are defined as the first phase of “Internet Plus,” then the next step in the direction of “Internet +” is to reverse the direction from the retail sector to the manufacturing sector. The other is From the reverse of the service industry to industry, it is the transition of the tertiary industry to the secondary industry. It can be predicted that in the next few years, it will be a period of great changes in the industrial manufacturing industry. Whether it is Germany's Industry 4.0 or the United States' Industrial Internet, or the integration of China's two industries and China's Manufacturing 2025, this is the same plan for the same period at this stage.

Then, the final question is, where will the final "Internet +" rollouts go? According to this counter-promoting route, one is to further reverse the production process from the initial raw material link, which is the Internetization of the energy sector. Jeremy Rifkin painted a grand blueprint for us in the book “The Third Industrial Revolution”. The energy internet generated by the combination of information and communication technologies with the new energy system will likely trigger a new industrial revolution. Another route is the second industry to the primary industry, that is, to our agro-forestry, to achieve agricultural Internet. Over time, when the “Internet +” paradigm and model reconstruction are also replicated in the fields of agriculture and energy, we are afraid that we will really have to face the redefinition of the relationship between mankind and nature for thousands of years. This will in turn lead to a series of cultural changes. To the great change of mind.

In any case, over the past few years, "Internet +" has slowly come and started the transformation of the industry. The time ahead will be a period of high degree of integration and reconstruction between industry and the Internet, and it will also be a decisive period for determining whether China can smoothly achieve the strategic goal of manufacturing China 2025. From a global perspective, the concept of Industry 4.0 has led the development of manufacturing in the world. This intelligent transformation idea can be learned by some companies that have already achieved automated production in China. However, we have also noticed that China’s manufacturing industry has a large gap between its technical strength and the quality of its personnel and the developed countries, and its regional development is not balanced. “Internet Plus” cannot change this situation. Therefore, the future “Made in China” It cannot be a simple "take-up", and some well-developed regions can take the lead. However, it should be seen that the "Internet Plus" is a long-term gradual process. China still needs to do a lot of basic work, exert its Internet effects that continue to deepen and spread, and guide China's industrial manufacturing industry to 2025.

Developing the four dimensions of intelligent manufacturing

Smart manufacturing refers to the fact that the company's production and operation and product intelligence are relatively high. From the point of view of the company's production and operation processes, the level of automation and intelligence in key business links such as R&D, design, manufacturing, management, and marketing are high. From the product point of view, the product adopts digital, network, and intelligent technologies, and the product has a high content of information technology. Intelligent manufacturing is an advanced stage of manufacturing development, an important content of advanced manufacturing, and a concrete embodiment of the deep integration of the two.

Promote the combination of new generation information technology and modern manufacturing to promote IoT technology in the areas of workshop management and supply chain management, develop the industrial Internet, realize the networking of production equipment, and increase the production efficiency of enterprises. Support the transition of traditional software product providers to cloud service providers and encourage companies to apply cloud computing platforms in industrial design, industrial simulation, and enterprise management. Encourage enterprises to develop App, promote the application of traditional business application systems, and conduct microblog and WeChat marketing. Encourage companies to conduct big data analysis in the production process, marketing, etc. in order to optimize the production process and achieve accurate marketing. Encourage companies to apply 3D printing technology in industrial design, product manufacturing and other aspects.

Promote the key business aspects of intelligence in the R & D design, the use of intelligent three-dimensional digital design software, computer simulation system and other means. In the manufacturing process, the use of industrial robots, manufacturing execution systems (MES) and other means. In business management, business intelligence (BI) systems are used. In marketing, big data marketing is used.

Promote product intelligence to "embedding" electronic information technology into products, increase product technology content, promote product digitalization, networking and intelligence, enhance product functionality and performance, and increase product added value. Encourage enterprises to develop smart cars, smart ships, intelligent machinery and equipment, smart home appliances, and smart furniture. Using the Internet of Things technology to remotely monitor the operation of products sold out, remotely diagnose faults and promote the transformation of manufacturing services.

Classification guidance, promote intelligentization of various industries and fields For process industries such as food, medicine, and chemical industry, focus on the development of fully automated production lines, industrial robots, and on-line inspection technologies to achieve intelligent control of production control and product inspection. For discrete industries such as machinery and equipment, automobiles, and ships, we will focus on the promotion of advanced scheduling systems (APS), MES, etc., and build an intelligent supply chain management system to realize intelligent production planning management and supply chain management. For high energy consumption and high pollution industries such as iron and steel, non-ferrous metals, petrochemicals, building materials, etc., focus on the development of green smart manufacturing, promotion of variable frequency energy saving technologies, establishment of an intelligent energy management center, intelligentization of production process optimization, and promotion of energy saving in the industry Emission reduction. For coal, railways, civil explosives, ships, aviation, nuclear power, etc., it focuses on the development of an intelligent online monitoring and early warning system to realize on-line automatic monitoring of equipment operating parameters and operating environment parameters such as temperature, pressure, and concentration. When the threshold is set, the system can automatically alarm and automatically take corresponding security measures.

Developing intelligent manufacturing equipment Industrial intelligent manufacturing equipment is the foundation of intelligent manufacturing. It is necessary to combine the development of intelligent manufacturing with the development of intelligent manufacturing equipment industry to develop intelligent manufacturing to drive the development of intelligent manufacturing equipment industry and to develop intelligent manufacturing equipment industry to support the development of intelligent manufacturing. Vigorously develop the industrial robot industry. Promote the transformation of the traditional machinery and equipment industry to the industrial robot industry and increase the added value of products. Industrial robot service industry as a new productive service industry, nurture and develop industrial robot service industry.

Three Ways to Build a Smart Enterprise

Smart enterprises refer to enterprises with higher levels of intelligence in production and operations, and are the advanced stages in the development of enterprise information. Compared with traditional enterprises, smart companies have a “digital nervous system” with self-learning and self-adaptive capabilities, able to sensitively perceive environmental changes inside and outside the company and react quickly. The key to building a smart enterprise is to improve the enterprise's perception ability, reaction speed, and management decision intelligence level through information technology.

Improve the level of intelligence in production operations In the R&D design, 3D printing, intelligent simulation and other technologies are applied. In terms of production and manufacturing, industrial robots and industrial networking technologies are used to increase production efficiency and reduce labor demand. In terms of business management, BI system or enterprise management “dashboard” system is used to enable the company’s responsible person to drive the company like a car; establish a knowledge base, knowledge management system, and E-Learning system so that corporate knowledge can continuously accumulate. Management and Employees can quickly grasp business knowledge. In the marketing segment, big data analysis is conducted on sales data and customer data to timely adjust marketing strategies.

Strengthen the integrated application of enterprise information integration Integrate enterprise information resources, establish a unified information platform, promote the interconnection and interoperability of various business information systems, and achieve inter-departmental, group headquarters and branch offices, and upstream and downstream enterprises in the industrial chain. Information Sharing. Build information flow through R&D, design, manufacturing, management, and marketing, and establish a “closed loop of information” from design to sales to design to achieve rapid response to the market.

Establishing Internet Thinking In the Internet age, companies need Internet thinking. It is necessary to use the Internet to think about innovating business models. The use of Internet crowdsourcing/crowdfunding model to solve technology and product development problems. Use the Internet financial model to solve the financing problem. We launched network marketing through Weibo, WeChat and others, and adopted the O2O model to expand product sales. Develop products that can access the Internet, enable products to be remotely controlled, remotely monitored, increase product added value, and promote product service.