FAW's commercial vehicle has finally entered into a joint venture, but it is only limited to light commercial vehicles . It has been very gratifying to retain the "liberation" brand. FAW-GM joint venture, the two sides to take the necessary, and therefore also have their place.

FAW has sought commercial vehicle joint venture partners for almost 30 years from the beginning of reform and opening up.

The FAW-owned “ Liberation ” brand is not only a “bridgehead” for further development, but also an obstacle to its joint venture. Because multinational corporations are very clear that brands are like the stones on Jia Baoyu's neck, they are the lifeblood of their choice of joint venture partners in China, either without their own brand, or are willing not to own brand. The “ liberation ” of the brand has become a symbol of the Chinese auto industry and even the new China. To give up the “liberation” brand, FAW not only has economic losses, but also takes huge political risks. FAW is in a dilemma.

If you want to stick to your own brand and you want to acquire the technology of a multinational company, it's too hard to find the best of both worlds. Because it is difficult to break through brand issues, the joint venture of FAW- Commerce vehicles has always been "a step in the doorstep" and it has only been kept "single".

At this point, FAW is respectable.

Now joint venture with GM, the liberation of the brand can be retained and continue to use, General can actually accept this condition. If time goes backwards for 20 years or even 10 years, it is absolutely incredible. Can not help people sigh: the sea mulberry field, Shiyi time shift!

For a long time, China’s auto industry has a strong sense of inferiority on the brand issue and feels that its brand does not work; and multinational companies have always been very strong. Therefore, joint venture companies use multinational company brands, making the Chinese market an automobile multinational company brand. The world.

From the joint venture between Dongfeng and Nissan, the situation has changed. The two sides agreed that the use of Japanese products for passenger vehicles and Dongfeng brand for commercial vehicles would seem to be an equal exchange, but in fact there is no commercial vehicle for Nissan, and there is no passenger car for Dongfeng. FAW-GM's joint venture situation is different, is a single joint venture, and is limited to light commercial vehicles , the use of liberation of the brand in the future if the introduction of generic models and then use the common brand, that is, the GMC brand. But now that the fate of GMC is still undecided, it is still unknown whether GM will sell it. If GMC is sold, GM will not have a commercial vehicle brand. FAW has invested in joint ventures with models and brands, while GM has invested in real money, and has established an internal export share. It has created a new model in the history of China's automobile joint ventures, reflecting the subtle changes in the status of Chinese and foreign companies in joint ventures.

The Liberation brand is very recognized in the commercial vehicle market in China. Retaining and continuing to use the Liberation brand has a similar effect to the Dongfeng joint venture. Adhering to Dongfeng and liberating the two independent brands not only demonstrated the social responsibility and national consciousness of the two major auto groups, but also demonstrated that the strength of the Chinese auto industry has indeed been enhanced. From the joint venture issue of FAW-GM, we saw the improvement of China’s automobile status. .

Rethinking the joint venture of China's passenger vehicles, its own brand was annihilated, and the market was completely occupied by multinational brands. The original car brands—Hongqi and Shanghai—had ceased production. Although the red flag resumed production, the transplanted Audi platform was not how The Chinese people recognized that until the rise of Chery, Geely, etc., China's self-owned brand of cars began to occupy a place.

In the field of commercial vehicles , Chinese automobiles have always had a market advantage, and their own brands accounted for 95% of the market. However, CNHTC has successively entered into a joint venture with Volvo and Man, a joint venture between Dongfeng and Nissan, and has also been discussing a joint venture with Renault, a joint venture between Foton and Mercedes-Benz, a joint venture between SAIC and Iveco , and a joint venture between Jiangling and Isuzu, and JAC. In affixing modern marks, now FAW is also in joint venture with General Motors, which shows that it seems that commercial vehicles rely solely on their own strength to develop. It also does not have the self-confidence of independent development, or can not escape the fate of the joint venture, but fortunately retains some autonomy. Brand.

After the joint venture between FAW-GM and SAIC Motor, the relationship between SAIC and GM changed. I think that the real friends in the world are exclusivities. No one likes their friends and their enemies. But in the market there are no eternal friends, no eternal enemies, only eternal interests. This is just like the interaction between countries in the world. SAIC, of ​​course, hopes that General Motors will come to an end and that it will only work with SAIC Motor. However, SAIC Commercial Vehicles has established a joint venture with Iveco and established two production bases in Shanghai and Chongqing respectively. Iveco is also an internationally renowned commercial vehicle company with complete products and a high market share. It is no longer possible for SAIC to further develop with GM. Under such circumstances, it is neither realistic nor fair to require universal security.

For GM, China is currently the only market where it maintains growth. When it comes to bankruptcy protection, there are many areas that need to be reviewed and summarized strategically. However, the most important one is the faster and more possession of the Chinese market. The public has been able to maintain stability in the international economic crisis and entered the Chinese market first. It has joint ventures with China's two largest auto companies and has occupied the largest market share in China. It has a decisive role. In the areas of general passenger cars and mini-vehicles, Shanghai GM and SAIC-GM-Wuling have already been established. The development of the two companies is quite good, not to mention that GM had a commitment to SAIC. In order to further expand the scale of the Chinese market, GM only has to enter the commercial vehicle market, not to mention commercial vehicles in China account for half of the country. In the field of commercial vehicles in China, there are too few optional partners. FAW's commercial vehicles have strong market competitiveness and high brand recognition. GM has no choice but to accept FAW conditions.

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