· Gree made a car suspected change Dong Mingzhu stepped down as chairman of Gree Group

According to local media reports in Zhuhai, on October 18, the Zhuhai SASAC issued a notice to the Gree Group Board of Directors: "Don't remove the chairman, director and legal representative of Zhu Ming Gree Group Co., Ltd.". I have not found any information related to this Notice in the official website of Gree Group. It is still only circulating. Gree Group said that everything is subject to the announcement. If this news is true, it means that Dong Mingzhu is only the chairman and president and legal representative of Gree Electric.
Some analysts pointed out that this adjustment may not be related to the excessive part-time work of state-owned enterprise leaders after the reform of state-owned enterprises. Previously, Dong Mingzhu was both the chairman of Gree Group and the chairman of Gree Electric, a subsidiary company. This adjustment was a normal arrangement within the company. However, as the soul of Gree's internal force, the resignation of Dong Mingzhu will inevitably lead to doubts about the prospect of “Geli car”.

The transformation of Gree's diversification into the twists and turns of Miss Dong is an important part of Dong Mingzhu's efforts to promote it. After crossing the border with the Lei Jun "1 billion gambling", in August this year, Gree announced that it plans to acquire Zhuhai Yinlong, which will become a wholly-owned subsidiary of Gree Electric Appliances. Once the acquisition is successful, it means that Gree will be close to the field of new energy vehicles. However, after the news came out, "Gree made cars" was not optimistic about the outside world, and there was a fierce disagreement within Gree.
Not long ago, at the Gree shareholders meeting held at the end of October, Gree, the owner of Dong Mingzhu, acquired the proposal of Zhuhai Yinlong to enter the field of new energy vehicles. The proposal of “13 billion yuan of assets acquisition was passed, and the proposal for supporting funds of 9.694 billion yuan was The result of the veto ended, and the "Gree car" became confusing again. This time, Dong Ming retired from the position of Hagrid Group and continued to promote the "Gree car" as the head of Gree Electric Appliances. Does it mean that his car dream will be changed again?

"Miss Dong"'s dream of making a car can be described as twists and turns. But today, when Dong Mingzhu’s resignation from Gree’s position triggered media attention, Dong Mingzhu said in an interview with CCTV Finance: “I must make new energy vehicles, and completely change the smog of China, I must Entering this industry.” Isn't the new energy car a “beautiful” flower? Compared with the difficulty of "Miss Dong" cross-border car dreams, LeTV started from video, and now its business scope covers mobile phones, home appliances, e-commerce, sports, film and television, etc. But on November 6, LeTV Holdings CEO Jia Yueting issued a full letter of staff, reflecting on the company's strategy of being too fast and expanding its money. Jia Yueting said: "LeTV has invested heavily in the early stage and has spent more than 10 billion of its own funds, which directly led to my lack of financial support for LeEco. On the other hand, our financing ability is not strong, the mode is single, and the capital structure is unreasonable. The scale of external financing is difficult to meet the rapidly expanding funding needs."

Earlier, Google, the US technology giant that has long been committed to the development of autonomous driving technology, said that it would not enter the field of building cars. Whether it is a technology enterprise cross-border car, or a traditional home appliance enterprise to choose new energy to build a car as its diversified development, all this seems to be "beautiful flowers." However, Jia Yueting’s reflection and the twists and turns of “Miss Dong’s dream of making a car” also explain to some extent the industry’s “worry” about this cross-border model. How deep is the water for new energy vehicles? At least within Gree, small and medium-sized shareholders expressed their position on the “new energy” car by their own votes. According to official data, Dong Mingzhu entered Gree from the business manager in 1990. He successively served as the business department director, deputy general manager and vice chairman of Zhuhai Gree Electric Co., Ltd., and in 2007 he became the president of Gree Electric Co., Ltd. In May 2012, after Zhu Jianghong, the founder of Gree Electric Appliances, stepped down as the chairman, party secretary and president of Gree Group, Dong Mingzhu took over the post of chairman of Gree Group. Since 2012, Gree Group has realized the cross-border mobile phone and new energy fields from traditional home appliance companies under the leadership of Dong Mingzhu. The Group's performance has achieved steady growth. Dong Mingzhu himself is also concerned about public opinion because of his bold and sleazy marketing style. After the Gree Group stepped into the "post-Dong Mingzhu" era, where the cross-border moves, including the construction of cars, will be another focus of the industry.

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