Honda Motor: This year luck is a bit back

Honda Motors has a bit of luck, and new models have been released after several twists and turns.

It's hard for Honda cars to work when they want to!

While recovering from the impact of Japan’s catastrophic earthquake this spring, the Japanese car manufacturer had to be forced to reduce production in North American production areas due to shortages of spare parts caused by the floods in Thailand.

The company said that it planned to launch its much-anticipated 2012 CR-V model in December, and this plan may be delayed for a few weeks now - the new model will be released early next year.

Honda announced that the company's North American region will begin to reduce production by 50% from Wednesday. The company said in a statement that all six factories in the United States and Canada will be affected until November 10. In addition, the car maker stated that it will not produce any cars on Friday, November 11 and will cancel all overtime hours in November.

Although 87% of Honda and Acura vehicles sold in the United States are assembled in North America using spare parts manufactured in the region, some key parts, most of which are electronic parts, are produced overseas. of. This is why Honda’s production in North America was significantly affected after the major earthquake in Japan in March this year. After the problem of spare parts shortage was finally solved, the company’s factories in the United States and Canada have been trying hard to catch up.

John Mendel, director of sales for Honda America, tried his best to assure dealers that the recent disruption of the supply chain will not be as serious as the previous one. “This time, unlike the initial situation after the earthquake and tsunami in Japan, we believe that the time for the disruption caused by floods in Thailand is limited,” Mendel said in a letter to dealers. Honda expects this situation to "continue in the next few weeks."

Honda’s recent luck is a bit back. For the financial crisis that Detroit automakers faced in 2009, or Toyota Motor’s “recall gate” in 2010, it failed to make good use of it. In March, after the major earthquake in Japan, Honda’s North American production site was the hardest hit among all Japanese automakers.

On Monday, Honda said in Japan that its net profit for the quarter ended September 30 has dropped by 56%. Since April, shortage of spare parts caused by inventory shortages has caused Honda's share of the US market to drop by 2.3 percentage points.

In the statement with a reservation made by a U.S. spokesperson, it is: "In crisis logistics, we are not doing badly."

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