Seven years ago, Honeywell launched a low-key plan for “Oriental Service to the East.” Seven years later, Honeywell announced with his new products that the “Oriental Service to the East” program had been achieved. Staged results.

This plan, which Honeywell executives call a very remarkable project, has brought considerable revenue to the company. In 2011, Honeywell’s entire 20% of its revenue in China came from the “Oriental Service to the East” strategy. The indigenous "smart" technology. And last year Honeywell China was also the fastest growing market in the world and accounted for more than 15% of the global growth of the entire group.

February 27, Shanghai Pudong, President and CEO of Honeywell Global High Growth Region Shen Dali, Global Vice President Honeywell Process Control and General Manager of Strategic Area Business Development Dike Dai, Honeywell Process Control Wu Shengbo, vice president and regional general manager of Greater China, took the new PlantCruisebyExperion process control solution and received an exclusive interview with four media including the China Economic Times reporter.

Shen Dali, who can speak fluent Chinese, eventually chose to answer reporters' questions in English. "In the past 20 years, Honeywell has introduced many products that have been developed in the West to the Oriental market, just like other foreign companies." 000301, share it.) After 2005, the company transformed its development strategy and began to implement the "Oriental Service to the East" strategy, began to forecast, design and build new products that serve the needs of Chinese companies and the Chinese market."

Emerging markets represented by China are being considered by many foreign companies as the markets with the greatest growth potential. According to Shen Da-li, in the next decade, there may be close to 70% of global growth that will come from emerging markets. "If companies can be prepared in the past decade, they will become a long-term competition for its development in the future." Advantage."

The " Oriental Service to the East " strategy does not simply introduce a product that serves the Chinese market. Instead, it includes a set of organizational structures, personnel adjustments, and more importantly, changes in the way of thinking. This requires a lot of investment, Shen Dali did not disclose the specific amount of investment, but said that Honeywell has established research and development centers in Shanghai, Suzhou, Tianjin, Beijing, Nanjing and other places, and has factories and branches in more than 20 cities in China. mechanism. Last year, the company established a safety protection equipment factory in Zhangzhou, and is currently building and expanding factories and office facilities in Wuhan, Chongqing, and Tianjin.

One detail is that Honeywell’s more than 1,400 employees are responsible for R&D in China. Most of the products were previously global product services, but nearly 80% of employees now serve the Oriental service to the East.

Honeywell has four major business groups, including aerospace, transportation systems, automation control systems, specialty materials and technologies, and is listed as a member of the Energy Working Group under the framework of the China-US Strategic Economic Dialogue. Many local governments in China work closely together. More than half of their products are related to energy conservation. Their products are widely used in fields such as petroleum, petrochemical, electric power, metallurgy, chemical industry, aviation, automobile, building, and electronics industries.

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